With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far with The Juice.

0:00 Intro
1:00 Conversation with Jonathan
3:06 Beta launch and company launch
6:30 Purpose of beta experience
10:50 Finding and educating users
13:45 Advantage of going to market early
16:04 People over product
19:02 Grind of a start-up
23:44 Outro

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Building a Community of Trust and Preparing for a Product Launch