Leah Friedman is the Sr Content Marketing Manager at Guru, a knowledge management platform. Leah boils down what Content Marketing is really about— growth and building trust. They also discuss the delicate balance of creating content optimized for SEO, while also being genuinely valuable and not just a boatload of key words.

0:00 Intro
1:11 Conversation with Leah
2:20 Being on Jeopardy!
5:15 Guru
8:30 Content marketing is a new discipline
10:38 Top of the top of the funnel
15:05 SEO 20:30 Career progression as a content marketer
23:50 Things that need to go
27:02 What’s happening at Guru
27:35 Outro

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Building Trust Through Content Marketing with Leah Friedman of Guru