Jonathan and Brett have finally met the entire The Juice team in-person, face-to-face, in the flesh. Sangram Vajre, co-founder at Terminus, met with them to discuss finding their ideal customer, a specific individual like “Holly.”
0:00 Intro
1:10 Conversation with JG
4:00 Meeting with Sangram
7:20 Holly the individual
9:10 Brett’s career in marketing
12:05 User-based marketing
14:30 Finding ideal user for The Juice
18:40 Outro
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