Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity.

0:00 Intro
1:15 Conversation with Lauren
3:30 ExactTarget and Salesforce
9:00 Product marketing at G2
13:00 Customer marketing
18:30 Building brand teams
20:30 Content is top of funnel
26:44 Hiring creatives to help with visual identity
28:51 Advice for consistent brand messaging
33:18 Old vs New B2B Marketing
38:09 New career in consulting
39:30 Outro

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Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker