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Reside Platform Podcast

Latest episodes

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Mar 7, 2025 • 11min

Zillow, AI & The Future of Home Buying with Reed Floren

In this episode, Suneet and Reed Floren are exploring the wild future of AI in real estate, debating whether robots and AI will replace realtors or just change the game completely. From AI-powered home tours to ranking in search results without even knowing how, they break down what’s coming, what’s already here, and where the opportunity really is. They even put ChatGPT to the test live, questioning who really ranks as the top realtor and how AI decides what’s true. Plus, Reed shares his experience with driverless Waymo taxis and why AI is already running parts of our lives—whether we realize it or not. Buckle up for a real, unfiltered convo on AI, marketing, and what’s next.Links and Resources:Reed Floren: https://www.reedfloren.com Reed on Instagram: https://www.instagram.com/reedfloren Reed on LinkedIn: https://www.linkedin.com/in/reedfloren Reed on YouTube: https://www.youtube.com/@ReedFlorenThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Feb 26, 2025 • 38min

Easy Deals Are Dead—Time to Fight for Your Sales with Mie Yamashita

Nick McLean welcomes Mie Yamashita, Head of Productivity at Reside, back to the show to break down why easy deals are dead—and why that’s actually a good thing. They dig into the reason agents struggle: skill gaps that go unchecked. Nick and Mie explain why no one is above sharpening their sword, how daily roleplay should be a non-negotiable, and why even top agents need to drill objections, negotiations, and closings like elite athletes. They also call out the biggest mistake experienced agents make—thinking they’ve “arrived” and no longer need training. If you want to sell more homes, win in a tougher market, and get better every single day, this episode is for you.Chapters:00:00:00 - Sharpening the Sword: Why Improvement Never Stops00:00:41 - Welcome to the Arena: Reside Platform Podcast Begins00:01:13 - The Secret Weapon of Top Agents: Role Play00:02:16 - Beyond the Basics: Role Play That Actually Works00:06:29 - Turning Training Into a Game: Role Play That Sticks00:13:18 - When Theory Meets Reality: Role Play in Action00:20:19 - Embracing Discomfort: Why Struggle Creates Strength00:23:49 - Do It Again: The Power of Repetition in Mastery00:28:38 - Sales as a Language: The Art of Learning to Close00:30:10 - Missed Opportunities: Why Agents Struggle to Close00:36:12 - The 400-Hour Rule and Final Thoughts on WInningLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Feb 19, 2025 • 39min

How to Sell Homes Like a Psychologist, Not a Salesperson with Barry Jenkins

Suneet sits down with his longtime friend and industry powerhouse Barry Jenkins for a raw, insightful, and entertaining conversation about real estate, leadership, and personal growth. With 26 years in the business, an 80-agent team, and a bestselling book, Barry shares what actually moves the needle in sales, why agents are throwing away perfectly good leads, and how being "too nice" is holding them back. They also dive into AI’s impact on real estate, the importance of mindset shifts, and why Barry's fitness journey completely transformed his approach to business. Of course, there’s no shortage of laughs, storytelling, and the kind of brutally honest insights that make this episode a must-listen for anyone in real estate, sales, or leadership.Chapters:00:00:00 - Choosing Growth Over Destruction00:01:00 - A Snack Addiction and an Awakening00:01:19 - 26 Years, 80 Agents, and a Bestselling Book00:02:10 - The Accidental Impact of Mentorship00:03:45 - Why ‘Too Nice’ is Ruining Your Sales00:06:35 - Writing a Book When You Barely Passed English00:09:15 - Why Agents Think Leads Are ‘Bad’ (And They’re Wrong)00:13:00 - Personal Growth, Mindset Shifts, and Hard Truths00:18:41 - Faith, Journaling, and the 600-Page Habit00:19:32 - Rock Bottom, Resilience, and Rebuilding Stronger00:21:56 - How Fitness Forced Me to Level Up in Business00:23:02 - Real Estate Battles, AI Takeovers, and What’s Next00:24:44 - The Secret to Beating Plateaus (in the Gym and Business)00:25:46 - Lifting Heavy, Failing Hard, and Winning Big00:27:03 - Business is a Sport—And I Play to Win00:31:35 - Hidden Revenue Streams Most Agents Ignore00:35:10 - Kyrie Irving, Unexpected Moments, and The Art of AwarenessLinks and Resources:Reside PlatformReside Platform WebsiteBarry on LinkedInWebsiteToo Nice for SalesInstagramThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Feb 12, 2025 • 25min

Inside the High-Stakes World of Concierge-Level Real Estate with Jessica Boswell

Jessica Boswell isn’t just another top-producing Realtor—she’s a powerhouse leader, a relentless recruiter, and a coach with a no-BS approach to building a real estate empire. In this episode, she tells us her journey from scientist to real estate leader, why she’s all-in on LPT Realty, and how she’s scaling her team with high standards and even higher expectations. She and Suneet get real about accountability, leadership, and why most agents are failing (and how to avoid it). If you’re in real estate, thinking about leading a team, or just need a dose of straight talk—this one’s for you.Chapters:00:00:00 - "If You Can’t Hold People Accountable, You Have No Business Leading" – Jessica Sets the Tone00:01:05 - From Scientist to Top Realtor – Jessica’s Wild Career Shift00:01:48 - Lessons from Two Teams – What Worked, What Didn’t, and What She Stole for Her Own Team00:03:16 - Becoming a Coach at Reside – What It Means and Why It’s a Big Deal00:05:56 - Making the Big Move to LPT Realty – Strategy or Power Play?00:07:35 - The Concierge Experience – Why Most Agents Are Leaving Money on the Table00:10:23 - The Truth About Recruiting – Why "Small but Mighty" is a Myth00:14:14 - From Producing to Leading – How Jessica Knew It Was Time to Step Back00:15:03 - Tech That Actually Works – Jessica’s Favorite Tools for Running a Team00:16:55 - The Productivity Hack You Aren’t Using (But Should Be)00:21:51 - The Biggest Challenges Agents Are Facing – And How to Beat Them00:24:50 - Team Leaders, Listen Up! The One Thing You Need to Stop Worrying About00:26:04 - How to Connect with Jessica (And Why You Should)00:26:38 - The Mic Drop Moment – Final Thoughts & What’s NextLinks and Resources:Reside PlatformReside Platform WebsiteJessica on LinkedInJ. Boswell Team @ LPT RealtyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Feb 5, 2025 • 41min

Half a Billion in Sales with 50% Fewer Agents—Here’s How with Elias Astuto

Director of Sales at Fast Real Estate, Elias Astuto, joins the show to break down the missing link for scaling real estate teams to $500M+ in sales. Elias has a track record of turning struggling agents into top producers and is here to talk about why most teams fail, how standards—NOT LEADS—drive success, and the real role of a sales leader. He and Nick get into high-performance coaching, accountability, and agent retention, plus why raising the bar is the only way forward. If you want to build a team that actually produces, this is the playbook!Chapters:00:00:00 - Why Vision & Alignment Are Everything in Business00:00:38 - Welcome to the Reside Platform Podcast – Let’s Talk Growth00:01:06 - Meet Elias Astuto – The Man Behind a $500M Sales Machine00:02:08 - From Corporate to Fast Real Estate – Elias’ Game-Changing Journey00:04:50 - The Most Overlooked Role in Real Estate Teams (And Why It Matters)00:07:04 - How to Build a High-Performance Sales Team That Wins00:12:12 - Visionaries vs. Integrators – The Secret to Scaling Successfully00:14:03 - Agent Recruitment: The Right Way to Grow Your Team00:17:13 - Training Sales Managers: The Key to Unlocking Team Potential00:20:39 - Role-Playing for Results – How to Lock in Commitment00:21:10 - Finding the Gaps: Why Most Teams Struggle & How to Fix It00:24:29 - Raising the Bar – How Standards & Accountability Drive Success00:27:09 - Fixing Lead Conversion with Clinics & Real-Time Feedback00:30:15 - High-Level Accountability – Why Soft Standards Kill Performance00:35:03 - The Recommitment Plan: Who Stays, Who Goes, & Who Rises00:39:34 - Final Takeaways & How to Connect with Elias AstutoLinks and Resources:Reside PlatformReside Platform WebsiteElias’ YouTube Fast Real EstateThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 29, 2025 • 44min

The Teamerage Philosophy: Growth Through Leadership with Kara Hinshaw

Kara Hinshaw, a real estate whiz and owner of Key Associates Signature Realty, chats with Nick about going from running a small-town brokerage in Santa Claus, Indiana, to heading a booming business with 65 agents closing 550 deals a year. She spills the beans on her unique "teamerage" model, her awesome systems, and how her corporate background in global procurement helped her scale her business. They also talk recruiting strategies, training new agents, and why adaptability and leadership are the keys to her success.Chapters:00:00:00 - Failing Forward: Lessons in Growth00:00:28 - Why Teamerage Is the Future00:01:00 - From Real Estate Kid to Visionary Leader00:01:46 - Walking Away, Coming Back Stronger00:03:14 - Solo Brokerage to Scalable Machine00:05:41 - When Staying Small Wasn’t Enough00:09:43 - Redefining Real Estate with Teamerage00:13:10 - Systems That Do the Heavy Lifting00:17:25 - Why Video Isn’t Optional Anymore00:21:39 - Turning Rookies Into Rockstars00:22:49 - The Messy Middle Nobody Talks About00:23:45 - Scaling Smart with Virtual Assistants00:25:19 - Project Management That Actually Works00:29:21 - Recruiting Without the Hard Sell00:32:37 - Keeping Your Best Agents Happy00:35:27 - Cracking the Code to Leads and Clients00:41:57 - Learning, Adapting, and Winning00:42:41 - Closing Thoughts, Opening New DoorsLinks and Resources:Reside PlatformReside Platform WebsiteKara on LinkedInKey Associates Signature RealtyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 22, 2025 • 36min

How to Dominate Markets with Integrity and Innovation with Ibrahim Hussein

Ibrahim Hussein, a powerhouse leader of Ontario's top real estate team, dives into his remarkable journey of over $1.4 billion in sales. He discusses the transformative concept of emotional equity and unique strategies for team retention that prioritize relationships. Ibrahim shares the incredible role of gratitude in leadership and its positive impact on team morale. He also emphasizes the importance of integrity and resilience in challenging markets, providing invaluable insights for aspiring leaders looking to thrive.
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Jan 15, 2025 • 40min

Real Estate's Best-Kept Secret: Operational Power Plays with Lauren Rathgeb-Holland

This episode is hosted by Mie Yamashita and features Lauren Holland, a powerhouse in real estate operations with a knack for scaling teams to unmatched levels of productivity. Lauren shares how she went from being an executive assistant to overseeing operations for 70+ teams nationwide, telling the strategies, systems, and culture shifts that drive profitability. She explains the three essential steps to scale—defining the right hires, streamlining transaction and listing management, and creating a culture of productivity—while tackling the tough questions about leadership, accountability, and building a business that lasts. Chapters:00:00:00 – Opening the Door to Transformation00:00:46 – Meet the Dynamic Duo00:01:33 – From Assistant to Operations Guru00:03:38 – Unlocking the Profit Puzzle00:05:05 – Productivity: The Secret Ingredient00:06:33 – Standards That Shape Success00:11:41 – The Art of Leading with Connection00:16:35 – Scaling Starts Here: First Moves00:21:45 – Juggling Workloads Like a Pro00:22:20 – Your Guide to Scaling Smarter00:26:40 – Tech That Drives Your Team Forward00:28:08 – The Fine Line of Tech Investments00:35:09 – Leadership’s Unsung Hero: Communication00:38:23 – Wrapping Up with Actionable GoldLinks and Resources:Reside PlatformReside Platform WebsiteMie on LinkedInLauren on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 8, 2025 • 51min

Mind Games: Secrets of NLP in Real Estate with Brian Curtis

Suneet welcomes Brian Curtis, a seasoned coach, NLP expert, and real estate leader, for a conversation about communication, mindset, and preparation. Brian breaks down the science of building rapport, the impact of nonverbal cues, and how being in the right mental state can change every interaction. They also talk about anchoring, grounding techniques, and the misunderstood power of NLP—not just as a sales tool, but as a framework for leadership and personal growth. It’s not about scripts; it’s about showing up prepared, connected, and intentional. If you’ve ever wondered why some people effortlessly close deals while others struggle, this episode pulls back the curtain.Chapters:00:00:00 – Mastering the Chameleon Effect: Adapt or Miss Out00:00:18 – Lights Up: The Conversation Begins00:00:35 – Purple Blazer, Big Impact00:00:54 – Legacy in Motion: A Story Unfolds00:01:58 – Inside the Mind of a Master Coach00:03:38 – The Playbook No One Talks About00:07:12 – NLP Decoded: More Than Just Words00:14:00 – 93% Unspoken: The Language You’re Missing00:16:34 – The Rituals That Win Deals00:26:05 – Building Bridges Without Saying a Word00:27:59 – Invisible Connections, Tangible Results00:28:53 – The Hidden Door to True Rapport00:30:28 – From Small Talk to Real Talk00:33:26 – Anchors: Control in Chaos00:35:50 – Under Pressure: Techniques That Stick00:37:37 – Wisdom That Echoes Beyond the Mic00:49:49 – The Final Drop: Lessons That StickLinks and Resources:Reside PlatformReside Platform WebsiteBrian on Facebook126CoachingThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Jan 3, 2025 • 44min

Beyond Bricks and Mortar: Building Culture First with Jon Foster

Suneet sits down with Jon Foster, co-founder of the J&L Real Estate Group, to discuss what it takes to lead a high-performing team in one of the most competitive real estate markets in the country—the Bay Area. They break down the importance of showing up, building authentic relationships, and leading with clarity and consistency. Jon shares his insights on agent productivity, the evolving role of technology, and why personal development isn't optional for leaders. The conversation also explores balancing business growth with family life and why true success comes from staying focused on serving clients at the highest level. If you're a team leader, agent, or entrepreneur, this episode delivers insights you can implement today.Chapters:00:00:00 – The Hidden Power Behind Every Top Performer00:00:17 – Meet the Billion-Dollar Game Changer00:01:24 – From Crash to Cash: A Two-Decade Real Estate Journey00:03:05 – Inside the Trenches of the Bay Area Battlefield00:05:10 – The Unseen Struggles of Leading a 63-Agent Team00:08:09 – The Books That Built a Billion-Dollar Mindset00:11:01 – Tech Tools That Separate Winners from Strugglers00:13:44 – How Do You Stay Connected with 63 Agents00:17:47 – Is Work-Life Balance Just a Myth00:20:00 – NASDAQ Bell: More Than Just a Ring00:22:11 – Clients Aren’t Transactions: Here’s Why00:25:35 – The Real Estate Market Is Evolving—Are You00:36:30 – Why the Future of Real Estate Lives in the Cloud00:40:29 – Final Words: Adapt or Fall BehindLinks and Resources:Reside PlatformReside Platform WebsiteJon on LinkedInJ&L Real Estate GroupThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

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