Reside Platform Podcast

Tyler Morton manages nine real estate offices across three states with 200 agents and minimal staff by leveraging AI and automation systems. After being constantly interrupted by agent questions ranging from WiFi passwords to complex broker inquiries, Tyler built Victoria—a custom AI assistant that answers 90% of agent questions automatically and routes the rest to specialized staff members. In this conversation, Tyler shares his hands-on experience building AI tools using no-code platforms, his strategies for systemizing brokerage operations, and practical AI applications including automated onboarding workflows in Go High Level, AI avatars with Hey Gen, and using tools like Comet Browser to automate MLS listings. He also discusses emerging opportunities like ChatGPT search leads, Reddit strategies, and why agents need to become trusted information sources before AI makes property valuation errors obsolete.Chapters:(00:00:00) - Introduction and Tyler's Real Estate Background(00:04:00) - The "Got a Minute?" Problem: Why Tyler Built Victoria AI(00:08:00) - Building Custom AI Solutions with No-Code Tools(00:13:00) - Go High Level: Automating Agent Onboarding(00:16:00) - How Victoria AI Works: Text, Voice, and Knowledge Base(00:22:00) - Micro SaaS Opportunities for Real Estate Brokers(00:25:00) - AI Email Newsletters: 70% Open Rates with Beehive(00:27:00) - Hey Gen AI Avatars and Sora 2: The Future of Content Creation(00:31:00) - The BE Computer Bracelet: AI-Powered Daily Assistant(00:37:00) - ChatGPT Search Leads: The New Future of Real Estate Marketing(00:40:00) - Comet Browser: Automating MLS Listings with AI(00:45:00) - Using Manus AI to Find High-ROI Neighborhoods(00:48:00) - Final Advice: Start Using ChatGPT 20 Minutes DailyLinks and Resources:Tyler Morton on LinkedInReside Platform

 In this episode of the Reside Platform Podcast, Suneet sits down with Kathy Courtney, Northern California's #1 luxury realtor and team leader at LPT Realty. Kathy shares her remarkable journey from running a mega team in the early 2000s to burning out completely, then deciding to start over and build the Courtney Group from scratch. She opens up about the "messy middle" of team building—the challenging phase where most teams fail—revealing that only 25% of new hires make it past six months. Kathy discusses her evolution as a leader, moving from a "general leading from the front" to a coach who leads from beside, focusing on asking questions rather than giving orders. She emphasizes the importance of understanding each team member's personal "why that makes them cry" and helping them discover their own path to success. The conversation covers practical topics including recruiting standards, daily lead generation metrics, the 80/20 rule in real estate, and why personal development is non-negotiable for top performers. Kathy also shares candid insights about working with her daughter Anna, the reality of 12-hour days, and why she almost threw in the towel multiple times before committing to her four-year vision of building a powerhouse team. Chapters:(00:00:00) — Welcome to the Team Building Masterclass(00:00:44) — Meet Kathy Courtney: The Leader Who Built It Twice(00:02:25) — The Burnout That Changed Everything: Kathy's Raw Story(00:05:01) — Starting Over: Building a Team From Scratch in 18 Months(00:07:08) — The Messy Middle: Why 75% of Your Hires Will Fail(00:12:30) — The Non-Negotiable That Separates Top Performers(00:14:14) — What Nobody Tells You About Team Growth(00:16:27) — From Indie Brokerage to Building a Market Center(00:17:40) — The Keller Williams Transition: Lessons Learned(00:18:17) — From General to Guide: The Leadership Shift That Changed Everything(00:20:01) — Finding Your Team's "Why That Makes Them Cry"(00:21:42) — The Exact Standards That Drive Million-Dollar Production(00:23:46) — Mission, Values, and Beliefs: Building Culture That Lasts(00:26:34) — Working With Family: The Anna Courtney Story(00:28:35) — If You're Building a Team, Listen to This First(00:31:40) — Connect With Kathy + Final ThoughtsLinks and Resources:Website: https://www.thecourtneygroup.net/Kathy Courtney on LinkedIn: https://www.linkedin.com/in/kathycourtneyrealtor/Reside Platform: resideplatform.com

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for buyer lead accountability, and his innovative squad leader structure that scales mentorship across his growing team.(00:00:00) Introduction(00:03:00) Lead Generation Strategy: Why Google Ads Over Facebook(00:06:00) The Money Time System: Accountability for Lead Follow-Up(00:10:00) The Squad Leader Framework: Scaling Mentorship(00:12:00) Growing to 600+ Transactions While Maintaining Quality(00:13:00) Hiring Kylie: Finding the Right Sales Manager(00:15:00) Training New Agents: Bootcamp + Reside Platform Integration(00:19:00) Personal Habits and Work-Life Balance with a Young Child(00:21:00) Common Mistakes Team Leaders Make(00:23:00) Advice for Team Leaders: Forecasting Growth and Profitability(00:25:00) Team Leader Split Philosophy: Everyone Pays the SameLinks and Resources:Move Team (MUVE Team)John Rota on FacebookReside Platform

Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her rental property portfolio that started at 18, and why she closed her tanning salon during COVID. This conversation delivers real-world advice for agents at any stage, emphasizing the importance of nurturing relationships over chasing commission checks and building a team culture that feels like family.00:00:00 - Introduction to Courtney Levert00:01:29 - Giving Back: The Humane Society Connection00:02:39 - The Grand Exit: Leaving the Old Brokerage at 8 Months Pregnant00:09:03 - A Day in the Life: Coffee Shop Connections and Community Building00:13:21 - Rental Properties: Starting at 18 and Building a Portfolio00:17:21 - The Biggest "Oh Crap" Moment: The Financial Reality of Team Building00:21:06 - Closing the Tanning Salon and Spa Business00:23:21 - Being a Serial Learner: 9 University and College Degrees00:25:50 - Advice for Realtors: Nurture Relationships, Not Commission Checks00:27:20 - How to Connect with Courtney and Her Coaching ProgramLinks and Resources:Courtney Levert's Website: courtneylevert.caInstagram: @courthallrealtorReside Platform

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. Chapters00:00:00 - Welcome and Intro00:04:46 - Top Recruiting Lever: Indeed Ads00:09:37 - First Recruiting Advice for Coaching Clients00:11:14 - The One Minute Email Tip Strategy00:19:09 - Lead Generation: Zillow Flex as Top Source00:22:56 - YouTube Strategy and Getting Started00:24:00 - YouTube Content Strategy: Hyper-Local and Neighborhood Tours00:28:41 - The Builder Story: Impact of YouTube Presence00:32:57 - Scaling YouTube and Building the Ecosystem00:33:22 - Lead Source Recommendations for Team Leaders00:35:45 - Team Leadership Advice: Not Everyone is YouLinks and ResourceRoss’s YouTube Channel - Life in Spring Hill Florida -Ross Hardy on Instagram - (@rosshardy81) The Hardy Team: https://www.hardyrealtor.com/Reside Platform - https://resideplatform.com/

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty.Chapters:- 00:00:00 - Introduction and welcome- 00:01:27 - Alecia's entry into real estate through late-night infomercials- 00:03:45 - Evolution from solo agent to team leader- 00:09:41 - Balancing family life with building a real estate business- 00:14:59 - Philosophy on building and maintaining a strong team- 00:19:30 - Celebrating 25 years in real estate- 00:19:51 - Lessons learned through market cycles- 00:24:53 - Personal development journey through real estate- 00:32:02 - The impact of Tony Robbins on Alecia's career- 00:34:28 - Advice for aspiring team leaders and agents- 00:36:24 - Contact information for The Scott TeamLinks and Resources:- The Scott Team - https://www.thescottteam.com- Contact Alecia Scott - (301) 252-2177- Long Foster Real Estate - https://www.longandfoster.com- Tony Robbins Programs - https://www.tonyrobbins.com- Reside Platform - https://www.resideplatform.com_________________________Don't forget to subscribe! - - - https://www.youtube.com/channel/UCf_f-dJ7PCE9gZYrDqiTOXQ?sub_confirmation=1Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.

In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems like Follow Up Boss and CTE that create true leverage. You'll discover how this power couple navigates the unique dynamics of running a business together while maintaining a thriving marriage. Whether you're managing a growing team or preparing to scale beyond your personal production, Ross and Sarah deliver the uncomfortable truths and actionable strategies that have allowed them to consistently break records year after year. This conversation is packed with leadership frameworks, culture-building techniques, and proven systems you can implement immediately to scale with intention and purpose. Chapters:00:00:00 Intro and Background00:03:13 Delegation Mastery00:04:13 Leadership Growth00:11:42 Team Structure Blueprint00:13:54 Systems for Scale00:17:30 Culture Building Essentials00:21:10 Aligning Team Goals00:25:42 Freedom-Focused Leadership00:34:33 Partnership Success Keys00:35:35 Final Advice and ContactLinks and Resources:The Hardy Team WebsiteThe Hardy Team on InstagramRoss Hardy – ross@hardyrealtor.comSarah Hardy – sarah@hardyrealtor.com

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embracing personal development and taking 100% responsibility, this conversation is packed with actionable insights for ambitious real estate leaders looking to scale without sacrificing freedom, lifestyle, or authenticityChapters:00:00:00 - Welcome to Reside Platform Podcast00:01:44 - The quick decision to move to Florida00:02:35 - How to manage a remote team transition00:03:33 - Fear of starting over in a new market00:06:14 - Why leaving production isn't a badge of honor00:09:17 - Biggest Mistake: Not sticking to a consistent plan00:11:03 - Using focused "lead meetings" for accountability00:14:34 - Overrated Fad: Relying only on social media00:18:04 - Tip for Culture: Lead by working alongside your agents00:19:15 - Why personal development is everything00:23:15 - Market Challenge: Finding high-intent clients00:26:00 - Take 100% responsibility00:26:48 - How to Connect with ChadLinks and Resources:Reside PlatformReside Platform WebsiteChad WebsiteChad on InstagramChad on Linkedin 

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbed into Zillow’s top 1%, built a thriving culture of accountability, and scaled operations without losing personal freedom. If you’re a team leader or broker-owner looking for actionable strategies to grow without chaos, Sarah’s story is a must-listen.Chapters:00:00:00 – Welcome to Reside Platform Podcast 00:01:52 – Sarah shares her shift from principal to real estate ops.00:02:25 – She outlines her background as teacher, coach, and principal.00:04:52 – A recruiting event pushed her to leave education.00:07:43 – First move in real estate: make the CRM data-driven.00:10:36 – Convincing agents to adopt the CRM by showing impact.00:12:54 – Holding standards with a CRM points system.00:16:37 – Building leaders using school-style mentoring.00:20:15 – YouTube brings in high-quality buyer leads.00:22:22 – Applying education skills to agent training.00:24:50 – Training agents with “I do, we do, you do.”00:26:31 – Hiring for personality and culture fit first.00:31:38 – Supporting agent goals with flexible systems.00:34:47 – A leadership lesson on setting boundaries.00:38:04 – Every agent must use CRM with fidelity.00:39:27 –  How to Connect with SarahLinks and Resources:Reside PlatformReside Platform WebsiteThe Hardy Team WebsiteSarah Hardy Email: sarah@hardyrealtor.comRoss Hardy Email: ross@hardyrealtor.com

In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.Chapters:00:00:15 - Welcome to the Reside Platform Podcast00:00:30 - Meet Mitch00:00:51 - The Untapped Potential of Reddit Marketing00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town00:07:37 - Generating Leads from ChatGPT by Building Online Authority00:09:09 - Defining AEO00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)00:12:08 - Discussing the Role of YouTube in Lead Generation00:14:33 - Exploring Organic Strategies on TikTok and Facebook00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients00:22:15 - Why Facebook is the Top Platform for Generating Revenue00:23:34 - The Power of Facebook's Older, More Financially Established Audience00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs00:28:03 - The Critical Importance of Building a Personal Brand00:28:40 - The High Frequency of Daily Social Media Posting00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach00:31:26 - The Mental Trap of Checking "Vanity Metrics"00:33:53 - Be Authentic and True to Yourself00:34:23 - Where to Find Mitch Barham OnlineLinks and Resources:Reside PlatformReside Platform WebsiteBarham Marketing’s Website Mitch on LinkedIn