The Content Cocktail Hour This is What We Did to Name Our Company
On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human.
0:00 Intro
1:40 Conversation with Jonathan
5:40 Brett’s Article with the Rock
7:44 Go to market strategy
11:45 Eliminating old B2B marketing tactics
14:00 Building the team and narrowing down the audience
19:54 Learning from past marketing experiences
23:54 Naming the business
34:50 Outro
Follow Fathom:| Website | Blog | Twitter | LinkedIn
Follow Jonathan:| Twitter | LinkedIn
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