Brett and Jonathan talk about The Juice’s recent board meeting, their newest team member, and content curation. The Juice creates content that simultaneously facilitates conversations, forms connections and trust, and builds their brand. Brett and Jonathan speculate where the resistance for change is coming in the B2B marketing industry.

0:00 Intro
1:02 Conversation with Jonathan
2:30 Board meeting prep
7:28 New member at The Juice
10:15 Content facilitation and curation
14:55 B2B marketers resisting progressive change
19:25 Outdated B2B marketing is broken
24:34 Outro

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Hitting that Content Facilitation Drumbeat