Reside Platform Podcast

Suneet talks with Andrea Crouch—co-founder of The Crouch Group in Phoenix, Arizona—about how she built one of the top-performing real estate teams in the state without using paid leads or ads. Andrea shares her journey from being a stay-at-home mom to becoming a real estate leader alongside her husband Brian. She dives into how the 2008 market crash shaped her approach to service and resilience, and how relationship-based business can still scale when done with intention. Perfect for team leaders seeking smart, soulful strategies for growth.Chapters:00:00:00 – Let’s Dive In: Kicking Off with Suneet and Andrea00:00:24 – From Stay-at-Home Mom to Real Estate Powerhouse00:01:04 – Early Hustle: Struggles, Setbacks & Surprises in Real Estate00:02:08 – Chaos & Courage: How Andrea Tackled the 2008 Crash00:02:41 – Zero Ads, All Heart: The Referral-Only Business Model00:05:42 – Growing Pains: First Hires and the Real Lessons That Came With Them00:08:30 – Scaling Smart: Andrea’s Go-To Strategies for Building a Strong Team00:10:24 – Team Culture, Weekly Meetings & Making Noise on Social00:18:42 – Vision, Values & Building a Legacy That Lasts00:22:30 – Parting Wisdom + How to Connect with AndreaLinks and Resources:Reside PlatformReside Platform WebsiteAndrea on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with master sales trainer and NLP expert Joel Rico to unpack the true art of real estate communication. Drawing from his engineering roots and a deep background in neurolinguistic programming, Joel shares powerful frameworks and real-life strategies to overcome objections, build instant rapport, and elevate your closing rate—without feeling pushy or salesy. Whether you're negotiating price reductions, handling skeptical clients, or leading high-performing teams, this episode offers tactical insight and mindset shifts to help you scale your business and reclaim your time. Expect real talk, powerful analogies, and a peek into how language truly drives results in real estate.Chapters:00:00:00 - Why Great Communicators Win in Real Estate00:00:32 - Meet Joel Rico: A Powerhouse Guest Joins the Show00:01:26 - From Engineering to Empire Building: Joel’s Unexpected Path00:05:39 - NLP Demystified: The Secret Sauce Behind Influence00:08:29 - Real Rapport: How to Instantly Connect with Any Client00:18:09 - Unlocking Minds: The Magic of Leading Clients to “Aha!” Moments00:20:43 - Think Like a Buyer, Speak Like a Seller: Bridging the Gap00:22:11 - Rapport 2.0: Subtle Shifts That Create Massive Trust00:26:08 - Conversations That Convert: Why Words Matter More Than Ever00:27:53 - Agreement Language: Win the Deal Without the Debate00:31:44 - Real Results: Why Joel’s Students Call This “The Best Training Ever”00:32:33 - Objection Handling Framework: The 5-Step Script That Works Every Time00:37:44 - A Final Word: Tools, Takeaways, and What’s NextLinks and Resources:Reside PlatformReside Platform WebsiteJoel Rico - WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Maui real estate icon Dano Sayles, the founder and CEO of The Sayles Team. With over 41 years in the business and a luxury portfolio that includes billionaire enclaves in Makena, Dano shares how he built—and rebuilt—a thriving real estate business that aligns with his values of personal freedom, wellness, and global adventure. From representing artisan-crafted estates to mentoring the next generation, Dano reveals how he reignited his passion, scaled into the ultra-luxury segment, and how the Reside community played a pivotal role in his resurgence. If you're a growth-minded team leader or broker looking for sustainability, lifestyle balance, and next-level results—this is the episode you don't want to miss.Chapters:00:00:00 – Welcome to the Island Vibe: Suneet kicks things off00:00:23 – Meet Dano Sayles: Maui’s Luxury Real Estate Leader00:00:54 – How a California Kid Built a Real Estate Empire in Paradise00:02:11 – From Burnout to Breakthrough: Rekindling Passion After 40 Years00:03:26 – Selling Paradise: Inside Maui’s Ultra-Luxury Market00:05:24 – Leading the Sayles Team: Family, Focus, and High Performance00:07:50 – Letting Go to Level Up: Why Delegation Fuels Growth00:08:21 – Unleashing Potential: Dano’s Life-Changing Tony Robbins Experience00:13:56 – Centered and Grateful: Meditation, Mindset, and Morning Rituals00:15:31 – Marketing with Aloha: Leveraging Tech to Elevate Brand Presence00:19:41 – Dano’s Wisdom Drop: Advice for Agents and Vision for What’s Next00:22:16 – Closing Words: Connect with Dano and Keep the Fire LitLinks and Resources:Reside PlatformReside Platform WebsiteDano on LinkedInMaui Real EstateThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, agents, and mortgage pros identify and prioritize the right leads. Discover how AI-driven predictive analytics and third-party data integration can drastically improve conversion rates while cutting operational costs. Learn how to maximize your CRM, eliminate wasted outreach, and create a system that delivers sustainable, scalable business growth. If you're tired of low conversion rates and want a smarter approach to lead follow-up, this episode is a must-listen.Chapters:00:00:00 - Why Your Leads Aren’t Converting00:00:41 - Meet the Expert Behind High-Conversion Strategies00:01:34 - Lead Intelligence: The Key to Smarter Sales00:04:22 - How to Stop Guessing and Start Closing Deals00:06:01 - Maximize Sales Without Wasting Time on the Wrong Leads00:08:00 - Unlocking the Power of Big Data in Real Estate00:15:06 - Custom AI Models That Predict Your Next Deal00:16:53 - Why Context Matters When Analyzing Lead Data00:17:18 - Lead Scoring Done Right: Focus on Buyers Who Are Ready00:18:03 - The Secret Weapon: Third-Party Data That Gives You an Edge00:18:51 - How to Make Your Sales Team 10x More Effective00:20:40 - The Human Factor: Using Emotional Intelligence to Win Deals00:20:58 - Expansion Playbook: M&A and Ideal Customer Targeting00:21:25 - Your CRM is Gold—Here’s How to Use It Better00:28:48 - What’s Next? The Future of Lead Generation00:32:01 - Final Takeaways to Implement TodayLinks and Resources:Reside PlatformReside Platform WebsiteSteve Gerten on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Struggling to get your agents to consistently show up and take action? In this episode, Lauren Holland sits down with Mie Yamashita, Director of Team Productivity at Reside, to break down the psychology behind agent disengagement. Together, they explore why accountability isn’t about micromanaging—it's about setting clear expectations, reinforcing standards, and fostering a culture of trust and ownership. From overcoming fear and self-doubt to implementing effective systems that drive results, this conversation delivers actionable insights you can immediately apply to your team. Whether you’re a team leader, coach, or real estate professional, this is the leadership episode you don’t want to miss! Chapters:00:00:00 - Kicking off with leadership, accountability, and what makes agents tick00:00:28 - The real reason your agents aren’t showing up—and how to fix it00:01:18 - Meet Lauren & Mie: Your guides to building a high-performing team00:01:45 - Why agent engagement is one of the biggest headaches in real estate00:02:16 - The secret to unlocking agent productivity (hint: it’s not just hard work)00:03:41 - Fear and overwhelm: The hidden roadblocks killing your agents' success00:06:52 - Why some agents ghost you—and how to bring them back in00:11:37 - The fine line between accountability and micromanaging00:13:39 - Real-life agent transformations: What actually works00:16:27 - Setting expectations that agents can’t ignore00:21:58 - Stop letting your agents fail—why tough love is the best love00:24:08 - Strong boundaries = better results. Here’s how to enforce them00:25:05 - How to build trust so your agents actually listen00:26:17 - What to do when your agents keep skipping meetings00:28:08 - How to create a culture where agents WANT to show up00:29:22 - The key activities that separate top agents from the rest00:32:41 - Are leads overrated? What really makes a team valuable00:39:00 - No more excuses! Systems that drive real agent success00:43:33 - Final takeaways: Leadership, recruiting, and scaling like a proLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInLauren on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode, Suneet and Reed Floren are exploring the wild future of AI in real estate, debating whether robots and AI will replace realtors or just change the game completely. From AI-powered home tours to ranking in search results without even knowing how, they break down what’s coming, what’s already here, and where the opportunity really is. They even put ChatGPT to the test live, questioning who really ranks as the top realtor and how AI decides what’s true. Plus, Reed shares his experience with driverless Waymo taxis and why AI is already running parts of our lives—whether we realize it or not. Buckle up for a real, unfiltered convo on AI, marketing, and what’s next.Links and Resources:Reed Floren: https://www.reedfloren.com Reed on Instagram: https://www.instagram.com/reedfloren Reed on LinkedIn: https://www.linkedin.com/in/reedfloren Reed on YouTube: https://www.youtube.com/@ReedFlorenThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Nick McLean welcomes Mie Yamashita, Head of Productivity at Reside, back to the show to break down why easy deals are dead—and why that’s actually a good thing. They dig into the reason agents struggle: skill gaps that go unchecked. Nick and Mie explain why no one is above sharpening their sword, how daily roleplay should be a non-negotiable, and why even top agents need to drill objections, negotiations, and closings like elite athletes. They also call out the biggest mistake experienced agents make—thinking they’ve “arrived” and no longer need training. If you want to sell more homes, win in a tougher market, and get better every single day, this episode is for you.Chapters:00:00:00 - Sharpening the Sword: Why Improvement Never Stops00:00:41 - Welcome to the Arena: Reside Platform Podcast Begins00:01:13 - The Secret Weapon of Top Agents: Role Play00:02:16 - Beyond the Basics: Role Play That Actually Works00:06:29 - Turning Training Into a Game: Role Play That Sticks00:13:18 - When Theory Meets Reality: Role Play in Action00:20:19 - Embracing Discomfort: Why Struggle Creates Strength00:23:49 - Do It Again: The Power of Repetition in Mastery00:28:38 - Sales as a Language: The Art of Learning to Close00:30:10 - Missed Opportunities: Why Agents Struggle to Close00:36:12 - The 400-Hour Rule and Final Thoughts on WInningLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with his longtime friend and industry powerhouse Barry Jenkins for a raw, insightful, and entertaining conversation about real estate, leadership, and personal growth. With 26 years in the business, an 80-agent team, and a bestselling book, Barry shares what actually moves the needle in sales, why agents are throwing away perfectly good leads, and how being "too nice" is holding them back. They also dive into AI’s impact on real estate, the importance of mindset shifts, and why Barry's fitness journey completely transformed his approach to business. Of course, there’s no shortage of laughs, storytelling, and the kind of brutally honest insights that make this episode a must-listen for anyone in real estate, sales, or leadership.Chapters:00:00:00 - Choosing Growth Over Destruction00:01:00 - A Snack Addiction and an Awakening00:01:19 - 26 Years, 80 Agents, and a Bestselling Book00:02:10 - The Accidental Impact of Mentorship00:03:45 - Why ‘Too Nice’ is Ruining Your Sales00:06:35 - Writing a Book When You Barely Passed English00:09:15 - Why Agents Think Leads Are ‘Bad’ (And They’re Wrong)00:13:00 - Personal Growth, Mindset Shifts, and Hard Truths00:18:41 - Faith, Journaling, and the 600-Page Habit00:19:32 - Rock Bottom, Resilience, and Rebuilding Stronger00:21:56 - How Fitness Forced Me to Level Up in Business00:23:02 - Real Estate Battles, AI Takeovers, and What’s Next00:24:44 - The Secret to Beating Plateaus (in the Gym and Business)00:25:46 - Lifting Heavy, Failing Hard, and Winning Big00:27:03 - Business is a Sport—And I Play to Win00:31:35 - Hidden Revenue Streams Most Agents Ignore00:35:10 - Kyrie Irving, Unexpected Moments, and The Art of AwarenessLinks and Resources:Reside PlatformReside Platform WebsiteBarry on LinkedInWebsiteToo Nice for SalesInstagramThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Jessica Boswell isn’t just another top-producing Realtor—she’s a powerhouse leader, a relentless recruiter, and a coach with a no-BS approach to building a real estate empire. In this episode, she tells us her journey from scientist to real estate leader, why she’s all-in on LPT Realty, and how she’s scaling her team with high standards and even higher expectations. She and Suneet get real about accountability, leadership, and why most agents are failing (and how to avoid it). If you’re in real estate, thinking about leading a team, or just need a dose of straight talk—this one’s for you.Chapters:00:00:00 - "If You Can’t Hold People Accountable, You Have No Business Leading" – Jessica Sets the Tone00:01:05 - From Scientist to Top Realtor – Jessica’s Wild Career Shift00:01:48 - Lessons from Two Teams – What Worked, What Didn’t, and What She Stole for Her Own Team00:03:16 - Becoming a Coach at Reside – What It Means and Why It’s a Big Deal00:05:56 - Making the Big Move to LPT Realty – Strategy or Power Play?00:07:35 - The Concierge Experience – Why Most Agents Are Leaving Money on the Table00:10:23 - The Truth About Recruiting – Why "Small but Mighty" is a Myth00:14:14 - From Producing to Leading – How Jessica Knew It Was Time to Step Back00:15:03 - Tech That Actually Works – Jessica’s Favorite Tools for Running a Team00:16:55 - The Productivity Hack You Aren’t Using (But Should Be)00:21:51 - The Biggest Challenges Agents Are Facing – And How to Beat Them00:24:50 - Team Leaders, Listen Up! The One Thing You Need to Stop Worrying About00:26:04 - How to Connect with Jessica (And Why You Should)00:26:38 - The Mic Drop Moment – Final Thoughts & What’s NextLinks and Resources:Reside PlatformReside Platform WebsiteJessica on LinkedInJ. Boswell Team @ LPT RealtyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Director of Sales at Fast Real Estate, Elias Astuto, joins the show to break down the missing link for scaling real estate teams to $500M+ in sales. Elias has a track record of turning struggling agents into top producers and is here to talk about why most teams fail, how standards—NOT LEADS—drive success, and the real role of a sales leader. He and Nick get into high-performance coaching, accountability, and agent retention, plus why raising the bar is the only way forward. If you want to build a team that actually produces, this is the playbook!Chapters:00:00:00 - Why Vision & Alignment Are Everything in Business00:00:38 - Welcome to the Reside Platform Podcast – Let’s Talk Growth00:01:06 - Meet Elias Astuto – The Man Behind a $500M Sales Machine00:02:08 - From Corporate to Fast Real Estate – Elias’ Game-Changing Journey00:04:50 - The Most Overlooked Role in Real Estate Teams (And Why It Matters)00:07:04 - How to Build a High-Performance Sales Team That Wins00:12:12 - Visionaries vs. Integrators – The Secret to Scaling Successfully00:14:03 - Agent Recruitment: The Right Way to Grow Your Team00:17:13 - Training Sales Managers: The Key to Unlocking Team Potential00:20:39 - Role-Playing for Results – How to Lock in Commitment00:21:10 - Finding the Gaps: Why Most Teams Struggle & How to Fix It00:24:29 - Raising the Bar – How Standards & Accountability Drive Success00:27:09 - Fixing Lead Conversion with Clinics & Real-Time Feedback00:30:15 - High-Level Accountability – Why Soft Standards Kill Performance00:35:03 - The Recommitment Plan: Who Stays, Who Goes, & Who Rises00:39:34 - Final Takeaways & How to Connect with Elias AstutoLinks and Resources:Reside PlatformReside Platform WebsiteElias’ YouTube Fast Real EstateThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!