

Culture Over Everything: The Secrets Behind Shonna Ruble’s #1 Team in Montana
Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to thrive. Whether you're trying to scale your real estate business, retain top talent, or build a legacy team culture that runs without you, this episode delivers actionable insights from a leader who’s done it all — lean, profitable, and with impact in mind.
Chapters:
- 00:00:00 - Kicking Off with Culture That Wins
- 00:00:50 - Welcoming Back the Unstoppable Shonna Ruble
- 00:02:33 - Crafting a Team Culture Agents Never Want to Leave
- 00:05:03 - Accountability That Drives Relentless Performance
- 00:08:35 - Unlocking Team Potential Through Love Languages
- 00:13:59 - Striking the Perfect Balance Between Support and Results
- 00:19:07 - Communication Hacks That Supercharge Morale
- 00:27:17 - Scaling Smart with a Bold Future Vision
- 00:30:14 - Wrapping Up with Ways to Connect
Links and Resources:
- Reside Platform
- Reside Platform Website
- Shonna Key Team Website
- Shonna Ruble on LinkedIn
- Ep 24 | No Zillow, No Realtor | How Shonna Ruble Has Built A Mega Team on Pure Teamwork and Strategy
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!