Reside Platform Podcast

Suneet sits down with Cody Burger, a brokerage owner and team leader from Dubuque, Iowa, who's revolutionizing how agents think about leverage, culture, and growth. Cody shares his journey from running a traditional brokerage to building a team-rich model that blends the structure of a brokerage with the leverage of a team. He dives deep into his philosophy of SOAP (systems, opportunities, accountability, and processes), explains how he's tackling the industry's 87% failure rate for new agents, and reveals the infrastructure he's built using Follow Up Boss, Sisu, and Batter. From implementing winner's circle meetings three times a week to becoming the first Zillow Flex team in his market, Cody offers practical insights on lead accountability, coaching, and creating a culture where agents thrive. He also discusses the challenges of scaling both sides of the business, the importance of making decisive leadership calls, and his ambitious goal to become the number one Exit team in North America within the next year.Chapters:(00:00:00) - Welcoming Cody Burger to the Reside Platform Podcast(00:01:47) - Full Circle Moment: From Listener to Guest(00:03:22) - The SOAP Framework: Systems, Opportunities, Accountability, and Processes(00:06:15) - Solving the 87% Agent Failure Rate(00:10:41) - Building a Team-Rich Model Inside a Brokerage(00:15:28) - Tech Stack That Drives Accountability: Follow Up Boss, Sisu, and Batter(00:20:03) - Winner's Circle Meetings: 3x Weekly Accountability System(00:24:36) - Becoming the First Zillow Flex Team in Market(00:28:14) - Leadership Lesson: Make Decisions Faster, Not Perfect(00:31:52) - The Goal: Becoming the #1 Exit Team in North AmericaLinks and Resources:WebsiteCody Burger on LinkedInReside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Geoff Cavender went from being a top RE/MAX agent doing $46 million with just 6 agents to building a 25-person powerhouse team in Warsaw, Indiana in under 3 years. In this episode, Geoff breaks down his aggressive growth strategy, including how he uses Indeed scholarship ads to recruit brand new agents, why he prefers Google leads over expensive Zillow premier connections, and the exact moment he sold a $3 million home to a Google lead that turned into a $10+ million relationship. He also gets candid about the real challenges of scaling—like losing $50,000 in a single month, managing culture as the team exploded from 3 to 25 agents, and why he still prospects alongside his newest team members every morning. Geoff shares his philosophy on elevating who you surround yourself with, the importance of being "100% where you're at," and why joining a team (preferably one with Zillow Flex) is the fastest path for new agents. This is a masterclass in building, leading, and scaling a modern real estate team.Chapters:(00:00:00) - Rise Training & Converting Google Leads(00:01:00) - Building the Team: From RE/MAX to EXP(00:03:00) - The Challenges of Scaling & Staying Profitable(00:05:00) - Recruiting Brand New Agents with Indeed Scholarships(00:08:00) - Google Leads vs Zillow: The $6 Lead Strategy(00:11:00) - The NFL Owner Google Lead Story(00:13:00) - $3M to $7M: Selling the Same Property 6 Times(00:15:00) - Growing Too Fast: Maintaining Team Culture(00:18:00) - Group Texts & Accountability Systems(00:20:00) - Scaling Without Losing Culture(00:23:00) - Staying Grounded: Faith, Family & Being 100% Present(00:25:00) - Advice for Agents: Join a Team FirstLinks and Resources:WebsiteGeoff Cavender on LinkedInReside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Chris Gurnee, a Seattle-based real estate powerhouse who has been dominating the Pacific Northwest market since 2004. Chris shares his incredible journey from selling shoes at Nordstrom for 11 years to building one of Washington State's most respected real estate teams. With brutal honesty, he reveals the critical systems and mindsets that have kept him successful through multiple market cycles—from his obsessive phone discipline (60,000+ calls and counting) to his revolutionary approach to team culture built on faith, family, and work harmony. Chris doesn't hold back as he discusses his biggest early mistakes, why he resisted coaching for 20 years, and the game-changing impact of finally submitting to professional guidance. He shares tactical gold including his pre-negotiation strategy that closes deals before even showing properties, his unique Jedi mind trick for overcoming call anxiety, and why he's aggressively recruiting right now in preparation for the coming rate drop and buyer surge. Whether you're a solo agent struggling with consistency, a team leader trying to scale, or just someone who wants to understand what separates the top 1% from everyone else, this episode delivers actionable insights you can implement immediately. Chris's philosophy is simple but powerful: use the phone relentlessly, stay ahead of market shifts, show up for your team consistently, and never stop learning. This conversation is required listening for anyone serious about building lasting success in real estate.Chapters:(00:00:00) - The Power of Sacrifice: Are You Aligned with the Journey?(00:01:18) - From Nordstrom Shoes to Real Estate: The Foundation of Customer Service(00:03:00) - Making the Leap: Why I Quit My 11-Year Job to Sell Real Estate(00:04:00) - The Biggest Mistakes: No CRM, No System, No Coach(00:06:00) - Why I Never Had a Coach Until Now (And Why That Was a Mistake)(00:09:00) - Building a Team Culture: Faith, Family, Work Harmony(00:11:00) - Pre-Negotiating Every Deal: The Strategy That Closes More Listings(00:13:00) - The Art of Negotiation: Stroke the Ego and Follow Up to Death(00:15:00) - Phone Power: How 60,000 Calls Built My Business(00:16:00) - The Jedi Mind Trick: Overcoming Call Anxiety Forever(00:19:00) - Preparing for 2025: Why the Buyer Bloodbath is Coming(00:21:00) - Write It Down or Lose: The Habit That Changed Everything(00:22:00) - The Biggest Mistake Team Leaders Make: Not Showing Up(00:24:00) - Final Advice: Get Coached Now, Don't Wait 20 Years Like I DidLinks and Resources:WebsiteChris Gurnee on LinkedInReside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Tyler Morton manages nine real estate offices across three states with 200 agents and minimal staff by leveraging AI and automation systems. After being constantly interrupted by agent questions ranging from WiFi passwords to complex broker inquiries, Tyler built Victoria—a custom AI assistant that answers 90% of agent questions automatically and routes the rest to specialized staff members. In this conversation, Tyler shares his hands-on experience building AI tools using no-code platforms, his strategies for systemizing brokerage operations, and practical AI applications including automated onboarding workflows in Go High Level, AI avatars with Hey Gen, and using tools like Comet Browser to automate MLS listings. He also discusses emerging opportunities like ChatGPT search leads, Reddit strategies, and why agents need to become trusted information sources before AI makes property valuation errors obsolete.Chapters:(00:00:00) - Introduction and Tyler's Real Estate Background(00:04:00) - The "Got a Minute?" Problem: Why Tyler Built Victoria AI(00:08:00) - Building Custom AI Solutions with No-Code Tools(00:13:00) - Go High Level: Automating Agent Onboarding(00:16:00) - How Victoria AI Works: Text, Voice, and Knowledge Base(00:22:00) - Micro SaaS Opportunities for Real Estate Brokers(00:25:00) - AI Email Newsletters: 70% Open Rates with Beehive(00:27:00) - Hey Gen AI Avatars and Sora 2: The Future of Content Creation(00:31:00) - The BE Computer Bracelet: AI-Powered Daily Assistant(00:37:00) - ChatGPT Search Leads: The New Future of Real Estate Marketing(00:40:00) - Comet Browser: Automating MLS Listings with AI(00:45:00) - Using Manus AI to Find High-ROI Neighborhoods(00:48:00) - Final Advice: Start Using ChatGPT 20 Minutes DailyLinks and Resources:Tyler Morton on LinkedInReside Platform

 In this episode of the Reside Platform Podcast, Suneet sits down with Kathy Courtney, Northern California's #1 luxury realtor and team leader at LPT Realty. Kathy shares her remarkable journey from running a mega team in the early 2000s to burning out completely, then deciding to start over and build the Courtney Group from scratch. She opens up about the "messy middle" of team building—the challenging phase where most teams fail—revealing that only 25% of new hires make it past six months. Kathy discusses her evolution as a leader, moving from a "general leading from the front" to a coach who leads from beside, focusing on asking questions rather than giving orders. She emphasizes the importance of understanding each team member's personal "why that makes them cry" and helping them discover their own path to success. The conversation covers practical topics including recruiting standards, daily lead generation metrics, the 80/20 rule in real estate, and why personal development is non-negotiable for top performers. Kathy also shares candid insights about working with her daughter Anna, the reality of 12-hour days, and why she almost threw in the towel multiple times before committing to her four-year vision of building a powerhouse team. Chapters:(00:00:00) — Welcome to the Team Building Masterclass(00:00:44) — Meet Kathy Courtney: The Leader Who Built It Twice(00:02:25) — The Burnout That Changed Everything: Kathy's Raw Story(00:05:01) — Starting Over: Building a Team From Scratch in 18 Months(00:07:08) — The Messy Middle: Why 75% of Your Hires Will Fail(00:12:30) — The Non-Negotiable That Separates Top Performers(00:14:14) — What Nobody Tells You About Team Growth(00:16:27) — From Indie Brokerage to Building a Market Center(00:17:40) — The Keller Williams Transition: Lessons Learned(00:18:17) — From General to Guide: The Leadership Shift That Changed Everything(00:20:01) — Finding Your Team's "Why That Makes Them Cry"(00:21:42) — The Exact Standards That Drive Million-Dollar Production(00:23:46) — Mission, Values, and Beliefs: Building Culture That Lasts(00:26:34) — Working With Family: The Anna Courtney Story(00:28:35) — If You're Building a Team, Listen to This First(00:31:40) — Connect With Kathy + Final ThoughtsLinks and Resources:Website: https://www.thecourtneygroup.net/Kathy Courtney on LinkedIn: https://www.linkedin.com/in/kathycourtneyrealtor/Reside Platform: resideplatform.com

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for buyer lead accountability, and his innovative squad leader structure that scales mentorship across his growing team.(00:00:00) Introduction(00:03:00) Lead Generation Strategy: Why Google Ads Over Facebook(00:06:00) The Money Time System: Accountability for Lead Follow-Up(00:10:00) The Squad Leader Framework: Scaling Mentorship(00:12:00) Growing to 600+ Transactions While Maintaining Quality(00:13:00) Hiring Kylie: Finding the Right Sales Manager(00:15:00) Training New Agents: Bootcamp + Reside Platform Integration(00:19:00) Personal Habits and Work-Life Balance with a Young Child(00:21:00) Common Mistakes Team Leaders Make(00:23:00) Advice for Team Leaders: Forecasting Growth and Profitability(00:25:00) Team Leader Split Philosophy: Everyone Pays the SameLinks and Resources:Move Team (MUVE Team)John Rota on FacebookReside Platform

Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her rental property portfolio that started at 18, and why she closed her tanning salon during COVID. This conversation delivers real-world advice for agents at any stage, emphasizing the importance of nurturing relationships over chasing commission checks and building a team culture that feels like family.00:00:00 - Introduction to Courtney Levert00:01:29 - Giving Back: The Humane Society Connection00:02:39 - The Grand Exit: Leaving the Old Brokerage at 8 Months Pregnant00:09:03 - A Day in the Life: Coffee Shop Connections and Community Building00:13:21 - Rental Properties: Starting at 18 and Building a Portfolio00:17:21 - The Biggest "Oh Crap" Moment: The Financial Reality of Team Building00:21:06 - Closing the Tanning Salon and Spa Business00:23:21 - Being a Serial Learner: 9 University and College Degrees00:25:50 - Advice for Realtors: Nurture Relationships, Not Commission Checks00:27:20 - How to Connect with Courtney and Her Coaching ProgramLinks and Resources:Courtney Levert's Website: courtneylevert.caInstagram: @courthallrealtorReside Platform

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. Chapters00:00:00 - Welcome and Intro00:04:46 - Top Recruiting Lever: Indeed Ads00:09:37 - First Recruiting Advice for Coaching Clients00:11:14 - The One Minute Email Tip Strategy00:19:09 - Lead Generation: Zillow Flex as Top Source00:22:56 - YouTube Strategy and Getting Started00:24:00 - YouTube Content Strategy: Hyper-Local and Neighborhood Tours00:28:41 - The Builder Story: Impact of YouTube Presence00:32:57 - Scaling YouTube and Building the Ecosystem00:33:22 - Lead Source Recommendations for Team Leaders00:35:45 - Team Leadership Advice: Not Everyone is YouLinks and ResourceRoss’s YouTube Channel - Life in Spring Hill Florida -Ross Hardy on Instagram - (@rosshardy81) The Hardy Team: https://www.hardyrealtor.com/Reside Platform - https://resideplatform.com/

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty.Chapters:- 00:00:00 - Introduction and welcome- 00:01:27 - Alecia's entry into real estate through late-night infomercials- 00:03:45 - Evolution from solo agent to team leader- 00:09:41 - Balancing family life with building a real estate business- 00:14:59 - Philosophy on building and maintaining a strong team- 00:19:30 - Celebrating 25 years in real estate- 00:19:51 - Lessons learned through market cycles- 00:24:53 - Personal development journey through real estate- 00:32:02 - The impact of Tony Robbins on Alecia's career- 00:34:28 - Advice for aspiring team leaders and agents- 00:36:24 - Contact information for The Scott TeamLinks and Resources:- The Scott Team - https://www.thescottteam.com- Contact Alecia Scott - (301) 252-2177- Long Foster Real Estate - https://www.longandfoster.com- Tony Robbins Programs - https://www.tonyrobbins.com- Reside Platform - https://www.resideplatform.com_________________________Don't forget to subscribe! - - - https://www.youtube.com/channel/UCf_f-dJ7PCE9gZYrDqiTOXQ?sub_confirmation=1Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.

In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems like Follow Up Boss and CTE that create true leverage. You'll discover how this power couple navigates the unique dynamics of running a business together while maintaining a thriving marriage. Whether you're managing a growing team or preparing to scale beyond your personal production, Ross and Sarah deliver the uncomfortable truths and actionable strategies that have allowed them to consistently break records year after year. This conversation is packed with leadership frameworks, culture-building techniques, and proven systems you can implement immediately to scale with intention and purpose. Chapters:00:00:00 Intro and Background00:03:13 Delegation Mastery00:04:13 Leadership Growth00:11:42 Team Structure Blueprint00:13:54 Systems for Scale00:17:30 Culture Building Essentials00:21:10 Aligning Team Goals00:25:42 Freedom-Focused Leadership00:34:33 Partnership Success Keys00:35:35 Final Advice and ContactLinks and Resources:The Hardy Team WebsiteThe Hardy Team on InstagramRoss Hardy – ross@hardyrealtor.comSarah Hardy – sarah@hardyrealtor.com