Brian Rants, is the Senior Strategist and Evangelist at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Brian, as self-identifying marketing nerd, has a background in software sales and content. Brett and Brian discuss post-pandemic marketing, aligning the goals and incentives for marketing and sales teams, and the difference between high volume and high intent.

0:00 Intro
1:38 Conversation with Brian
3:11 Brian’s career path
6:16 Value of content
10:52 Bridging gap of Sales and Content Marketers
14:30 Old marketing VS new
19:42 Authenticity
22:10 Enabling marketers to send a better message
25:57 Consumer experience and curated content
30:30 Post-pandemic marketing
35:41 Connecting with Cordial
36:30 Outro

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Identifying the difference between high volume and high intent with Brian Rants from Cordial