Make Your Ops Team the Driver of Recruiting & Profit with Brooke Riecke

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agents loyal for the long haul. Get ready to rethink what your ops team is truly capable of — and walk away with small moves you can apply immediately to create momentum and freedom.

Chapters:

• 00:00:00 - Feeling the Chaos? Let’s Fix It
• 00:00:19 - Why Ops Is the Real Growth Driver
• 00:00:52 - Meet Mie & Brooke: Growth from the Inside
• 00:01:57 - Recruiting That Doesn’t Drop the Ball
• 00:06:22 - Systems That Make Production Predictable
• 00:10:03 - Retention Isn’t Perks — It’s Ops
• 00:14:45 - Giving Ops the Keys to Scale
• 00:15:18 - The Tiny Tweaks That Transform Teams

Links and Resources:

• Reside Platform
• Reside Platform Website
• Brooke Riecke on Facebook
• Mie Yamashita on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!