Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity.

If you want to gain listings, dominate your neighborhood, and build brand trust from the curb—this episode is a must.

Chapters:

00:00:00 - Why Branding Is More Than a Logo
00:00:45 - Kickoff: Welcome to Reside Platform
00:01:08 - Meet Monte Pratt: The Sign Whisperer
00:02:33 - How Great Signs Sell Homes
00:03:54 - The Story Behind Jack Pratt Signs
00:06:46 - From Painted Boards to Power Brands
00:08:33 - Agent vs. Brokerage Branding Showdown
00:21:10 - Tech That’s Transforming Yard Signs
00:26:32 - What Today’s Buyers Really Respond To
00:28:16 - Premium Signs for Premium Listings
00:31:27 - What Clients Notice Before You Speak
00:33:43 - Monte’s Formula for Real Estate Domination
00:37:05 - QR Codes: Magic or Misfire?
00:48:26 - Connecting Signs to Your CRM Funnel
00:49:48 - Final Wisdom + How to Reach Monte

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

The Sign That Sells: How Top Agents Use Branding to Win Listings with Monte Pratt