Reside Platform Podcast

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.Chapters:00:00:00 - Kicking Things Off: Real Talk from Reside00:00:23 - Meet Chris Snow: The $10 Lead Guy00:01:12 - Why Your Leads Aren’t Converting (Yet)00:04:59 - How to Actually Nurture (Without Being Annoying)00:07:40 - The Magic of Value-Based Messaging00:10:18 - Tools We Use to Win at Scale00:12:37 - Recruiting 5 Agents a Month (Every Month)00:16:23 - Coaching Agents That Stick (Not Just Join)00:19:29 - Why We Left eXp for LPT Realty00:22:13 - How to Reach Chris + Final ThoughtsLinks and Resources:Reside PlatformReside Platform WebsiteWebsite: Florida Coastal TeamChristopher T Show on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity.If you want to gain listings, dominate your neighborhood, and build brand trust from the curb—this episode is a must.Chapters:00:00:00 - Why Branding Is More Than a Logo00:00:45 - Kickoff: Welcome to Reside Platform00:01:08 - Meet Monte Pratt: The Sign Whisperer00:02:33 - How Great Signs Sell Homes00:03:54 - The Story Behind Jack Pratt Signs00:06:46 - From Painted Boards to Power Brands00:08:33 - Agent vs. Brokerage Branding Showdown00:21:10 - Tech That’s Transforming Yard Signs00:26:32 - What Today’s Buyers Really Respond To00:28:16 - Premium Signs for Premium Listings00:31:27 - What Clients Notice Before You Speak00:33:43 - Monte’s Formula for Real Estate Domination00:37:05 - QR Codes: Magic or Misfire?00:48:26 - Connecting Signs to Your CRM Funnel00:49:48 - Final Wisdom + How to Reach MonteLinks and Resources:Reside PlatformReside Platform WebsiteJack Pratt Signs WebsiteMonte on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They dive deep into the three pillars of scaling profitably—people, process, and productivity—and share tactical frameworks that top teams use to streamline backend systems, boost culture, and unlock exponential growth.Whether you're battling disorganized CRMs, struggling with team accountability, or seeking better communication rhythms, Lauren and Mie offer field-tested strategies that resonate with results-driven real estate entrepreneurs. This is a must-listen for any brokerage owner or team leader ready to operationalize success.Chapters:00:00:00 - Why Google Reviews Could Be Your Most Underrated Growth Lever00:00:34 - Meet the Masters of Real Estate Ops: Mie & Lauren00:01:21 - The Truth Bomb: It’s Not a Lead Problem—It’s Conversion00:02:17 - How Daily Audits Reveal the Gaps in Your Business00:02:40 - If They’re Not in the CRM… Are They Even Working?00:06:13 - Your System Is Talking—Are You Listening?00:09:54 - Lead Distribution Secrets That Separate Top Teams00:12:13 - Standards Aren’t Optional: Holding the Line on Metrics00:15:24 - Accountability Without Micromanagement: The Ops Sweet Spot00:15:55 - What Your Call Data Says About Your Team’s Future00:18:21 - Practicing Scripts Isn’t Just Smart—It’s Profitable00:21:26 - Conversions Happen in the Follow-Up (Here’s How)00:27:09 - When the Market Shifts, Do Your Systems Hold Up?00:28:56 - Final Word: Leadership, Accountability, and Scaling FreedomLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet Agarwal sits down with Dan Gandee, Co-Founder of Oregon Property Guide and The Operative Group, to unpack how Dan transitioned from Silicon Valley’s construction boom to building one of the fastest-scaling real estate teams in Oregon. Dan reveals his unconventional journey, his squad-based team structure, and how he uses SEO, YouTube, and micro-niches to create a predictable pipeline of high-value clients. Listeners will walk away with practical strategies to structure teams around passion niches, create sustainable lead generation systems, and leverage digital marketing to scale their businesses — without sacrificing personal freedom or client service excellence.Chapters:00:00:00 - Kicking Off: Meet the Minds Behind the Movement00:01:09 - Welcome to the Reside Platform Podcast Experience00:02:10 - Dan Gandee’s Unexpected Leap Into Real Estate00:04:57 - How to Assemble a Real Estate Team That Wins Big00:10:00 - Unlocking the Power of Working with Investors00:14:33 - Crafting a Team Culture That Drives Success00:17:11 - Lead Generation and Marketing Tactics That Actually Work00:25:17 - Mastering Lead Conversion and Database Domination00:29:19 - Wrapping Up: Final Insights and Ways to ConnectLinks and Resources:Reside PlatformReside Platform WebsiteDan Gandee on LinkedInThe Operative Group WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, service, and referral-based growth. From her game-changing “100 Heroes Project” to her obsession with quality standards and niche branding, Karen reveals how real estate pros can stand out by going all-in on their identity, mission, and systems. Expect tactical advice, systems for referral success, lessons in team structure, and a candid look at how she’s reclaiming her time to scale with intention.Chapters:00:00:00 - Marketing vs. Branding: The Mic-Drop Distinction Most Agents Miss00:00:26 - Meet Karen Hall: The Real Estate Maverick Behind Foxtrot Company00:01:07 - From Rookie to Rainmaker: Karen’s Unexpected Real Estate Origin Story00:01:38 - Serving Those Who Serve: Why Karen Doubled Down on Military Clients00:03:05 - How to Dominate with VA Loans (Even When Others Say You Can’t)00:03:53 - Scared to Niche Down? Here’s Why That’s Killing Your Growth00:05:03 - Ditch the Roof Logos: The Real Secret to Brand That Sticks00:08:44 - The 100 Heroes Project: When Giving Back Becomes a Business Superpower00:13:04 - Referral Machines: How to Build a VIP Program That Feeds Itself00:16:24 - Scaling Smarter: How AI and Postcards Still Pack a Punch00:17:41 - Taking the Stage: Karen’s Bold Message to the Industry00:20:42 - Masterclasses, Books, and Balance: Can You Really Do It All?00:23:06 - Leading Like a Commander: Inside Karen’s Army-Inspired Team Structure00:25:24 - Where to Find Karen (and Why You’ll Want to Connect Now)Links and Resources:Reside PlatformReside Platform WebsiteKaren on LinkedInWebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet dives deep with Michael Gillies, team leader of Gillies Team Real Estate. Michael shares how he evolved from grinding 160 days straight to building a scalable, tech-empowered business that prioritizes both performance and personal freedom. Learn how Michael recruits 1,000+ agents using a twice-weekly Zoom strategy, the tools he swears by (Sisu and Follow-Up Boss), and his real talk on leadership, burnout, and building a team culture that lasts. Whether you're stuck at five agents or looking to double production, Michael’s insights on team growth, automation, and legacy-building will fuel your next level.Chapters:00:00:00 – A Brutally Honest Start: 160 Days Without a Break00:00:27 – Kicking Off the Reside Platform with Fire00:00:42 – Meet Michael Gillies: Scaling Teams, Leading Legacies00:00:56 – The Zoom Strategy Fueling Explosive Agent Recruitment00:01:42 – Free Licenses, Real Talk & Winning with Indeed Ads00:07:33 – From Parents’ Business to Powerhouse Team Leader00:15:07 – The Tech Stack That’s Changing the Game00:17:54 – Why Standing Still Isn’t an Option: Recruit or Fall Behind00:20:55 – The Raw Truth About Burnout, Family & Real Estate Life00:22:52 – Wrap-Up: How to Connect with Michael & Keep GrowingLinks and Resources:Reside PlatformReside Platform WebsiteMichael on LinkedInWebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Andrea Crouch, co-founder of The Crouch Group, shares her inspiring journey from stay-at-home mom to real estate powerhouse. She discusses how the 2008 market crash shaped her focus on relationship-based business without relying on paid ads. Andrea emphasizes the importance of authenticity, team culture, and intentional growth strategies. Listeners gain insights into building a strong team through organic networking and effective communication, making this a treasure trove for aspiring real estate leaders.

Suneet sits down with master sales trainer and NLP expert Joel Rico to unpack the true art of real estate communication. Drawing from his engineering roots and a deep background in neurolinguistic programming, Joel shares powerful frameworks and real-life strategies to overcome objections, build instant rapport, and elevate your closing rate—without feeling pushy or salesy. Whether you're negotiating price reductions, handling skeptical clients, or leading high-performing teams, this episode offers tactical insight and mindset shifts to help you scale your business and reclaim your time. Expect real talk, powerful analogies, and a peek into how language truly drives results in real estate.Chapters:00:00:00 - Why Great Communicators Win in Real Estate00:00:32 - Meet Joel Rico: A Powerhouse Guest Joins the Show00:01:26 - From Engineering to Empire Building: Joel’s Unexpected Path00:05:39 - NLP Demystified: The Secret Sauce Behind Influence00:08:29 - Real Rapport: How to Instantly Connect with Any Client00:18:09 - Unlocking Minds: The Magic of Leading Clients to “Aha!” Moments00:20:43 - Think Like a Buyer, Speak Like a Seller: Bridging the Gap00:22:11 - Rapport 2.0: Subtle Shifts That Create Massive Trust00:26:08 - Conversations That Convert: Why Words Matter More Than Ever00:27:53 - Agreement Language: Win the Deal Without the Debate00:31:44 - Real Results: Why Joel’s Students Call This “The Best Training Ever”00:32:33 - Objection Handling Framework: The 5-Step Script That Works Every Time00:37:44 - A Final Word: Tools, Takeaways, and What’s NextLinks and Resources:Reside PlatformReside Platform WebsiteJoel Rico - WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Maui real estate icon Dano Sayles, the founder and CEO of The Sayles Team. With over 41 years in the business and a luxury portfolio that includes billionaire enclaves in Makena, Dano shares how he built—and rebuilt—a thriving real estate business that aligns with his values of personal freedom, wellness, and global adventure. From representing artisan-crafted estates to mentoring the next generation, Dano reveals how he reignited his passion, scaled into the ultra-luxury segment, and how the Reside community played a pivotal role in his resurgence. If you're a growth-minded team leader or broker looking for sustainability, lifestyle balance, and next-level results—this is the episode you don't want to miss.Chapters:00:00:00 – Welcome to the Island Vibe: Suneet kicks things off00:00:23 – Meet Dano Sayles: Maui’s Luxury Real Estate Leader00:00:54 – How a California Kid Built a Real Estate Empire in Paradise00:02:11 – From Burnout to Breakthrough: Rekindling Passion After 40 Years00:03:26 – Selling Paradise: Inside Maui’s Ultra-Luxury Market00:05:24 – Leading the Sayles Team: Family, Focus, and High Performance00:07:50 – Letting Go to Level Up: Why Delegation Fuels Growth00:08:21 – Unleashing Potential: Dano’s Life-Changing Tony Robbins Experience00:13:56 – Centered and Grateful: Meditation, Mindset, and Morning Rituals00:15:31 – Marketing with Aloha: Leveraging Tech to Elevate Brand Presence00:19:41 – Dano’s Wisdom Drop: Advice for Agents and Vision for What’s Next00:22:16 – Closing Words: Connect with Dano and Keep the Fire LitLinks and Resources:Reside PlatformReside Platform WebsiteDano on LinkedInMaui Real EstateThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Real estate professionals spend countless hours and dollars generating leads, but why do so few convert? In this episode, Steve Gerten, CEO of Agent Legend, breaks down how lead intelligence is revolutionizing the industry by helping brokers, agents, and mortgage pros identify and prioritize the right leads. Discover how AI-driven predictive analytics and third-party data integration can drastically improve conversion rates while cutting operational costs. Learn how to maximize your CRM, eliminate wasted outreach, and create a system that delivers sustainable, scalable business growth. If you're tired of low conversion rates and want a smarter approach to lead follow-up, this episode is a must-listen.Chapters:00:00:00 - Why Your Leads Aren’t Converting00:00:41 - Meet the Expert Behind High-Conversion Strategies00:01:34 - Lead Intelligence: The Key to Smarter Sales00:04:22 - How to Stop Guessing and Start Closing Deals00:06:01 - Maximize Sales Without Wasting Time on the Wrong Leads00:08:00 - Unlocking the Power of Big Data in Real Estate00:15:06 - Custom AI Models That Predict Your Next Deal00:16:53 - Why Context Matters When Analyzing Lead Data00:17:18 - Lead Scoring Done Right: Focus on Buyers Who Are Ready00:18:03 - The Secret Weapon: Third-Party Data That Gives You an Edge00:18:51 - How to Make Your Sales Team 10x More Effective00:20:40 - The Human Factor: Using Emotional Intelligence to Win Deals00:20:58 - Expansion Playbook: M&A and Ideal Customer Targeting00:21:25 - Your CRM is Gold—Here’s How to Use It Better00:28:48 - What’s Next? The Future of Lead Generation00:32:01 - Final Takeaways to Implement TodayLinks and Resources:Reside PlatformReside Platform WebsiteSteve Gerten on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!