Deb Mukherjee is the Head of Marketing at DelightChat, a customer service software for Shopify stores. Deb explains why he thinks marketers should have experience in sales. They also discuss organic growth strategies, creating content for the ideal customer, and Deb’s “project requirement doc.”

0:00 Intro
0:53 Conversation with Deb
3:30 Interest in B2B SasS
5:48 Freelancing, finding target audience
9:28 Creating content for the ideal DelightChat customer
13:40 Marketers should do sales
15:52 Organic growth strategies
19:50 Creating effective content
24:30 Project requirements doc
32:18 Connecting with Deb
32:44 Outro

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Organic Growth, Experience in Sales, and Creating Content with Deb Mukherjee of DelightChat