Cassandra Jowett is the Senior Director of Marketing at PathFactory, an intelligent content platform for B2B marketers. Cassandra is a “multi-disciplinary marketing swiss army knife” with more than a decade of experience, so she truly understands the challenges of marketing to marketers and the improvements to be made with content consumption.

0:00 Intro
1:15 Conversation begins
2:50 Swiss Army knife
5:20 Hiring team member
9:44 PathFactory
11:20 Marketing to marketers
14:30 Content consumption in B2B
20:00 Forms, engagement-based forms
26:38 Conversations with companies
32:04 Website of the Future
32:42 Outro

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Marketing like a Swiss Army Knife with Cassandra Jowett of PathFactory