Homes.com vs. Zillow: What the $1B Portal War Means for Agents

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.

Chapters:

• 00:00:00 - Super Bowl Ads That Stole the Spotlight
• 00:00:34 - Welcome to the Reside Platform Podcast
• 00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown
• 00:02:56 - CoStar’s Billion-Dollar Buying Spree
• 00:06:40 - Why Homes.com Is Betting Big on Agents
• 00:13:34 - How the Rental Market Could Shift the Game
• 00:17:43 - High-Impact Marketing Moves and Takeaways
• 00:19:14 - Unlocking Exclusive Membership Perks
• 00:19:37 - The Homesnap & Homes.com Power Merge
• 00:20:03 - A Closer Look at the Homes.com Experience
• 00:20:48 - Turning Listings into Lead Magnets
• 00:23:02 - Building Standout Profiles & Local Authority
• 00:24:44 - Winning with SEO and Organic Reach
• 00:27:14 - Staying Ahead with Agent-Focused Trends
• 00:29:23 - Breaking Down Zillow’s Market Playbook
• 00:32:15 - Homes.com’s Blueprint for Quality Leads
• 00:34:29 - Mastering Property Alerts to Stay Top of Mind
• 00:37:08 - Getting Maximum Exposure for Every Listing
• 00:39:23 - Wrap-Up and Your Next Step to Win

Links and Resources:

• Reside Platform
• Suneet Agarwal on LinkedIn
• Reside Platform Website
• Nick McLean on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!