Brett and Jonathan discuss events from a marketing perspective. The last year was overloaded with virtual events and webinar fatigue set in. Brett questions the intent behind these events and suggests that marketers improve the experience for attendees and use the events to create quality content and connect with guests. Jonathan agrees and adds the best marketers are the ones that
can adapt.

0:00 Intro
1:17 Conversation with Jonathan
6:12 Marketing events pre, during, post-COVID
8:48 Webinar fatigue
9:16 Clubhouse
10:25 Purpose and intention of marketing events
14:07 Disconnect of events and content
16:54 “Savvy Marketers”
19:27 Tracking brand building activities
21:53 Problem with volume-based metrics
25:28 Events at The Juice
26:30 Outro

Join our waitlist and sign up for our newsletter here.

Know someone who would be a great fit to be our first sales person? Check out the job description here

The Current State of Events in B2B Marketing and Where We're Going