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Reside Platform Podcast

Latest episodes

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Feb 5, 2025 • 41min

Half a Billion in Sales with 50% Fewer Agents—Here’s How with Elias Astuto

Director of Sales at Fast Real Estate, Elias Astuto, joins the show to break down the missing link for scaling real estate teams to $500M+ in sales. Elias has a track record of turning struggling agents into top producers and is here to talk about why most teams fail, how standards—NOT LEADS—drive success, and the real role of a sales leader. He and Nick get into high-performance coaching, accountability, and agent retention, plus why raising the bar is the only way forward. If you want to build a team that actually produces, this is the playbook!Chapters:00:00:00 - Why Vision & Alignment Are Everything in Business00:00:38 - Welcome to the Reside Platform Podcast – Let’s Talk Growth00:01:06 - Meet Elias Astuto – The Man Behind a $500M Sales Machine00:02:08 - From Corporate to Fast Real Estate – Elias’ Game-Changing Journey00:04:50 - The Most Overlooked Role in Real Estate Teams (And Why It Matters)00:07:04 - How to Build a High-Performance Sales Team That Wins00:12:12 - Visionaries vs. Integrators – The Secret to Scaling Successfully00:14:03 - Agent Recruitment: The Right Way to Grow Your Team00:17:13 - Training Sales Managers: The Key to Unlocking Team Potential00:20:39 - Role-Playing for Results – How to Lock in Commitment00:21:10 - Finding the Gaps: Why Most Teams Struggle & How to Fix It00:24:29 - Raising the Bar – How Standards & Accountability Drive Success00:27:09 - Fixing Lead Conversion with Clinics & Real-Time Feedback00:30:15 - High-Level Accountability – Why Soft Standards Kill Performance00:35:03 - The Recommitment Plan: Who Stays, Who Goes, & Who Rises00:39:34 - Final Takeaways & How to Connect with Elias AstutoLinks and Resources:Reside PlatformReside Platform WebsiteElias’ YouTube Fast Real EstateThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 29, 2025 • 44min

The Teamerage Philosophy: Growth Through Leadership with Kara Hinshaw

Kara Hinshaw, a real estate whiz and owner of Key Associates Signature Realty, chats with Nick about going from running a small-town brokerage in Santa Claus, Indiana, to heading a booming business with 65 agents closing 550 deals a year. She spills the beans on her unique "teamerage" model, her awesome systems, and how her corporate background in global procurement helped her scale her business. They also talk recruiting strategies, training new agents, and why adaptability and leadership are the keys to her success.Chapters:00:00:00 - Failing Forward: Lessons in Growth00:00:28 - Why Teamerage Is the Future00:01:00 - From Real Estate Kid to Visionary Leader00:01:46 - Walking Away, Coming Back Stronger00:03:14 - Solo Brokerage to Scalable Machine00:05:41 - When Staying Small Wasn’t Enough00:09:43 - Redefining Real Estate with Teamerage00:13:10 - Systems That Do the Heavy Lifting00:17:25 - Why Video Isn’t Optional Anymore00:21:39 - Turning Rookies Into Rockstars00:22:49 - The Messy Middle Nobody Talks About00:23:45 - Scaling Smart with Virtual Assistants00:25:19 - Project Management That Actually Works00:29:21 - Recruiting Without the Hard Sell00:32:37 - Keeping Your Best Agents Happy00:35:27 - Cracking the Code to Leads and Clients00:41:57 - Learning, Adapting, and Winning00:42:41 - Closing Thoughts, Opening New DoorsLinks and Resources:Reside PlatformReside Platform WebsiteKara on LinkedInKey Associates Signature RealtyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 22, 2025 • 36min

How to Dominate Markets with Integrity and Innovation with Ibrahim Hussein

Ibrahim Hussein, a powerhouse leader of Ontario's top real estate team, dives into his remarkable journey of over $1.4 billion in sales. He discusses the transformative concept of emotional equity and unique strategies for team retention that prioritize relationships. Ibrahim shares the incredible role of gratitude in leadership and its positive impact on team morale. He also emphasizes the importance of integrity and resilience in challenging markets, providing invaluable insights for aspiring leaders looking to thrive.
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Jan 15, 2025 • 40min

Real Estate's Best-Kept Secret: Operational Power Plays with Lauren Rathgeb-Holland

This episode is hosted by Mie Yamashita and features Lauren Holland, a powerhouse in real estate operations with a knack for scaling teams to unmatched levels of productivity. Lauren shares how she went from being an executive assistant to overseeing operations for 70+ teams nationwide, telling the strategies, systems, and culture shifts that drive profitability. She explains the three essential steps to scale—defining the right hires, streamlining transaction and listing management, and creating a culture of productivity—while tackling the tough questions about leadership, accountability, and building a business that lasts. Chapters:00:00:00 – Opening the Door to Transformation00:00:46 – Meet the Dynamic Duo00:01:33 – From Assistant to Operations Guru00:03:38 – Unlocking the Profit Puzzle00:05:05 – Productivity: The Secret Ingredient00:06:33 – Standards That Shape Success00:11:41 – The Art of Leading with Connection00:16:35 – Scaling Starts Here: First Moves00:21:45 – Juggling Workloads Like a Pro00:22:20 – Your Guide to Scaling Smarter00:26:40 – Tech That Drives Your Team Forward00:28:08 – The Fine Line of Tech Investments00:35:09 – Leadership’s Unsung Hero: Communication00:38:23 – Wrapping Up with Actionable GoldLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInLauren on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 8, 2025 • 51min

Mind Games: Secrets of NLP in Real Estate with Brian Curtis

Suneet welcomes Brian Curtis, a seasoned coach, NLP expert, and real estate leader, for a conversation about communication, mindset, and preparation. Brian breaks down the science of building rapport, the impact of nonverbal cues, and how being in the right mental state can change every interaction. They also talk about anchoring, grounding techniques, and the misunderstood power of NLP—not just as a sales tool, but as a framework for leadership and personal growth. It’s not about scripts; it’s about showing up prepared, connected, and intentional. If you’ve ever wondered why some people effortlessly close deals while others struggle, this episode pulls back the curtain.Chapters:00:00:00 – Mastering the Chameleon Effect: Adapt or Miss Out00:00:18 – Lights Up: The Conversation Begins00:00:35 – Purple Blazer, Big Impact00:00:54 – Legacy in Motion: A Story Unfolds00:01:58 – Inside the Mind of a Master Coach00:03:38 – The Playbook No One Talks About00:07:12 – NLP Decoded: More Than Just Words00:14:00 – 93% Unspoken: The Language You’re Missing00:16:34 – The Rituals That Win Deals00:26:05 – Building Bridges Without Saying a Word00:27:59 – Invisible Connections, Tangible Results00:28:53 – The Hidden Door to True Rapport00:30:28 – From Small Talk to Real Talk00:33:26 – Anchors: Control in Chaos00:35:50 – Under Pressure: Techniques That Stick00:37:37 – Wisdom That Echoes Beyond the Mic00:49:49 – The Final Drop: Lessons That StickLinks and Resources:Reside PlatformReside Platform WebsiteBrian on Facebook126CoachingThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 3, 2025 • 44min

Beyond Bricks and Mortar: Building Culture First with Jon Foster

Suneet sits down with Jon Foster, co-founder of the J&L Real Estate Group, to discuss what it takes to lead a high-performing team in one of the most competitive real estate markets in the country—the Bay Area. They break down the importance of showing up, building authentic relationships, and leading with clarity and consistency. Jon shares his insights on agent productivity, the evolving role of technology, and why personal development isn't optional for leaders. The conversation also explores balancing business growth with family life and why true success comes from staying focused on serving clients at the highest level. If you're a team leader, agent, or entrepreneur, this episode delivers insights you can implement today.Chapters:00:00:00 – The Hidden Power Behind Every Top Performer00:00:17 – Meet the Billion-Dollar Game Changer00:01:24 – From Crash to Cash: A Two-Decade Real Estate Journey00:03:05 – Inside the Trenches of the Bay Area Battlefield00:05:10 – The Unseen Struggles of Leading a 63-Agent Team00:08:09 – The Books That Built a Billion-Dollar Mindset00:11:01 – Tech Tools That Separate Winners from Strugglers00:13:44 – How Do You Stay Connected with 63 Agents00:17:47 – Is Work-Life Balance Just a Myth00:20:00 – NASDAQ Bell: More Than Just a Ring00:22:11 – Clients Aren’t Transactions: Here’s Why00:25:35 – The Real Estate Market Is Evolving—Are You00:36:30 – Why the Future of Real Estate Lives in the Cloud00:40:29 – Final Words: Adapt or Fall BehindLinks and Resources:Reside PlatformReside Platform WebsiteJon on LinkedInJ&L Real Estate GroupThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Dec 27, 2024 • 30min

Negotiation First: Rethinking Real Estate Skills with Kendall Bonner

Kendall Bonner shares her journey from real estate agent and attorney to Vice President of Industry Relations at eXp Realty, where she now leads their business solutions division. She offers deep insights into how agents can leverage technology while maintaining authenticity, emphasizing the importance of strategic implementation over overwhelming adoption. The conversation takes an unexpected turn when Kendall challenges the traditional view of real estate as a sales profession, making a powerful case for negotiation as the core skill agents need to master. Through practical examples and real-world scenarios, she demonstrates how every aspect of the business, from lead conversion to closing, is fundamentally a negotiation rather than a sale.Chapters:00:00:00 - Introduction to Cash Offers as a Competitive Edge00:00:36 - Welcome to the Reside Platform Podcast00:00:47 - From Attorney to EXP Executive: Meet Kendall Bonner00:01:11 - The Power of Real-World Industry Connections00:02:49 - Behind the Scenes: VP of Industry Relations at EXP00:06:34 - Strategic Tech Tools That Actually Drive Results00:09:00 - Building a Tech Stack for Your Business00:12:00 - Express Offers: Adding Value Through Cash Offers00:16:00 - Balancing Multiple Tech Solutions00:19:00 - Creating a One-Stop Shop vs One-Trick Pony00:21:00 - The Future of Real Estate Technology00:23:31 - Why Negotiation is Your Most Valuable Skill00:28:04 - Connect with Kendall and Next StepsLinks and Resources:Reside PlatformReside Platform WebsiteKendall Bonner on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Dec 18, 2024 • 47min

Hiring, Training, and Keeping Profit in Your Pocket with Chris Martinez

Chris Martinez of Bloom Agency joins Suneet to break down what really holds businesses back from scaling—hint: it’s not the economy. They discuss the nitty-gritty of building efficient teams, creating data-driven systems, and letting go of outdated ideas like running your agency “like a family.” With real talk on hiring, accountability, and making tough calls, Chris shares his knowledge to help business owners tighten operations, empower their teams, and stop leaving money on the table.Chapters00:00:00 - Respect's Foundation: The Invisible Glue00:00:18 - Unveiling Reside: What’s in a Podcast?00:00:57 - Bloom’s Maestro: Meet Chris Martinez00:01:17 - Live Loud: Agency Freedom Awaits00:02:24 - From Humble Roots: Bloom’s Origin Tale00:04:46 - Cracks in the System: Staffing Truths00:06:39 - The Stopwatch Effect: Time as a Mirror00:10:20 - Team Rockets: Powering Up Together00:15:12 - The Accountability Puzzle: Making Expectations Stick00:20:24 - Tools for Titans: Systems that Shine00:23:18 - The Automation Blueprint: Meeting Magic00:25:20 - The Hiring Alchemy: Turning Gold into People00:33:44 - The Newbie Formula: Teaching the Craft00:37:16 - Money Gears: Spinning Profits in Motion00:42:23 - Exit Velocity: Entrepreneurial WisdomLinks and Resources:Reside PlatformReside Platform WebsiteChris on LinkedIn Chris on InstagramBloom AgencyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Dec 11, 2024 • 48min

AI for Non-Coders: Creating Scalable Tools with Ease with Reed Floren

Reed Floren dives deep into the transformative power of AI tools like MindPal and Bolt, demonstrating how to create custom applications without coding expertise. From automating workflows to building profitable software solutions, this conversation unveils practical insights for leveraging AI to scale businesses and save time. Discover real-world examples of AI innovation in action and learn how you can stay ahead of the curve by integrating these tools into your workflow.Chapters:00:00:00 - The Evolution of AI: Introduction to Bolt and MindPal00:00:25 - Welcome to the Reside Platform Podcast with Suneet Agarwal00:01:06 - Reed Floren’s Journey: From Marketing to AI and Automation00:04:21 - Custom GPTs Explained: Unlocking Advanced AI Capabilities00:08:57 - MindPal in Action: Transforming Workflows with AI00:18:23 - Simplified Software Creation: The Power of Bolt00:25:32 - Customizing User Experiences with Bolt00:26:01 - Combining MindPal and Bolt for Enhanced Automation00:27:01 - Deploying and Testing AI-Driven Applications00:28:55 - Turning AI Concepts into Profitable Tools and Applications00:31:29 - Upgrading Legacy Code with Modern AI Solutions00:32:07 - Innovative Applications: Real-World Examples of AI in Use00:40:42 - Maximizing Efficiency: Automation with Cheat Layer00:42:10 - Community Highlights: Exciting Projects and Experiments00:44:31 - Closing Thoughts: Staying Ahead with AI InnovationLinks and Resources:Reside PlatformReside Platform WebsiteReed Floren on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Dec 5, 2024 • 59min

Secrets to Team Longevity in Real Estate with Ethan Beute

Ethan Beute, Chief Evangelist at Follow Up Boss, talks about how he went from leading marketing at BombBomb to joining the Zillow ecosystem. Ethan explains the evolution of real estate teams, the challenges of scaling, and how video messaging reshapes trust-building in client relationships. He also breaks down the strategies behind team success, navigating the "messy middle," and balancing innovation with efficiency. This is a masterclass for anyone looking to level up in real estate or team building.Chapters:00:00:00 - Surviving the Messy Middle00:00:32 - Welcome to the Podcast That Changes Real Estate00:00:34 - Ethan Beute: The Chief Evangelist’s Playbook00:02:19 - Reinventing Yourself: From TV to Real Estate Powerhouse00:04:06 - The Team Revolution: What’s Really Happening00:06:52 - Video’s Untapped Power in Real Estate00:09:09 - Tough Truths About Team Challenges00:12:45 - The Secrets Behind Lead Conversion Success00:16:30 - Why Some Teams Soar While Others Sink00:20:22 - Scaling Smarter: Secrets to Efficiency00:25:41 - Podcast Gold: Ethan’s Most Eye-Opening Moments00:30:08 - Team Building 2.0: Beyond the Basics00:33:10 - Hiring Mavericks: Why Outsiders Are Game-Changers00:40:25 - Business Acumen: The Hidden Key to Team Growth00:47:04 - Chief Evangelist Chronicles: Why This Role Matters00:50:17 - What’s Next? Staying Ahead in Real EstateLinks and Resources:Reside PlatformReside Platform Website Ethan on LinkedInEthan’s LinkTreeThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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