Sara Pion is a Senior Marketing Manager at Alyce, a personalized gifting platform. She shares her previous experience working at Drift, where they were trained to write in a uniform tone to fit the voice of brands. Sara says there’s no one-size-fits-all approach to marketing; marketers need to think outside the box and put themselves in the end consumer’s shoes.

0:00 Intro
1:16 Conversation with Sara
2:32 Experience at Drift
6:02 Brand voice and tone
10:08 What is Alyce
14:20 Market to end consumer
19:38 Direct mail
22:40 Hub Spot
26:15 Exciting new B2B Trend
30:12 B2B trend to put to rest
31:56 Office Hours
33:25 Outro

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Trashing the One Size Fits All Approach to B2B Marketing with Sara Pion of Alyce