Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands.

0:00 Intro
1:03 Conversation with Margaret
3:30 Product-led growth
5:32 Who is OpenView
8:11 Content facilitation
14:30 No need to be an expert
16:06 Customer marketing
18:45 Talk show host
20:00 Personal brand vs company brand
24:10 Speakeasy marketing
30:52 Flip from outbound to inbound
31:18 Advice to content marketers
34:02 Connecting with OpenView
35:15 Outro

Get our newsletter and sign up to be on our waitlist!

Chopping up Content Facilitation with Margaret Kelsey of OpenView