The Content Cocktail Hour

On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. 0:00 Intro 1:20 Conversation with Joanna 3:51 Career path of a content marketer 5:48 Superpath 7:50 What attracts writers to content marketing 14:00 Dark side of content marketing and mental health 20:40 Content vs digital marketing 31:40 Narrowing down your audience 40:38 Advice to marketers 43:21 OutroGet our newsletter and sign up to be on our waitlist!Joanna: | Twitter | Website | Animalz Follow Fathom:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf share their thoughts on HubSpot acquiring the media company, The Hustle. They also discuss the evolution and renaissance of newsletters over the past decade. Jonathan shares his experience working at a craft brewery start-up and how they made their newsletter heart-felt and personal to connect with customers. 0:00 Intro 1:46 Conversation with Jonathan 4:14 HubSpot acquiring The Hustle 12:10 Newsletter discussion 16:10 Make better content 17:45 Monetizing newsletters 18:50 Starting Fathom’s newsletter 20:38 Craft brewery newsletter 24:12 What makes a great newsletter 30:40 Outro Join our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

On this episode of the 3C Podcast, Brett hosts the first international interview with a Polish marketer he met through a Slack group, Kas Szatylowicz. Kas is an expert in SEO and Link Building and works at a startup called Tidio in Warsaw. She shares some of her strategies for creating and sharing content that reaches the right people. 0:00 Intro 2:18 Conversation with Kas 5:32 Link Building 9:46 SEO and creating content 12:15 Reaching the right people 15:47 Warning signs of bad content 18:00 Avoiding being pushy 20:40 Building trust 23:03 Google predictions 24:40 Tidio 26:26 Outro Get our newsletter and sign up to be on our waitlist!Kas: | Twitter | Tidio Follow Fathom:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett talks with Eric Sendelbach, Fathom’s Product Leader, CTO, and Co-Founder. Coming from an engineering background, Eric gives his outside perspective on B2B marketing. He compares bad marketing and gated content to being trapped inside a casino. Eric is excited to join the team and help Fathom grow. 0:00 Intro 2:50 Conversation with Eric 9:00 Improving the consumer experience 12:55 Casino and golf analogies 19:30 Content, what’s working what not 21:45 Gated content 26:22 Exciting future of Fathom 29:10 Outro Sign up to be on our waitlist!Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Eric:| TwitterFollow Brett:| Twitter | LinkedIn

On this episode of the 3C Podcast, Brett interviews Rachel and Olivia, marketers at Lessonly, a training software company based in Indianapolis. They discuss their unique company culture, their new clothing line, which companies inspire them, and all agree that it’s past time to improve the old and irritating processes of B2B marketing. 0:00 Intro 1:35 Conversation with Rachel and Olivia 4:40 Who is Lessonly 6:15 Companies that inspire 11:45 Annoying experiences in B2B marketing 19:26 Clothing line 21:14 Everyone is a writer at Lessonly 26:40 Quarterly campaigns and distributing content 30:53 Connecting with Lessonly 32:47 Outro Sign up to be on our waitlist!Lessonly: | Twitter | Website |Ollie Llama + Co Follow Fathom:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf, talk about an article they read titled “Everything is content now” by Can Duruk. The article asks the question, what actually is content and is it actually good to consume? Brett and Jonathan discuss the difference between creating and generating content and navigating trends during the evolution of B2B content marketing.0:00 Intro 2:30 Conversation with Jonathan 3:44 Inspiring curated content 8:15 Everything is content now 14:00 Creating vs generating content 17:50 Thought leadership 20:30 Consumption is good 21:50 Trends 26:53 Fathom on social media 30:05 Outro Article: Everything is Content NowFollow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key. 0:00 Intro 2:13 Conversation with Katherine 5:40 Who is Narrative Science 9:00 The time is now 10:26 Content-based networking 16:45 Writing a book 21:52 Engagement over numbers 24:44 New B2B marketing ideas 28:28 Outro Sign up to be on our waitlist!Katherine: | Twitter | LinkedIn | Narrative ScienceFollow Fathom:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett talks to his teammate Alaina, the Growth Marketer at Fathom. They discuss big swing mentally, what it’s like working at a small startup, how optimism landed her the job, and launching the first campaign—“Money Well Spent.”0:00 Intro 1:30 Conversation with Alaina 4:50 Optimism 7:25 Growth marketing 11:40 Metrics and lofty goals 14:24 Big swing mentality 18:50 Diversity of thought 21:54 Launching Fathom’s first campaign 27:10 Advise to growth marketers 29:50 Outro Sign up to be on our waitlist!Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Alaina:| Twitter Follow Brett:| Twitter | LinkedIn

On this episode of the Three C Podcast, presented by Fathom, Brett interviews tagteam content marketers Brad and Jillian from Terminus Marketing. Brad and Jillian are making B2B Marketing fresh and exciting again. They discuss making viral content, strategies to distribute and reach the right audience, as well as the challenges of marketing to marketers. 0:00 Intro 5:45 Conversation with Jillian and Brad 10:25 Making B2B marketing fresh again 14:45 Creating viral content 24:14 The ideal customer persona 28:18 Distributing content 31:30 Terminus CEO 35:16 Advice to marketers 39:10 Outro Sign up to be on our waitlist!Follow Jillian and Brad: | Jillian Twitter | Brad Twitter | TerminusFollow Fathom:| Website | Blog | Twitter | LinkedIn

On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human.0:00 Intro 1:40 Conversation with Jonathan 5:40 Brett’s Article with the Rock 7:44 Go to market strategy 11:45 Eliminating old B2B marketing tactics 14:00 Building the team and narrowing down the audience 19:54 Learning from past marketing experiences 23:54 Naming the business 34:50 Outro Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn