Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate.
0:00 Intro
1:10 Conversation with Nicole
4:56 Aligning Revenue and Marketing teams
8:56 Measuring Content Marketing success
13:35 Celebrating wins
14:12 Bad B2B experiences
19:40 Evolving marketing industry
22:24 Video content
27:42 Advice to content marketers
29:51 Outro
BOOK: No Forms. No Spam. No Cold Calls.: The next generation of account-based sales and marketing
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Nicole: |Twitter | LinkedIn | 6sense
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