Hiba Amin is a Marketer at Soapbox, a meeting manager software that makes one-on-ones and team meetings better. Hiba shares her approach to networking within the marketing industry, how the Soapbox newsletter gained 70,0000 subscribers, and being genuinely customer-centric in her approach to marketing.
0:00 Intro
1:04 Conversation with Hiba
2:54 Networking with marketing peers
5:23 Soap Box
7:55 Marketing team of one, weekly check-ins
10:33 Power of content marketing
13:30 Newsletter
19:12 No forms and no gates
23:15 Customer-centric
27:16 Connecting with Soapbox
28:04 Outro
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Hiba: | Twitter | LinkedIn | Soapbox
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