Beeler.Cast Beeler.Cast - AdTech Economic Forum Recap With Mike O'Sullivan & Paul Bannister
6 snips
Apr 27, 2024 Mike O'Sullivan and Paul Bannister discuss the AdTech Economic Forum, covering topics such as bid requests, funding, industry impacts, ad tech ecosystem nuances, challenges, and the equilibrium between SSPs and DSPs. Reflections on past conferences and future predictions are also highlighted.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Reflections on a Recent Conference and Suggested Improvements
02:30 • 4min
Exploring the Nuances of Ad Tech and Its Impact on Digital Advertising Economics
06:10 • 17min
Exploring Contradictions and Challenges in the AdTech Industry
22:48 • 2min
Navigating the Equilibrium of SSPs and DSPs in Ad Tech Industry
25:16 • 16min
Reflective Wrap-Up and Future Predictions on Ad Tech and Sports
41:28 • 3min