On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key.
0:00 Intro
2:13 Conversation with Katherine
5:40 Who is Narrative Science
9:00 The time is now
10:26 Content-based networking
16:45 Writing a book
21:52 Engagement over numbers
24:44 New B2B marketing ideas
28:28 Outro
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Katherine: | Twitter | LinkedIn | Narrative Science
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The Content Cocktail Hour