The Content Cocktail Hour

Dr. Fio Dossetto is the Editor in Chief of contentfolks, a newsletter for editors and content marketers, the Content Marketing Manager at Aula, and the previous Senior Editor at Hotjar. She recently wrote a popular article about “product-led content,” which The Juice is already implementing after Brett read the piece. Marketers need to meet the customer when they have a problem and show the practical solution 0:00 Intro 1:04 Conversation with Dr. Fio Dossetto 4:00 Senior Editor at Hotjar 6:04 Product-led content 10:00 Right and wrong way to write blogs 14:00 Content marking VS traditional marketing 15:26 Acquisition and retention 18:36 Consumers habits 20:30 Examples of product-led content 22:23 Getting started 24:36 Contentfolks 25:08 Outro Get our newsletter and sign up to be on our waitlist!Follow Fio: | LinkedIn | Twitter | contentfolks Follow The Juice:| Website | Blog | Twitter | LinkedIn 

At the five month mark, Jonathan, Brett, and everyone at The Juice are in the thick of planning the launch. It’s critical that the right messaging is conveyed at the launch, the keyword being TRUST. 0:00 Intro 0:58 Conversation with Jonathan Gandolf 5:05 Work/life balance as the CEO 8:06 Planning the launch 14:35 What is the message 17:00 Trust 21:48 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Brian Rants,  is the Senior Strategist and Evangelist at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Brian, as self-identifying marketing nerd, has a background in software sales and content. Brett and Brian discuss post-pandemic marketing, aligning the goals and incentives for marketing and sales teams, and the difference between high volume and high intent. 0:00 Intro 1:38 Conversation with Brian 3:11 Brian’s career path 6:16 Value of content 10:52 Bridging gap of Sales and Content Marketers 14:30 Old marketing VS new 19:42 Authenticity 22:10 Enabling marketers to send a better message 25:57 Consumer experience and curated content 30:30 Post-pandemic marketing 35:41 Connecting with Cordial 36:30 OutroGet our newsletter and sign up to be on our waitlist!Follow Brian: | Twitter | LinkedIn | CordialFollow The Juice:| Website | Blog | Twitter | LinkedIn 

Jonathan and Brett have finally met the entire The Juice team in-person, face-to-face, in the flesh. Sangram Vajre, co-founder at Terminus, met with them to discuss finding their ideal customer, a specific individual like “Holly.” 0:00 Intro 1:10 Conversation with JG 4:00 Meeting with Sangram 7:20 Holly the individual 9:10 Brett’s career in marketing 12:05 User-based marketing 14:30 Finding ideal user for The Juice 18:40 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity. 0:00 Intro 1:15 Conversation with Lauren 3:30 ExactTarget and Salesforce 9:00 Product marketing at G2 13:00 Customer marketing 18:30 Building brand teams 20:30 Content is top of funnel 26:44 Hiring creatives to help with visual identity 28:51 Advice for consistent brand messaging 33:18 Old vs New B2B Marketing 38:09 New career in consulting 39:30 Outro Get our newsletter and sign up to be on our waitlist!Follow Lauren: | LinkedIn Follow The Juice:| Website | Blog | Twitter | LinkedIn

Kate VanLue is The Juice’s newest member, the first person on the sales team, and the Director of the Sales. Kate and Brett discuss the relationship and blurring lines of sales and marketing and what it’s like starting a startup in the early stages. Great salespeople are likable and able to build authentic and trusting relationships by letting the other person speak. 0:00 Intro 1:06 Conversation with Kate 3:30 Joining an early stage startup 8:15 Hiring process 13:10 Being real and likable is sales 18:00 Establishing authentic relationships 21:28 Blurring lines of marketing and sales 25:40 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kate:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

Jimmy Daly is the CEO and cofounder at Superpath, the number one content marketing community. It’s a place for content marketers to network, encourage one another, find positions, brainstorm ideas, and share their career progressions in this relatively new field. Jimmy shares his experience working at Animalz and why listening is an important skill in marketing. 0:00 Intro 1:32 Conversation with Jimmy 3:10 Experience at Animalz 5:23 Starting Slack community 7:30 Content marketing strategies 12:38 Problems in marketing 15:05 Career paths 17:30 Attributes of great marketers 20:10 Dru Riley and Todoist 23:52 Community building 28:48 Joining Superpath 29:30 Outro Get our newsletter and sign up to be on our waitlist!Follow Jimmy: | Twitter | LinkedIn | SuperpathFollow The Juice:| Website | Blog | Twitter | LinkedIn

Jonathan and Brett are excited about the newest hire, Kate, who will be the Director of Sales. Finding qualified applicants in the pre-product phase at a start-up has been a methodical process. It’s taking time to put together a talented team with the right experience, attitude, and ingenuity. 0:00 Intro 1:20 Conversation to JG 4:45 Is it the end of 9 to 5 8:00 Acquiring new talent 13:30 Recruiting team 16:33 New Director of Sales, Kate 22:10 Changing B2B space with help of sales 25:40 Outro Join our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

 Deb Mukherjee is the Head of Marketing at DelightChat, a customer service software for Shopify stores. Deb explains why he thinks marketers should have experience in sales. They also discuss organic growth strategies, creating content for the ideal customer, and Deb’s “project requirement doc.” 0:00 Intro 0:53 Conversation with Deb 3:30 Interest in B2B SasS 5:48 Freelancing, finding target audience 9:28 Creating content for the ideal DelightChat customer 13:40 Marketers should do sales 15:52 Organic growth strategies 19:50 Creating effective content 24:30 Project requirements doc 32:18 Connecting with Deb 32:44 Outro Get our newsletter and sign up to be on our waitlist!Follow Deb: | Twitter | LinkedIn | DelightChatFollow The Juice:| Website | Blog | Twitter | LinkedIn

 With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far with The Juice. 0:00 Intro 1:00 Conversation with Jonathan 3:06 Beta launch and company launch 6:30 Purpose of beta experience 10:50 Finding and educating users 13:45 Advantage of going to market early 16:04 People over product 19:02 Grind of a start-up 23:44 OutroJoin our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn