Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, webinars, job boards and cold calls into a recruiting flywheel, this conversation is a masterclass in building a team that grows on autopilot. If you’re ready to pull your pants up and make recruiting simple and scalable, you’ll want every minute of this episode.

Chapters:

00:00:00 - Kicking Off with Isacc Guzman
00:00:39 - Breaking Down His Team-Building Game Plan
00:02:18 - How YouTube Became His Secret Recruiting Weapon
00:07:29 - Mindset Shifts & Calls That Actually Convert
00:13:55 - Tech, LinkedIn & Multi-Channel Moves That Work
00:21:26 - Big Wins Ahead: What’s Next for Isacc’s Team
00:23:35 - Where to Connect & Keep Learning

Links and Resources:

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Build a Recruiting System Agents Won’t Leave with Isacc Guzman