On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers.

0:00 Intro
1:20 Conversation with Joanna
3:51 Career path of a content marketer
5:48 Superpath
7:50 What attracts writers to content marketing
14:00 Dark side of content marketing and mental health
20:40 Content vs digital marketing
31:40 Narrowing down your audience
40:38 Advice to marketers
43:21 Outro

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Content Marketing Real Talk with Joanna Rutter from Animalz