On this episode of the 3C Podcast, Brett hosts the first international interview with a Polish marketer he met through a Slack group, Kas Szatylowicz. Kas is an expert in SEO and Link Building and works at a startup called Tidio in Warsaw. She shares some of her strategies for creating and sharing content that reaches the right people.

0:00 Intro
2:18 Conversation with Kas
5:32 Link Building
9:46 SEO and creating content
12:15 Reaching the right people
15:47 Warning signs of bad content
18:00 Avoiding being pushy
20:40 Building trust
23:03 Google predictions
24:40 Tidio
26:26 Outro

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Linking Building the Right Way with Kas from Tidio