The Exact 3-Part System We Use to Scale Real Estate Teams Fast with Brooke Riecke

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.

They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom.

If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and actually enjoy the business you’re building—this is the playbook.

Chapters:

• 00:00:00 - Unlocking Growth: Why Systems Beat Hustle
• 00:00:29 - Real Estate Reflections: What Scaling Actually Takes
• 00:01:02 - Meet Brooke Riecke: The Spark Behind Smoother Ops
• 00:02:19 - Hiring Smart: Solving for Clarity, Not Chaos
• 00:09:00 - Systems that Save You from Burnout
• 00:16:24 - Process Over Panic: Making Ops Your Power Move
• 00:18:41 - Who Owns This? Why That Matters
• 00:18:53 - SOPs Aren’t Boring—They’re Freedom Blueprints
• 00:19:19 - Training Without Guesswork Starts Here
• 00:19:38 - Getting Granular: Building One Task at a Time
• 00:20:07 - Automate the Chaos (Without Losing the Personal Touch)
• 00:20:42 - Onboarding Done Right: The Video Playbook
• 00:22:05 - Don’t Just Build Systems—Empower People to Use Them
• 00:24:54 - Set Your Team Up to Succeed (Not Just Survive)
• 00:26:36 - Numbers Don’t Lie: Track What Matters
• 00:28:43 - Great Leaders Audit. And Adjust.
• 00:34:26 - One Final Truth: You Can’t Scale What’s Broken

Links and Resources:

• Reside Platform
• Reside Platform Website
• Lauren Holland on LinkedIn
• Brooke Riecke on Facebook

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!