The Content Cocktail Hour

Devin Bramhall is the CEO of Animalz, a remote content marketing agency that creates awesome content for B2B Saas companies. Brett and Devin discuss the history of Animalz, the changing landscape of marketing, the future role of the content marketer, and what’s not working in marketing anymore.0:00 Intro0:55 Conversation with Devin3:05 History of Animalz8:30 Abundance mindset10:45 Progress isn’t sexy13:45 Role of content marketer17:40 Evolving needs of clients22:15 What’s not working anymore25:40 People behind the accounts30:43 Content distribution35:35 Gatekeeping37:06 ClosingJoin The JuiceFollow Devin| Twitter | LinkedIn | Animalz Follow Brett:| Twitter | LinkedIn   

In part two of “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan discuss the importance of having a few great early stage customers. They also discuss the advantage of being a new company, founder-led sales, the value of customer feedback, and building strong customer relationships. 0:00 Intro 1:13 Conversation with Jonathan 6:45 Founder-led sales 11:00 Abundance mindset 12:13 Moment of gaining a customer 14:57 First contract signed 17:50 Communicating expectations 20:42 Hire smart people 23:51 Customer success hire 28:36 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro 1:16 Conversation with Jason 2:30 Twitter 6:35 Ethos on marketing 9:00 Quality over quantity 13:00 Setting tangible goals 16:00 Jason’s podcast and newsletter 21:02 Time for change 25:30 Trust and instincts 30:20 Employee advocacy 36:15 OutroJoin The JuiceFollow Jason | Twitter | LinkedIn | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn    

In the first of five episodes in the mini series, “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan share how they use their message to create connections. Jonathan reflects on the earliest days of the company when he was a team of one, and how he listened the pain points of over a hundred marketers. Since then, the team has grown and they have refined their message and built a community around it.0:00 Intro1:18 Conversation with Jonathan Gandolf4:02 Initial message6:10 Finding pain points of marketers8:30 Growing The Juice team11:45 Vision/problem market fit14:05 Building community19:30 Consistency22:45 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Victoria Fryer is the Senior Content Marketing Manager at Plivo, a global carrier network and API platform for messaging and voice calls. Brett and Victoria discuss developing content strategies to support new product launches, the role of a content marketer, and cross-functional work at start-ups. 0:00 Intro 0:58 Conversation with Victoria 3:00 Position at Plivo 6:30 Marketing for product launches 11:10 Cross functional work 13:00 Feedback from market 16:30 Distribution 19:00 Measuring success 21:16 Advice to Content Marketers 24:08 Check out Plivo 24:20 Outro Sign up and join The JuiceFollow Victoria: | Twitter | LinkedIn | Plivo Follow The Juice:| Website | Blog | Twitter | LinkedIn 

On this solo episode, Brett McGrath shares more exciting news about The Juice. Coming soon, there will be a new mini series on the podcast about using community to launch a B2B MarTech company. Even more exciting, a launch date for The Juice is set. Mark your calendar, because The Juice platform will be up and running on July 12! 0:00 Intro 1:55 Community 4:17 Short-term VS long-game marketer 8:04 VIP week 9:37 Launch date, July 12 10:44 Using Community to Launch a B2B MarTech Company 12:30 OutroJoin The Juice  Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn   

Cindy Dubon is the Senior Demand Gen Manager at Greenfly, a digital media content collaboration and distribution platform. Brett and Cindy discuss the blurring line between demand generation and brand, content consumption habits, and bad marketing that has stemmed from an unhealthy obsession with metrics. Cindy says that it’s high time to step off the MQL hamster wheel and start approaching marketing differently. 0:00 Intro 1:00 Conversation with Cindy 2:20 Demand Gen 3:25 Greenfly 6:20 Brand marketing vs demand gen 11:15 Content consumption 14:40 Marketing Twitter 17:10 MQL hamster wheel 25:05 Advice to marketers 28:24 Reaching Cindy 29:00 Outro Get our newsletter and sign up to be on our waitlist!Follow Cindy: | LinkedIn | Twitter | Website Follow The Juice:| Website | Blog | Twitter | LinkedIn 

Brett talks with Kat Locascio, the first Customer Success hire at The Juice. This is Kat’s first time in a CS role, after years of professional experience in recruiting, non-profits, and tech. Kat shares her views on Customer Success, what success looks like to her in this new role, and her 80/20 rule. 0:00 Intro 1:18 Conversation with Kat 4:20 Kat’s background 8:53 Bad experiences in tech 15:44 Role of Customer Success Manager 19:50 What does success look like 26:15 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Kat:| LinkedInFollow Brett:| Twitter | LinkedIn   

Brooklin Nash is the Head of Content at Sales Hacker and the content marketer for Outreach. Brooklin and Brett discuss “content facilitation” as a way for content marketers to connect with industry experts and avoid writing content on subjects they only know a little bitabout. Great content is a collaborative process.0:00 Intro 0:58 Conversation with Brooklin 3:35 Sales Hacker 5:09 Content facilitation 11:17 Collaboration 13:19 Role of Content Marketer 15:45 Ever company as a media company 17:22 Outreach 19:45 Advice to marketers 22:38 Connecting with Brooklin 23:30 Outro Get our newsletter and sign up to be on our waitlist!Follow Brooklin: | LinkedIn | Twitter | Sales Hacker | Outreach Follow The Juice:| Website | Blog | Twitter | LinkedIn 

In the midst of gathering information before The Juice’s launch, Brett posted a four question poll about research habits for fellow B2B marketers to answer. Jonathan and Brett discuss the poll results, the fact that 76% of respondents said their go-to place to research is Google, and how The Juice will be a better place for marketers to find answers and a community. 0:00 Intro 0:55 Conversation with JG 3:00 Research4:25 Four poll questions 8:25 Where are marketers gather information 12:05 Spotify 17:35 Taylor Swift 19:30 Finding content takes too much time 22:20 New employee 22:54 OutroJoin our waitlist and sign up for our newsletter here.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn