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Reside Platform Podcast

Latest episodes

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Apr 30, 2025 • 32min

How Strategic Marketing Created a Predictable Pipeline with Dan Gandee

Suneet Agarwal sits down with Dan Gandee, Co-Founder of Oregon Property Guide and The Operative Group, to unpack how Dan transitioned from Silicon Valley’s construction boom to building one of the fastest-scaling real estate teams in Oregon. Dan reveals his unconventional journey, his squad-based team structure, and how he uses SEO, YouTube, and micro-niches to create a predictable pipeline of high-value clients. Listeners will walk away with practical strategies to structure teams around passion niches, create sustainable lead generation systems, and leverage digital marketing to scale their businesses — without sacrificing personal freedom or client service excellence.Chapters:00:00:00 - Kicking Off: Meet the Minds Behind the Movement00:01:09 - Welcome to the Reside Platform Podcast Experience00:02:10 - Dan Gandee’s Unexpected Leap Into Real Estate00:04:57 - How to Assemble a Real Estate Team That Wins Big00:10:00 - Unlocking the Power of Working with Investors00:14:33 - Crafting a Team Culture That Drives Success00:17:11 - Lead Generation and Marketing Tactics That Actually Work00:25:17 - Mastering Lead Conversion and Database Domination00:29:19 - Wrapping Up: Final Insights and Ways to ConnectLinks and Resources:Reside PlatformReside Platform WebsiteDan Gandee on LinkedInThe Operative Group WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Apr 23, 2025 • 27min

You Sell Homes. Your Brand Sells You with Karen Hall

Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, service, and referral-based growth. From her game-changing “100 Heroes Project” to her obsession with quality standards and niche branding, Karen reveals how real estate pros can stand out by going all-in on their identity, mission, and systems. Expect tactical advice, systems for referral success, lessons in team structure, and a candid look at how she’s reclaiming her time to scale with intention.Chapters:00:00:00 - Marketing vs. Branding: The Mic-Drop Distinction Most Agents Miss00:00:26 - Meet Karen Hall: The Real Estate Maverick Behind Foxtrot Company00:01:07 - From Rookie to Rainmaker: Karen’s Unexpected Real Estate Origin Story00:01:38 - Serving Those Who Serve: Why Karen Doubled Down on Military Clients00:03:05 - How to Dominate with VA Loans (Even When Others Say You Can’t)00:03:53 - Scared to Niche Down? Here’s Why That’s Killing Your Growth00:05:03 - Ditch the Roof Logos: The Real Secret to Brand That Sticks00:08:44 - The 100 Heroes Project: When Giving Back Becomes a Business Superpower00:13:04 - Referral Machines: How to Build a VIP Program That Feeds Itself00:16:24 - Scaling Smarter: How AI and Postcards Still Pack a Punch00:17:41 - Taking the Stage: Karen’s Bold Message to the Industry00:20:42 - Masterclasses, Books, and Balance: Can You Really Do It All?00:23:06 - Leading Like a Commander: Inside Karen’s Army-Inspired Team Structure00:25:24 - Where to Find Karen (and Why You’ll Want to Connect Now)Links and Resources:Reside PlatformReside Platform WebsiteKaren on LinkedInWebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Apr 16, 2025 • 24min

The Secret Behind 1,000+ Applicants with Michael Gillies

Suneet dives deep with Michael Gillies, team leader of Gillies Team Real Estate. Michael shares how he evolved from grinding 160 days straight to building a scalable, tech-empowered business that prioritizes both performance and personal freedom. Learn how Michael recruits 1,000+ agents using a twice-weekly Zoom strategy, the tools he swears by (Sisu and Follow-Up Boss), and his real talk on leadership, burnout, and building a team culture that lasts. Whether you're stuck at five agents or looking to double production, Michael’s insights on team growth, automation, and legacy-building will fuel your next level.Chapters:00:00:00 – A Brutally Honest Start: 160 Days Without a Break00:00:27 – Kicking Off the Reside Platform with Fire00:00:42 – Meet Michael Gillies: Scaling Teams, Leading Legacies00:00:56 – The Zoom Strategy Fueling Explosive Agent Recruitment00:01:42 – Free Licenses, Real Talk & Winning with Indeed Ads00:07:33 – From Parents’ Business to Powerhouse Team Leader00:15:07 – The Tech Stack That’s Changing the Game00:17:54 – Why Standing Still Isn’t an Option: Recruit or Fall Behind00:20:55 – The Raw Truth About Burnout, Family & Real Estate Life00:22:52 – Wrap-Up: How to Connect with Michael & Keep GrowingLinks and Resources:Reside PlatformReside Platform WebsiteMichael on LinkedInWebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Apr 9, 2025 • 24min

Organic Growth to a 7-Figure Team with Zero Ads with Andrea Crouch

Andrea Crouch, co-founder of The Crouch Group, shares her inspiring journey from stay-at-home mom to real estate powerhouse. She discusses how the 2008 market crash shaped her focus on relationship-based business without relying on paid ads. Andrea emphasizes the importance of authenticity, team culture, and intentional growth strategies. Listeners gain insights into building a strong team through organic networking and effective communication, making this a treasure trove for aspiring real estate leaders.
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Apr 4, 2025 • 41min

Turn “I’m Not Ready” into “Let’s Do It” with Joel Rico

Suneet sits down with master sales trainer and NLP expert Joel Rico to unpack the true art of real estate communication. Drawing from his engineering roots and a deep background in neurolinguistic programming, Joel shares powerful frameworks and real-life strategies to overcome objections, build instant rapport, and elevate your closing rate—without feeling pushy or salesy. Whether you're negotiating price reductions, handling skeptical clients, or leading high-performing teams, this episode offers tactical insight and mindset shifts to help you scale your business and reclaim your time. Expect real talk, powerful analogies, and a peek into how language truly drives results in real estate.Chapters:00:00:00 - Why Great Communicators Win in Real Estate00:00:32 - Meet Joel Rico: A Powerhouse Guest Joins the Show00:01:26 - From Engineering to Empire Building: Joel’s Unexpected Path00:05:39 - NLP Demystified: The Secret Sauce Behind Influence00:08:29 - Real Rapport: How to Instantly Connect with Any Client00:18:09 - Unlocking Minds: The Magic of Leading Clients to “Aha!” Moments00:20:43 - Think Like a Buyer, Speak Like a Seller: Bridging the Gap00:22:11 - Rapport 2.0: Subtle Shifts That Create Massive Trust00:26:08 - Conversations That Convert: Why Words Matter More Than Ever00:27:53 - Agreement Language: Win the Deal Without the Debate00:31:44 - Real Results: Why Joel’s Students Call This “The Best Training Ever”00:32:33 - Objection Handling Framework: The 5-Step Script That Works Every Time00:37:44 - A Final Word: Tools, Takeaways, and What’s NextLinks and Resources:Reside PlatformReside Platform WebsiteJoel Rico - WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Mar 28, 2025 • 24min

Maui Real Estate Secrets from a Billionaire's Agent with Dano Sayles

Suneet sits down with Maui real estate icon Dano Sayles, the founder and CEO of The Sayles Team. With over 41 years in the business and a luxury portfolio that includes billionaire enclaves in Makena, Dano shares how he built—and rebuilt—a thriving real estate business that aligns with his values of personal freedom, wellness, and global adventure. From representing artisan-crafted estates to mentoring the next generation, Dano reveals how he reignited his passion, scaled into the ultra-luxury segment, and how the Reside community played a pivotal role in his resurgence. If you're a growth-minded team leader or broker looking for sustainability, lifestyle balance, and next-level results—this is the episode you don't want to miss.Chapters:00:00:00 – Welcome to the Island Vibe: Suneet kicks things off00:00:23 – Meet Dano Sayles: Maui’s Luxury Real Estate Leader00:00:54 – How a California Kid Built a Real Estate Empire in Paradise00:02:11 – From Burnout to Breakthrough: Rekindling Passion After 40 Years00:03:26 – Selling Paradise: Inside Maui’s Ultra-Luxury Market00:05:24 – Leading the Sayles Team: Family, Focus, and High Performance00:07:50 – Letting Go to Level Up: Why Delegation Fuels Growth00:08:21 – Unleashing Potential: Dano’s Life-Changing Tony Robbins Experience00:13:56 – Centered and Grateful: Meditation, Mindset, and Morning Rituals00:15:31 – Marketing with Aloha: Leveraging Tech to Elevate Brand Presence00:19:41 – Dano’s Wisdom Drop: Advice for Agents and Vision for What’s Next00:22:16 – Closing Words: Connect with Dano and Keep the Fire LitLinks and Resources:Reside PlatformReside Platform WebsiteDano on LinkedInMaui Real EstateThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Mar 19, 2025 • 34min

AI-Driven Real Estate: How to Find & Focus on Your Best Leads with Steve Gerten

Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, agents, and mortgage pros identify and prioritize the right leads. Discover how AI-driven predictive analytics and third-party data integration can drastically improve conversion rates while cutting operational costs. Learn how to maximize your CRM, eliminate wasted outreach, and create a system that delivers sustainable, scalable business growth. If you're tired of low conversion rates and want a smarter approach to lead follow-up, this episode is a must-listen.Chapters:00:00:00 - Why Your Leads Aren’t Converting00:00:41 - Meet the Expert Behind High-Conversion Strategies00:01:34 - Lead Intelligence: The Key to Smarter Sales00:04:22 - How to Stop Guessing and Start Closing Deals00:06:01 - Maximize Sales Without Wasting Time on the Wrong Leads00:08:00 - Unlocking the Power of Big Data in Real Estate00:15:06 - Custom AI Models That Predict Your Next Deal00:16:53 - Why Context Matters When Analyzing Lead Data00:17:18 - Lead Scoring Done Right: Focus on Buyers Who Are Ready00:18:03 - The Secret Weapon: Third-Party Data That Gives You an Edge00:18:51 - How to Make Your Sales Team 10x More Effective00:20:40 - The Human Factor: Using Emotional Intelligence to Win Deals00:20:58 - Expansion Playbook: M&A and Ideal Customer Targeting00:21:25 - Your CRM is Gold—Here’s How to Use It Better00:28:48 - What’s Next? The Future of Lead Generation00:32:01 - Final Takeaways to Implement TodayLinks and Resources:Reside PlatformReside Platform WebsiteSteve Gerten on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Mar 12, 2025 • 45min

Why Agents Disengage – And How to Fix It with Lauren Holland and Mie Yamashita

Struggling to get your agents to consistently show up and take action? In this episode, Lauren Holland sits down with Mie Yamashita, Director of Team Productivity at Reside, to break down the psychology behind agent disengagement. Together, they explore why accountability isn’t about micromanaging—it's about setting clear expectations, reinforcing standards, and fostering a culture of trust and ownership. From overcoming fear and self-doubt to implementing effective systems that drive results, this conversation delivers actionable insights you can immediately apply to your team. Whether you’re a team leader, coach, or real estate professional, this is the leadership episode you don’t want to miss! Chapters:00:00:00 - Kicking off with leadership, accountability, and what makes agents tick00:00:28 - The real reason your agents aren’t showing up—and how to fix it00:01:18 - Meet Lauren & Mie: Your guides to building a high-performing team00:01:45 - Why agent engagement is one of the biggest headaches in real estate00:02:16 - The secret to unlocking agent productivity (hint: it’s not just hard work)00:03:41 - Fear and overwhelm: The hidden roadblocks killing your agents' success00:06:52 - Why some agents ghost you—and how to bring them back in00:11:37 - The fine line between accountability and micromanaging00:13:39 - Real-life agent transformations: What actually works00:16:27 - Setting expectations that agents can’t ignore00:21:58 - Stop letting your agents fail—why tough love is the best love00:24:08 - Strong boundaries = better results. Here’s how to enforce them00:25:05 - How to build trust so your agents actually listen00:26:17 - What to do when your agents keep skipping meetings00:28:08 - How to create a culture where agents WANT to show up00:29:22 - The key activities that separate top agents from the rest00:32:41 - Are leads overrated? What really makes a team valuable00:39:00 - No more excuses! Systems that drive real agent success00:43:33 - Final takeaways: Leadership, recruiting, and scaling like a proLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInLauren on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Mar 7, 2025 • 29min

Zillow, AI & The Future of Home Buying with Reed Floren

In this episode, Suneet and Reed Floren are exploring the wild future of AI in real estate, debating whether robots and AI will replace realtors or just change the game completely. From AI-powered home tours to ranking in search results without even knowing how, they break down what’s coming, what’s already here, and where the opportunity really is. They even put ChatGPT to the test live, questioning who really ranks as the top realtor and how AI decides what’s true. Plus, Reed shares his experience with driverless Waymo taxis and why AI is already running parts of our lives—whether we realize it or not. Buckle up for a real, unfiltered convo on AI, marketing, and what’s next.Links and Resources:Reed Floren: https://www.reedfloren.com Reed on Instagram: https://www.instagram.com/reedfloren Reed on LinkedIn: https://www.linkedin.com/in/reedfloren Reed on YouTube: https://www.youtube.com/@ReedFlorenThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Feb 26, 2025 • 38min

Easy Deals Are Dead—Time to Fight for Your Sales with Mie Yamashita

Nick McLean welcomes Mie Yamashita, Head of Productivity at Reside, back to the show to break down why easy deals are dead—and why that’s actually a good thing. They dig into the reason agents struggle: skill gaps that go unchecked. Nick and Mie explain why no one is above sharpening their sword, how daily roleplay should be a non-negotiable, and why even top agents need to drill objections, negotiations, and closings like elite athletes. They also call out the biggest mistake experienced agents make—thinking they’ve “arrived” and no longer need training. If you want to sell more homes, win in a tougher market, and get better every single day, this episode is for you.Chapters:00:00:00 - Sharpening the Sword: Why Improvement Never Stops00:00:41 - Welcome to the Arena: Reside Platform Podcast Begins00:01:13 - The Secret Weapon of Top Agents: Role Play00:02:16 - Beyond the Basics: Role Play That Actually Works00:06:29 - Turning Training Into a Game: Role Play That Sticks00:13:18 - When Theory Meets Reality: Role Play in Action00:20:19 - Embracing Discomfort: Why Struggle Creates Strength00:23:49 - Do It Again: The Power of Repetition in Mastery00:28:38 - Sales as a Language: The Art of Learning to Close00:30:10 - Missed Opportunities: Why Agents Struggle to Close00:36:12 - The 400-Hour Rule and Final Thoughts on WInningLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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