Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore.

0:00 Intro
1:06 Interview with Justin Simon
3:00 Old and new ways of marketing
7:38 SEO, keywords, Google
10:05 TechSmith
11:45 Rise of video
14:22 It doesn’t matter who creates the content
16:58 Unifying the content plan
19:30 Creating content for particular audience
22:12 Resonate with audience
29:56 Check out TechSmith
30:55 Outro

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Creating Content and Unifying the Plan with Justin Simon of TechSmith