2025 Lead Gen Strategy: Why Top Teams Are Going All-In on PPC with Chris Snow

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.

Chapters:

• 00:00:00 - Kicking Things Off: Real Talk from Reside
• 00:00:23 - Meet Chris Snow: The $10 Lead Guy
• 00:01:12 - Why Your Leads Aren’t Converting (Yet)
• 00:04:59 - How to Actually Nurture (Without Being Annoying)
• 00:07:40 - The Magic of Value-Based Messaging
• 00:10:18 - Tools We Use to Win at Scale
• 00:12:37 - Recruiting 5 Agents a Month (Every Month)
• 00:16:23 - Coaching Agents That Stick (Not Just Join)
• 00:19:29 - Why We Left eXp for LPT Realty
• 00:22:13 - How to Reach Chris + Final Thoughts

Links and Resources:

• Reside Platform
• Reside Platform Website
• Website: Florida Coastal Team
• Christopher T Show on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!