Dr. Fio Dossetto is the Editor in Chief of contentfolks, a newsletter for editors and content marketers, the Content Marketing Manager at Aula, and the previous Senior Editor at Hotjar. She recently wrote a popular article about “product-led content,” which The Juice is already implementing after Brett read the piece. Marketers need to meet the customer when they have a problem and show the practical solution

0:00 Intro
1:04 Conversation with Dr. Fio Dossetto
4:00 Senior Editor at Hotjar
6:04 Product-led content
10:00 Right and wrong way to write blogs
14:00 Content marking VS traditional marketing
15:26 Acquisition and retention
18:36 Consumers habits
20:30 Examples of product-led content
22:23 Getting started
24:36 Contentfolks
25:08 Outro

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Product-Led Content Marketing with Dr. Fio Dossetto of contentfolks