Reside Platform Podcast

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform listings into viral videos in minutes, leverage AI tools for consistent posting, and ditch outdated lead magnets in favor of micro-SaaS lead capture systems. If you’re a driven real estate leader looking to scale your business, attract better leads, and reclaim your freedom, this episode delivers the playbook.Chapters:00:00:00 - The New Lead Magnet  00:01:32 - Meet Austin Armstrong 00:02:15 - Follower Breakdown 00:03:51 - Organic vs. Paid Growth 00:08:04 - High-Frequency Posting Strategy 00:09:07 - The "Facebook Thread" Technique 00:12:32 - The Power of Engagement Pods 00:15:27 - Host's Success Story 00:17:26 - Using Links in Comments 00:20:58 - How to Leverage Trolls for Engagement 00:27:11 - The Philosophy of Faceless Video 00:28:16 - Introducing Syllabi 00:32:38 -  AI-Powered Video Marketing for Real Estate Agents00:35:15 - YouTube Posting Frequency 00:38:10 - AI Marketing World Conference 00:40:35 - Where to Find Austin Online Links and Resources:Austin Armstrong WebsiteAI Marketing WorldSuneet’s Affliate LinkSyllaby WebsiteAustin Armstrong on LinkedInAustin Armstrong FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to thrive. Whether you're trying to scale your real estate business, retain top talent, or build a legacy team culture that runs without you, this episode delivers actionable insights from a leader who’s done it all — lean, profitable, and with impact in mind.Chapters:00:00:00 - Kicking Off with Culture That Wins00:00:50 - Welcoming Back the Unstoppable Shonna Ruble00:02:33 - Crafting a Team Culture Agents Never Want to Leave00:05:03 - Accountability That Drives Relentless Performance00:08:35 - Unlocking Team Potential Through Love Languages00:13:59 - Striking the Perfect Balance Between Support and Results00:19:07 - Communication Hacks That Supercharge Morale00:27:17 - Scaling Smart with a Bold Future Vision00:30:14 - Wrapping Up with Ways to ConnectLinks and Resources:Reside PlatformReside Platform WebsiteShonna Key Team WebsiteShonna Ruble on LinkedInEp 24 | No Zillow, No Realtor | How Shonna Ruble Has Built A Mega Team on Pure Teamwork and StrategyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.Chapters:00:00:00 - Super Bowl Ads That Stole the Spotlight00:00:34 - Welcome to the Reside Platform Podcast00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown00:02:56 - CoStar’s Billion-Dollar Buying Spree00:06:40 - Why Homes.com Is Betting Big on Agents00:13:34 - How the Rental Market Could Shift the Game00:17:43 - High-Impact Marketing Moves and Takeaways00:19:14 - Unlocking Exclusive Membership Perks00:19:37 - The Homesnap & Homes.com Power Merge00:20:03 - A Closer Look at the Homes.com Experience00:20:48 - Turning Listings into Lead Magnets00:23:02 - Building Standout Profiles & Local Authority00:24:44 - Winning with SEO and Organic Reach00:27:14 - Staying Ahead with Agent-Focused Trends00:29:23 - Breaking Down Zillow’s Market Playbook00:32:15 - Homes.com’s Blueprint for Quality Leads00:34:29 - Mastering Property Alerts to Stay Top of Mind00:37:08 - Getting Maximum Exposure for Every Listing00:39:23 - Wrap-Up and Your Next Step to WinLinks and Resources:Reside PlatformSuneet Agarwal on LinkedInReside Platform WebsiteNick McLean on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss the real estate market's shifting landscape, with a focus on the importance of adaptability and mindset. Morgan talks about the emotional and financial resilience needed in business, offering expert advice on how to recognize and respond to market changes. Whether you're a real estate team leader, broker, or agent, this episode will help you rethink how you approach the fluctuating world of real estate and business.Chapters:00:00:00 - Kicking Off with the Power of Financial Volatility00:00:33 - Welcome to the Reside Platform Podcast!00:00:37 - Introducing Morgan Housel: Author, Investor, and Money Expert00:01:17 - Dive Deep: Wealth Strategies and Real Estate Insights00:05:15 - The Realities of Navigating Volatility in Business00:07:32 - A Look Back: How Interest Rates Have Shaped the Market00:11:56 - Why Margin of Safety is Your Secret Weapon for Success00:18:34 - Thriving Amid Change: How to Adapt in Today’s Industry00:26:58 - The Fresh Advantage: Why Newcomers are Revolutionizing Financial Advisory00:27:39 - How Deregulation is Shaping the Future of Financial Advisors00:29:19 - The Future of Real Estate: What’s Next for the Industry?00:30:43 - Deregulation Lessons from the Airline Industry: Key Takeaways00:35:46 - Baby Boomers’ Impact on Real Estate Market Shifts00:37:42 - Financial Advisors’ Evolving View on Real Estate Investments00:40:11 - How Convenience is Changing the Game in Real Estate Services00:47:02 - The Power of Writing: How It Drives Business and Marketing Success00:52:06 - Wrapping Up with Powerful Insights and Final ThoughtsLinks and Resources:Reside PlatformReside Platform WebsiteWebsiteMorgan Housel on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agents weren’t starting from scratch—they were already in motion—but they sensed something could be better. Inside RISE, they found the tools, language, and mindset to start converting more consistently, leading client conversations with clarity and confidence, and operating with greater intention and impact. Aaron shares how his production 6Xed after joining the program, Jessica reflects on stepping off the “real estate rollercoaster” into a more predictable and fulfilling business, and Shaqueal discusses how RISE brought structure to his day and power to his voice. Whether you’re a team leader looking for a proven productivity framework or an agent ready to unlock your next level, this episode offers real insights into how RISE delivers practical skills, renewed motivation, and measurable results.Chapters:00:00:00 - Welcome to the Conversation That Changes Everything00:01:24 - From Guessing to Growth: Meet Aaron00:02:53 - Off the Rollercoaster: Meet Jessica00:05:26 - Finding His Voice: Meet Shaqueal00:08:13 - When “Good Enough” Isn’t Enough00:12:07 - What RISE Really Taught Us00:16:31 - Leading Without the Guesswork00:18:01 - Questions That Actually Convert00:19:24 - Systems That Fuel Real Production00:20:24 - Follow-Up Isn’t a Task—It’s a Skill00:22:42 - Building Confidence You Can Hear00:27:58 - Talk Like a Top Producer00:29:40 - Why RISE Works (And Who It’s For)Links and Resources:Reside PlatformReside Platform WebsiteMie Yamashita on LinkedInJessica Noe on LinkedInShaqueal Frazier FacebookAaron Alan on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agents loyal for the long haul. Get ready to rethink what your ops team is truly capable of — and walk away with small moves you can apply immediately to create momentum and freedom.Chapters:00:00:00 - Feeling the Chaos? Let’s Fix It00:00:19 - Why Ops Is the Real Growth Driver00:00:52 - Meet Mie & Brooke: Growth from the Inside00:01:57 - Recruiting That Doesn’t Drop the Ball00:06:22 - Systems That Make Production Predictable00:10:03 - Retention Isn’t Perks — It’s Ops00:14:45 - Giving Ops the Keys to Scale00:15:18 - The Tiny Tweaks That Transform TeamsLinks and Resources:Reside PlatformReside Platform WebsiteBrooke Riecke on FacebookMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, webinars, job boards and cold calls into a recruiting flywheel, this conversation is a masterclass in building a team that grows on autopilot. If you’re ready to pull your pants up and make recruiting simple and scalable, you’ll want every minute of this episode.Chapters:00:00:00 - Kicking Off with Isacc Guzman00:00:39 - Breaking Down His Team-Building Game Plan00:02:18 - How YouTube Became His Secret Recruiting Weapon00:07:29 - Mindset Shifts & Calls That Actually Convert00:13:55 - Tech, LinkedIn & Multi-Channel Moves That Work00:21:26 - Big Wins Ahead: What’s Next for Isacc’s Team00:23:35 - Where to Connect & Keep LearningLinks and Resources:Isacc on Instagram @IamIsaccGReal Estate CEOs – LPT RealtyReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes from, and leverage AI recruiting bots and the Script Inferno to sharpen your team’s edge. If you want clear, real-world strategies to pick fruit others miss — listen in, get loud, and stay ahead of the competition.Chapters:00:00:00 - Real Estate’s Tree Full of Deals00:00:27 - Kickoff: Inside the Reside Platform00:01:11 - Wenatchee’s Market Pulse: What’s Shifting00:01:32 - Sellers vs. Buyers: Who’s Worth More Now00:01:49 - Why Motivated Buyers Are Gold00:01:58 - Luxury Listings: Crickets or Cash Cows?00:03:17 - Big Plays: Developers & Private Equity Moves00:04:00 - Google Reviews & Winning Online00:04:14 - Smart Loans & Educated Buyers00:06:07 - How Reside Runs: Daily Ops Behind the Scenes00:07:30 - Track It All: Where Deals Really Come From00:08:53 - Building a Thriving Reside Community00:11:17 - Real Leadership & Real Growth00:11:59 - Next-Level Agent Training00:13:33 - Script Inferno: Reps, Mastery, Results00:15:34 - AI Tools & Smarter Recruiting00:16:10 - Nail the ALM Appointment Every Time00:16:39 - ISAs: Your Secret Lead Weapon00:17:08 - Bots, Calls & the Future of Recruiting00:18:33 - Bookkeeping: Unexpected Edge for Teams00:19:16 - Growing One Leader at a Time00:20:28 - Cash Reserves: Sleep Better, Scale Faster00:22:31 - Why Smart Leaders Self-Fund00:24:26 - USPs: Win Sellers & Buyers Fast00:26:07 - Wrapping Up: What’s Next at ResideLinks and Resources:Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first approach to team building, lead generation, and work-life balance—including her “glass balls and rubber balls” time management metaphor. Whether you're a high-performing agent or scaling a real estate team, this episode is packed with actionable insight on mindset, leadership, and operational mastery.Chapters:00:00:00 - Kicking Things Off: Coaching with Intent and Impact00:00:30 - Welcome to the Reside Platform Podcast Experience00:00:37 - Introducing Brienne Green: Building an Empire in Real Estate00:00:59 - From High School Hustle to Real Estate Mastery00:03:33 - Mindset Magic: Daily Habits That Shape Success00:12:16 - How Brienne Sold 210 Homes Solo—and Sparked a Movement00:15:19 - Scaling Up: The Birth and Evolution of a Dream Team00:22:33 - Wins That Matter: Life-Changing Agent Success Stories00:23:11 - Standards That Stick: High Accountability, High Results00:24:41 - Lead Flow Mastery: Training Agents for Real Impact00:27:48 - What It Really Takes to Lead a Top-Producing Team00:37:20 - Glass Balls & Rubber Balls: Mastering Work-Life Rhythms00:42:41 - Looking Ahead: Big Goals, Bold Vision, and Baby #4Links and Resources:Reside PlatformReside Platform WebsiteWebsiteBreann Green on InstagramThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom.If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and actually enjoy the business you’re building—this is the playbook.Chapters:00:00:00 - Unlocking Growth: Why Systems Beat Hustle00:00:29 - Real Estate Reflections: What Scaling Actually Takes00:01:02 - Meet Brooke Riecke: The Spark Behind Smoother Ops00:02:19 - Hiring Smart: Solving for Clarity, Not Chaos00:09:00 - Systems that Save You from Burnout00:16:24 - Process Over Panic: Making Ops Your Power Move00:18:41 - Who Owns This? Why That Matters00:18:53 - SOPs Aren’t Boring—They’re Freedom Blueprints00:19:19 - Training Without Guesswork Starts Here00:19:38 - Getting Granular: Building One Task at a Time00:20:07 - Automate the Chaos (Without Losing the Personal Touch)00:20:42 - Onboarding Done Right: The Video Playbook00:22:05 - Don’t Just Build Systems—Empower People to Use Them00:24:54 - Set Your Team Up to Succeed (Not Just Survive)00:26:36 - Numbers Don’t Lie: Track What Matters00:28:43 - Great Leaders Audit. And Adjust.00:34:26 - One Final Truth: You Can’t Scale What’s BrokenLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInBrooke Riecke on FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!