Reside Platform Podcast

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agents weren’t starting from scratch—they were already in motion—but they sensed something could be better. Inside RISE, they found the tools, language, and mindset to start converting more consistently, leading client conversations with clarity and confidence, and operating with greater intention and impact. Aaron shares how his production 6Xed after joining the program, Jessica reflects on stepping off the “real estate rollercoaster” into a more predictable and fulfilling business, and Shaqueal discusses how RISE brought structure to his day and power to his voice. Whether you’re a team leader looking for a proven productivity framework or an agent ready to unlock your next level, this episode offers real insights into how RISE delivers practical skills, renewed motivation, and measurable results.Chapters:00:00:00 - Welcome to the Conversation That Changes Everything00:01:24 - From Guessing to Growth: Meet Aaron00:02:53 - Off the Rollercoaster: Meet Jessica00:05:26 - Finding His Voice: Meet Shaqueal00:08:13 - When “Good Enough” Isn’t Enough00:12:07 - What RISE Really Taught Us00:16:31 - Leading Without the Guesswork00:18:01 - Questions That Actually Convert00:19:24 - Systems That Fuel Real Production00:20:24 - Follow-Up Isn’t a Task—It’s a Skill00:22:42 - Building Confidence You Can Hear00:27:58 - Talk Like a Top Producer00:29:40 - Why RISE Works (And Who It’s For)Links and Resources:Reside PlatformReside Platform WebsiteMie Yamashita on LinkedInJessica Noe on LinkedInShaqueal Frazier FacebookAaron Alan on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agents loyal for the long haul. Get ready to rethink what your ops team is truly capable of — and walk away with small moves you can apply immediately to create momentum and freedom.Chapters:00:00:00 - Feeling the Chaos? Let’s Fix It00:00:19 - Why Ops Is the Real Growth Driver00:00:52 - Meet Mie & Brooke: Growth from the Inside00:01:57 - Recruiting That Doesn’t Drop the Ball00:06:22 - Systems That Make Production Predictable00:10:03 - Retention Isn’t Perks — It’s Ops00:14:45 - Giving Ops the Keys to Scale00:15:18 - The Tiny Tweaks That Transform TeamsLinks and Resources:Reside PlatformReside Platform WebsiteBrooke Riecke on FacebookMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, webinars, job boards and cold calls into a recruiting flywheel, this conversation is a masterclass in building a team that grows on autopilot. If you’re ready to pull your pants up and make recruiting simple and scalable, you’ll want every minute of this episode.Chapters:00:00:00 - Kicking Off with Isacc Guzman00:00:39 - Breaking Down His Team-Building Game Plan00:02:18 - How YouTube Became His Secret Recruiting Weapon00:07:29 - Mindset Shifts & Calls That Actually Convert00:13:55 - Tech, LinkedIn & Multi-Channel Moves That Work00:21:26 - Big Wins Ahead: What’s Next for Isacc’s Team00:23:35 - Where to Connect & Keep LearningLinks and Resources:Isacc on Instagram @IamIsaccGReal Estate CEOs – LPT RealtyReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes from, and leverage AI recruiting bots and the Script Inferno to sharpen your team’s edge. If you want clear, real-world strategies to pick fruit others miss — listen in, get loud, and stay ahead of the competition.Chapters:00:00:00 - Real Estate’s Tree Full of Deals00:00:27 - Kickoff: Inside the Reside Platform00:01:11 - Wenatchee’s Market Pulse: What’s Shifting00:01:32 - Sellers vs. Buyers: Who’s Worth More Now00:01:49 - Why Motivated Buyers Are Gold00:01:58 - Luxury Listings: Crickets or Cash Cows?00:03:17 - Big Plays: Developers & Private Equity Moves00:04:00 - Google Reviews & Winning Online00:04:14 - Smart Loans & Educated Buyers00:06:07 - How Reside Runs: Daily Ops Behind the Scenes00:07:30 - Track It All: Where Deals Really Come From00:08:53 - Building a Thriving Reside Community00:11:17 - Real Leadership & Real Growth00:11:59 - Next-Level Agent Training00:13:33 - Script Inferno: Reps, Mastery, Results00:15:34 - AI Tools & Smarter Recruiting00:16:10 - Nail the ALM Appointment Every Time00:16:39 - ISAs: Your Secret Lead Weapon00:17:08 - Bots, Calls & the Future of Recruiting00:18:33 - Bookkeeping: Unexpected Edge for Teams00:19:16 - Growing One Leader at a Time00:20:28 - Cash Reserves: Sleep Better, Scale Faster00:22:31 - Why Smart Leaders Self-Fund00:24:26 - USPs: Win Sellers & Buyers Fast00:26:07 - Wrapping Up: What’s Next at ResideLinks and Resources:Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first approach to team building, lead generation, and work-life balance—including her “glass balls and rubber balls” time management metaphor. Whether you're a high-performing agent or scaling a real estate team, this episode is packed with actionable insight on mindset, leadership, and operational mastery.Chapters:00:00:00 - Kicking Things Off: Coaching with Intent and Impact00:00:30 - Welcome to the Reside Platform Podcast Experience00:00:37 - Introducing Brienne Green: Building an Empire in Real Estate00:00:59 - From High School Hustle to Real Estate Mastery00:03:33 - Mindset Magic: Daily Habits That Shape Success00:12:16 - How Brienne Sold 210 Homes Solo—and Sparked a Movement00:15:19 - Scaling Up: The Birth and Evolution of a Dream Team00:22:33 - Wins That Matter: Life-Changing Agent Success Stories00:23:11 - Standards That Stick: High Accountability, High Results00:24:41 - Lead Flow Mastery: Training Agents for Real Impact00:27:48 - What It Really Takes to Lead a Top-Producing Team00:37:20 - Glass Balls & Rubber Balls: Mastering Work-Life Rhythms00:42:41 - Looking Ahead: Big Goals, Bold Vision, and Baby #4Links and Resources:Reside PlatformReside Platform WebsiteWebsiteBreann Green on InstagramThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom.If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and actually enjoy the business you’re building—this is the playbook.Chapters:00:00:00 - Unlocking Growth: Why Systems Beat Hustle00:00:29 - Real Estate Reflections: What Scaling Actually Takes00:01:02 - Meet Brooke Riecke: The Spark Behind Smoother Ops00:02:19 - Hiring Smart: Solving for Clarity, Not Chaos00:09:00 - Systems that Save You from Burnout00:16:24 - Process Over Panic: Making Ops Your Power Move00:18:41 - Who Owns This? Why That Matters00:18:53 - SOPs Aren’t Boring—They’re Freedom Blueprints00:19:19 - Training Without Guesswork Starts Here00:19:38 - Getting Granular: Building One Task at a Time00:20:07 - Automate the Chaos (Without Losing the Personal Touch)00:20:42 - Onboarding Done Right: The Video Playbook00:22:05 - Don’t Just Build Systems—Empower People to Use Them00:24:54 - Set Your Team Up to Succeed (Not Just Survive)00:26:36 - Numbers Don’t Lie: Track What Matters00:28:43 - Great Leaders Audit. And Adjust.00:34:26 - One Final Truth: You Can’t Scale What’s BrokenLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInBrooke Riecke on FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently. Packed with actionable frameworks like daily downloads, 30/60/90 onboarding roadmaps, and mindset shifts that actually work, this episode is your tactical guide to scaling a business that’s both high-performing and human.Chapters:00:00:00 - What Success Really Looks Like in Real Estate00:00:19 - Real Estate Is Chaos—Here’s How to Lead Through It00:00:54 - Meet Your Hosts: Lauren & Mie Unfiltered00:01:45 - Why Emotional Regulation Is a Superpower00:02:40 - Want Freedom? Start with Structure00:02:58 - The Lead Problem No One Talks About00:05:50 - How to Build a Team That Actually Performs00:12:35 - The 15-Minute Habit That Changes Everything00:15:37 - Real Leadership = Clarity, Not ControlLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mindset shifts and tactical tools you need to reset the foundation. Learn how to build systems people can rise into, how to align your vision with execution, and why scaling with clarity always beats hustle.Chapters:00:00:00 - How Leaders Sabotage Their Own Admins00:00:36 - Quick Welcome, Big Truths00:00:45 - The Real Power Behind Leader-Admin Synergy00:02:02 - Ownership Starts with Expectations00:03:09 - Speak Clearly or Spiral: Why Clarity Wins00:05:15 - Don’t Hire Cheap—Hire Right00:06:54 - What’s Actually in Their Lane?00:11:18 - The Feedback Loop Most Teams Miss00:19:04 - Tech + Systems = Freedom (If You Let Them)00:25:42 - It Ends Where It Started: YouLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion. Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, Jason shares his mental models, time-efficient sales techniques, and proven webinar frameworks that can elevate a real estate business into an unstoppable revenue machine. This episode dives deep into leveraging psychology, creating scalable impact, and why real-time presentations are the ultimate secret weapon for growth-minded professionals.Chapters:00:00:00 - Selling Live: The Art of Personal Touch00:00:40 - Reside Platform Podcast Kicks Off Strong00:00:59 - Jason Fladlien: Rapper Turned Sales Legend00:02:19 - Meditation Hacks That Built a Sales Empire00:03:31 - From Stage Mic to Sales Mic00:04:30 - Why Webinars Crush Every Other Sales Tool00:14:01 - Real Estate Branding That Actually Sticks00:16:22 - Long-Form Content That Converts Like Crazy00:19:11 - Webinars That Work While You Sleep00:23:05 - Keep Them Watching, Keep Them Buying00:24:00 - The Real Goal Behind Every Conversion00:25:31 - Presentations That Print Profits00:27:20 - Webinar Structure That Sells Every Time00:28:43 - Shift Your Mindset, Shift Your Revenue00:31:53 - How to Keep Any Audience Hooked00:38:21 - Jason’s Magic Moment: The Offer Drop00:41:42 - Final Words: Risks, Rewards, and Real TalkLinks and Resources:Reside PlatformReside Platform WebsiteWebsiteJason on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.Chapters:00:00:00 - Kicking Things Off: Real Talk from Reside00:00:23 - Meet Chris Snow: The $10 Lead Guy00:01:12 - Why Your Leads Aren’t Converting (Yet)00:04:59 - How to Actually Nurture (Without Being Annoying)00:07:40 - The Magic of Value-Based Messaging00:10:18 - Tools We Use to Win at Scale00:12:37 - Recruiting 5 Agents a Month (Every Month)00:16:23 - Coaching Agents That Stick (Not Just Join)00:19:29 - Why We Left eXp for LPT Realty00:22:13 - How to Reach Chris + Final ThoughtsLinks and Resources:Reside PlatformReside Platform WebsiteWebsite: Florida Coastal TeamChristopher T Show on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!