The Content Cocktail Hour

Leah Friedman is the Sr Content Marketing Manager at Guru, a knowledge management platform. Leah boils down what Content Marketing is really about— growth and building trust. They also discuss the delicate balance of creating content optimized for SEO, while also being genuinely valuable and not just a boatload of key words. 0:00 Intro 1:11 Conversation with Leah 2:20 Being on Jeopardy! 5:15 Guru 8:30 Content marketing is a new discipline 10:38 Top of the top of the funnel 15:05 SEO 20:30 Career progression as a content marketer 23:50 Things that need to go 27:02 What’s happening at Guru 27:35 Outro Get our newsletter and sign up to be on our waitlist!Follow Leah: | Twitter | LinkedIn | Guru Follow The Juice:| Website | Blog | Twitter | LinkedIn

Brett and Jonathan talk about The Juice’s recent board meeting, their newest team member, and content curation. The Juice creates content that simultaneously facilitates conversations, forms connections and trust, and builds their brand. Brett and Jonathan speculate where the resistance for change is coming in the B2B marketing industry. 0:00 Intro 1:02 Conversation with Jonathan 2:30 Board meeting prep 7:28 New member at The Juice 10:15 Content facilitation and curation 14:55 B2B marketers resisting progressive change 19:25 Outdated B2B marketing is broken 24:34 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands. 0:00 Intro 1:03 Conversation with Margaret 3:30 Product-led growth 5:32 Who is OpenView 8:11 Content facilitation 14:30 No need to be an expert 16:06 Customer marketing 18:45 Talk show host 20:00 Personal brand vs company brand 24:10 Speakeasy marketing 30:52 Flip from outbound to inbound 31:18 Advice to content marketers 34:02 Connecting with OpenView 35:15 Outro Get our newsletter and sign up to be on our waitlist!Follow Margaret: | Twitter | LinkedIn | OpenViewFollow The Juice:| Website | Blog | Twitter | LinkedIn

Brett and Jonathan discuss The Juice’s approach to presenting the first call deck to important stakeholders. Telling an engaging story, truly listening to the prospect’s pain points, and letting them lead the conversation are all key. By the end of a great call deck, the prospect will sell to themselves. 0:00 Intro 1:30 Conversation with Jonathan 3:20 100 conversations with 100 marketers 6:50 Listening to pain points 9:36 Letting prospect lead conversation 12:25 Importance of first call deck 13:34 Collaboration and feedback 17:00 Storytelling 20:32 Goal of deck 21:40 Advice for first call decks 24:10 Outro Join our waitlist and sign up for our newsletter here.Know someone who would be a great fit to be our first sales person? Check out the job description hereFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Hiba Amin is a Marketer at Soapbox, a meeting manager software that makes one-on-ones and team meetings better. Hiba shares her approach to networking within the marketing industry, how the Soapbox newsletter gained 70,0000 subscribers, and being genuinely customer-centric in her approach to marketing. 0:00 Intro 1:04 Conversation with Hiba 2:54 Networking with marketing peers 5:23 Soap Box 7:55 Marketing team of one, weekly check-ins 10:33 Power of content marketing 13:30 Newsletter 19:12 No forms and no gates 23:15 Customer-centric 27:16 Connecting with Soapbox 28:04 Outro Get our newsletter and sign up to be on our waitlist!Hiba: | Twitter | LinkedIn | SoapboxFollow The Juice:| Website | Blog | Twitter | LinkedIn

Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones thatcan adapt. 0:00 Intro 1:17 Conversation with Jonathan 6:12 Marketing events pre, during, post-COVID 8:48 Webinar fatigue 9:16 Clubhouse 10:25 Purpose and intention of marketing events 14:07 Disconnect of events and content 16:54 “Savvy Marketers” 19:27 Tracking brand building activities 21:53 Problem with volume-based metrics 25:28 Events at The Juice 26:30 Outro Join our waitlist and sign up for our newsletter here.Know someone who would be a great fit to be our first sales person? Check out the job description hereFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes.0:00 Intro 1:16 Conversation with Sara 2:32 Experience at Drift 6:02 Brand voice and tone 10:08 What is Alyce 14:20 Market to end consumer 19:38 Direct mail 22:40 Hub Spot 26:15 Exciting new B2B Trend 30:12 B2B trend to put to rest 31:56 Office Hours 33:25 Outro Get our newsletter and sign up to be on our waitlist!Sara: |Twitter | LinkedIn | Alyce Follow The Juice:| Website | Blog | Twitter | LinkedIn

Alaina Thompson, Growth Marketer at The Juice, comes on the podcast again to share what she learned running the Money Well Spent Campaign, the interesting analytics of their Facebook and Instagram ads, and why she’s creating a User Constitution for the website. Thinking ahead, Alaina is trying to avoid user privacy issues to ensure safety and trust in their community. 0:00 Intro 1:15 Conversation with Alaina 3:15 Over 1000 on waitlist 6:38 Analyzing ad analytics 11:48 Money Well Spent Campaign 16:48 Content Marketplace 19:15 User Constitution 29:48 Outro Join our waitlist and sign up for our newsletter here.Know someone who would be a great fit to be our first sales person? Check out the job description hereFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Natalie Severino is the VP of Marketing at Chorus.ai, a conversation intelligence platform that automatically records and transcribes meetings to give companies’ more insight. She describes herself as a marketer with a bias for sales and explains why marketers need to build trust with their sales team in order to succeed together. 0:00 Intro 1:12 Interview with Natalie 5:02 Chorus  6:36 Marketing and sales relationship 8:12 Earning trust 15:00 Starting on a small team 18:50 Being a leader in marketing 22:48 Content experiences 26:07 New at Chorus 27:24 OutroGet our newsletter and sign up to be on our waitlist!Natalie: |Twitter | LinkedIn | Chorus Follow The Juice:| Website | Blog | Twitter | LinkedIn

Fresh from a beach vacation, Brett invites Jonathan for a conversation on PTO policies at The Juice. They discuss cabin fever coming out quarantine, unexpected drawbacks of unlimited PTO, wellbeing and mental health, and the shift in office culture. 0:00 Intro 1:18 Interview with Jonathan 4:05 Traditional PTO VS unlimited PTO 8:12 Pros and cons of working from home 12:20 The Juice’s PTO policy 14:50 It’s personal 17:50 Jonathan’s work schedule and ritual 19:56 Dysfunctional old office culture 24:10 Outro Join our waitlist and sign up for our newsletter here.Know someone who would be a great fit to be our first sales person? Check out the job description hereFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn