The Content Cocktail Hour

Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore. 0:00 Intro 1:06 Interview with Justin Simon 3:00 Old and new ways of marketing 7:38 SEO, keywords, Google 10:05 TechSmith 11:45 Rise of video 14:22 It doesn’t matter who creates the content 16:58 Unifying the content plan 19:30 Creating content for particular audience 22:12 Resonate with audience 29:56 Check out TechSmith 30:55 Outro Get our newsletter and sign up to be on our waitlist!Justin: |TechSmith Visual Lounge | LinkedIn | Website Follow The Juice:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett talks about his blog post, “Creating a Show with Great Guests in B2B Marketing.” He shares the five reasons he’s building The Juice’s marketing with great guests and his talk show host inspiration. 0:00 Intro 2:28 Creating a Show with Great Guests in B2B Marketing 6:10 Shift in B2B Marketing 8:22 5 Reasons to find great guests 9:00 1- Social proof is everything 12:00 2- Amplify other voices 12:52 3- 1 conversation can lead to 5 new ones 13:52 4- Free consultation 15:05 5- It’s more than a show 17:08 Closing words Join our waitlist and sign up for our newsletter here.Know someone who would be a great fit to be our first sales person? Check out the job description hereFollow The Juice:| Website | Blog | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn 

0:00 Intro 1:50 Conversation with Ben 5:00 Marketing in North Dakota 12:15 Why podcast 23:00 Opportunities for conversations 26:15 Streamlining podcast production 30:10 Consistent format and theme 32:40 Preparing for interviews 36:00 Podcast aha moments 44:30 Outro Get our newsletter and sign up to be on our waitlist!Ben: |Twitter | Actionable Marketing Podcast | CoScheduleFollow Fathom:| Website | Blog | Twitter | LinkedIn

Marketers Brett and Jonathan talk all about sales. The Juice just posted a job description for an Account Executive to join as the first sales team member. Jonathan shares the three great qualities he’s seen in sales people— listening, collaboration, and action. 0:00 Intro 1:35 Conversation with JG 2:56 JG’s experience in sales 11:05 Qualities of great sales people 17:50 Why The Juice needs a sales person 22:27 Why Brett joined The Juice 25:55 How to apply 26:50 Outro Join our waitlist and sign up for our newsletter here.Know someone who would be a great fit to be our first sales person? Check out the job description hereFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate. 0:00 Intro 1:10 Conversation with Nicole 4:56 Aligning Revenue and Marketing teams 8:56 Measuring Content Marketing success 13:35 Celebrating wins 14:12 Bad B2B experiences 19:40 Evolving marketing industry 22:24 Video content 27:42 Advice to content marketers 29:51 Outro BOOK: No Forms. No Spam. No Cold Calls.: The next generation of account-based sales and marketing Get our newsletter and sign up to be on our waitlist!Nicole: |Twitter | LinkedIn | 6sense Follow Fathom:| Website | Blog | Twitter | LinkedIn

Brett and CEO Jonathan Gandolf have a conversation on alignment. In the early stages of a new company, it’s critical to get everyone on the same page and seeing the big picture strategic vision. The Juice is looking to hire and build a sales team, so Jonathan shares what he’s looking for in a great sales person.0:00 Intro 1:13 Conversation begins 3:00 Managing workload 4:12 Strategic vision 11:05 Priorities and company culture 12:14 Work with me 14:45 Organized chaos 18:00 3 types of alignment 21:06 Hiring sales team 28:35 OutroJoin our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Cassandra Jowett is the Senior Director of Marketing at PathFactory, an intelligent content platform for B2B marketers. Cassandra is a “multi-disciplinary marketing swiss army knife” with more than a decade of experience, so she truly understands the challenges of marketing to marketers and the improvements to be made with content consumption.0:00 Intro 1:15 Conversation begins 2:50 Swiss Army knife 5:20 Hiring team member 9:44 PathFactory 11:20 Marketing to marketers 14:30 Content consumption in B2B 20:00 Forms, engagement-based forms 26:38 Conversations with companies 32:04 Website of the Future 32:42 Outro Get our newsletter and sign up to be on our waitlist!Cassandra: |Twitter | LinkedIn | Path Factory Follow Fathom:| Website | Blog | Twitter | LinkedIn

Brett and CEO Jonathan Gandolf discuss the critical internal decisions The Juice team is making on the product side to better serve Content Marketers. There have been some hiccups and eyebrows raised throughout the process, but taking risks and acting like a pirate is what startups are all about.0:00 Intro 1:35 Conversation begins 2:48 Weekly team meeting 7:22 Raising eyebrows 13:26 Sharing content 17:08 Steve Jobs article 24:15 Mitigating risk 29:20 Outro Join our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Brett interviews Dominic Kent, the Content Director at Mio, a freelance SaaS Content Marketer, and a specialist in UComs and CCTR. They discuss Dominic’s recent article— “The State of B2B Marketing Content in 2021", freelancing, issues writers face writing for companies, and the state of B2B marketing.0:00 Intro 1:12 Conversation begins 5:50 Freelancing marketing clients 10:30 The State of B2B Marketing Content in 2021 17:13 Collaborating with other contributors 21:41 #Content365 26:10 Friction with writers and marketers 35:50 Advice to B2B marketers 41:35 Connecting with Dominic 44:40 Outro Get our newsletter and sign up to be on our waitlist!READ: The State of B2B Content Marketing 2021Dominic: |Twitter | Linkedin | Medium | MioFollow Fathom:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf reveal big news about  renaming the company. The two discuss why this change is happening now and how they landed on The Juice.0:00 Intro 2:00 Conversation with Jonathan 9:00 RIP Fathom 12:45 Catalyst to change name 17:30 Redesigning the brand 20:10 Advice to leaders on rebranding 24:40 Outro Join our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn