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Reside Platform Podcast

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Aug 22, 2024 • 44min

E 71 | Mortgage, Insurance, and More: Expanding Your Real Estate Empire with Koby Sway

Koby Sway, General Manager of The Briley Team and owner of several real estate-related businesses, dives deep into the strategies that have propelled his team to the top in Nebraska. Koby shares how he successfully expanded into mortgage, insurance, and title services, creating a seamless experience for clients and generating significant revenue growth. He discusses the importance of building a strong, synergistic team and leveraging strategic partnerships to scale operations effectively. The conversation also touches on the challenges of managing multiple businesses and the critical role of hiring the right people to lead each segment.Chapters:0:00:00 - Introduction to the Reside Platform Podcast00:01:16 - Koby Sway: Driving Success Across Multiple Real Estate Ventures00:03:09 - Transitioning from Corporate America to Leading in Real Estate00:04:22 - Scaling a Real Estate Team to $300M in Sales00:05:07 - The Role of Operations and Accountability in Business Growth00:09:09 - Effective Lead Generation Strategies for Real Estate00:15:39 - Expanding into the Mortgage Business: Key Insights00:20:41 - Creating Synergy Between Real Estate and Mortgage Services00:21:01 - Strategies for Maximizing Capture Rates in Real Estate00:23:04 - Why In-House Mortgage Loan Officers are Crucial for Growth00:25:29 - The Future of Mortgage and Its Impact on Real Estate00:27:50 - Navigating the Challenges of the Insurance Business00:32:38 - Title and Escrow: Integrating Essential Services00:35:54 - Best Practices for Managing Multiple Real Estate Businesses00:39:24 - Essential Advice for Real Estate Team Leaders and Entrepreneurs00:42:31 - Wrap-Up: Key Takeaways and Final ThoughtsLinks and Resources:Koby Sway on LinkedInThe Briley TeamSuneet Agarwal on LinkedInReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Aug 14, 2024 • 44min

E 70 | Cultivating Your Real Estate Brand Through Strategic Social Media | with Rachel Miller

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside Platform Podcast, host Suneet Agarwal is joined by the incredible Rachel Miller, a true expert in organic traffic and social media marketing. Known as the "organic traffic queen," Rachel shares her journey from humble beginnings to becoming a highly respected figure in digital marketing, with a focus on how real estate professionals can harness the power of free social media to build their brand, grow their audience, and boost their sales.Rachel dives into actionable strategies for realtors, emphasizing the importance of becoming a community presence and how to effectively "farm" neighborhoods using social media. She shares innovative tactics, such as leveraging local Facebook groups, becoming the go-to source for neighborhood news, and using engaging, community-centered content to build trust and authority. From practical examples like showcasing local issues to creative ideas for engaging posts, Rachel provides a blueprint for dominating your local market.Whether you're a seasoned agent or just starting, this episode is packed with invaluable insights and tips to help you elevate your real estate game and make a lasting impact in your community._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:31 Rachel’s Background05:14 Find an Underserved Neighborhood10:14 Two Ways to Leverage Social Media21:20 Earning the Right To Pitch to Them30:00 What To Post on Social Media36:37 How To Get the Leads Contact Info41:25 Can You Recycle Posts?_______________________Show Notes:Find out more about and get in touch with Rachel atwww.rachelmiller.comwww.pagewheel.com
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Aug 7, 2024 • 41min

Ep 69 | Adapting to Change: Preparing Your Team For The NAR Settlement

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside Platform Podcast, host Suneet Agarwal talks with Nick McLean, fellow co-founder of Reside Platform, about the big changes coming to the real estate world because of the NAR settlement. Suneet and Nick share important tips on how team leaders can get ready for these changes and help their teams handle the new rules.They start by explaining how the NAR settlement will affect team leaders and why it’s important to understand the new forms. Suneet and Nick advise that team leaders need to be the main source of information for their teams, showing strong leadership.The pair talks about practicing conversations with agents to prepare them for real-life situations to feel more confident when answering client questions about the NAR forms. Furthermore, they dive deep into the importance of updating onboarding processes and having regular training sessions. Suneet and Nick suggest a few methods to keep your team motivated and following the rules, and the consequences of not following the new NAR rules. They reccomend tools to help keep track of agreements and stay organized, to ensure nothing gets missed and that your team is staying compliant.Finally, Suneet and Nick highlight the importance of strong leadership and being professional. They share practical tips on how team leaders can stay prepared and handle any challenges that come up.Don't miss this episode filled with useful advice to help your team stay ahead in the changing real estate world.Like, share, and subscribe for more valuable content from the Reside Platform Podcast._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:23 Be Informed & 100% Adoption08:30 Leverage an Outside Source12:40 The Changes YOU Need To Implement21:40 Training Schedule & CRM Changes30:03 Staying Compliant36:10 Recap  _______________________Show Notes:Learn More about Reside Platform at  www.resideplatform.comGet Nick’s Book, Million Dollar Agent: https://www.amazon.com/Million-Dollar-Agent-Proven-Playbook/dp/B0C9FXJ8K9/ref=sr_1_2?crid=1BHTLNRBOZ67&dib=eyJ2IjoiMSJ9.fCn-7Xewk3tFyOXhEJu4BaNUcm8WqeqY42NlZfpUhk9Voin4iOtCAOtCbO0Tg3luRA9xiMVUi44Sv43Y4EjlvC507Z2nyYsuw3JR67vnVV_dY7N8g60U0q94lbWVkAFF7KWZ9tPdtFp39jXlxom6YalufskZD3R9Af_tIZ6974l2WXm-2x7_yk77qLOdWoBkOR3M-juIIkzsgjlZ3Q9q-fVr5TzM8ITXMIl2nMXDfR8.R6NUO2LfoaWxSbHAEPPeRK0xoXE8WP43ez6taworLtc&dib_tag=se&keywords=nick+mclean&qid=1723048967&sprefix=nick+mclean%2Caps%2C254&sr=8-2Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac
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Jul 25, 2024 • 30min

E 68 | How To Find the Gaps In Your Operations | with Lauren Rathgeb

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside PLatform POdcast host Suneet Agrawal sits down with Lauren Rathgeb, Reside’s Client Success Manager at Reside. Suneet and Lauren dive into ways to improve real estate businesses by fixing common issues and refining their processes.They start by discussing the importance of keeping things simple. Suneet and Lauren advise to keep your business simple. Instead, they recommend sticking to basic principles like consistently communicating with clients and regularly reviewing your CRM processes to ensure everything is running smoothly.They also talk about the need to take action and ensure you’re getting the results you expect from your CRM and other business processes. They highlight the importance of good internal communication and task management. Using tools like Slack or Monday.com can help keep all your information in one place and prevent duplication of efforts.The conversation then shifts to agent and client retention. Suneet and Lauren explain that onboarding agents effectively and keeping clients happy is crucial for long-term success. They suggest focusing on key milestones within the first hour, day, third day, and seventh day to build trust and maintain strong relationships.They offer practical advice on setting clear standards for lead generation, managing your database, and scheduling appointments. Regular audits and smart use of technology can help streamline your operations and boost performance.Overall, this episode is packed with useful tips on simplifying processes, improving communication, and concentrating on essential tasks to help drive success in the real estate industry._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:28 Identifying Business Holes02:39 Importance of CRM & Basic Practices08:40 Communication & Task Management17:48 Agent Onboarding & Client Retention21:59 Lauren’s Advice_______________________Show Notes:Follow LaurenFacebook: https://www.facebook.com/lauren.rathgebInstagram: https://www.instagram.com/lorathgeb/Follow SuneetInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac
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Jul 18, 2024 • 54min

E 67 | Strategies For Real Estate Growth | Suneet Agarwal's Discussion with Real Estate TeamOS

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, the Reside Platform Podcast shares a recent episode of Follow Up Boss’ Real Estate Team OS podcast, that our host Suneet Agarwal was a guest on. Suneet sat down with Real Estate Team OS’ host Ethan Beute to share a wealth of knowledge on building successful real estate teams.Suneet begins by discussing why leadership is crucial in transforming good teams into great ones. He delves into how influential figures like Tristan Ahumada, Jon Cheplak, Lab Coat Agents, and the Keller Williams community played a significant role in his journey to the top.Listeners will learn the philosophy that "Recruiting solves all problems," covering agents, managers, and admins, and the importance of compartmentalizing the business. Suneet addresses the current top challenges faced by agents and team leaders and explains why the real estate team model is more effective than the traditional brokerage model.The episode includes practical advice on ad spend adjustments in tough markets and simplifying recruiting conversations. Suneet shares insights on scaling and upgrading ISA teams, the benefits of an early ISA-to-agent handoff, and why joining a team is the best option for most agents today.With a focus on leadership, recruiting, and team dynamics, this episode is packed with motivational insights and actionable strategies, making it a must-listen for anyone in the real estate industry aiming to elevate their game._________________________ Don't forget to subscribe! - - -   @reside_platform ________________________ VIDEO CONTENTS: 00:00 Introduction02:00 Leadership and team success04:48 Journey into real estate07:54 Influential mentors12:48 Recruiting philosophy20:32 Current challenges24:26 Team model vs. brokerage model29:50 Ad spend and recruiting40:06 Scaling ISA teams49:33 Suneet's insights _______________________Show Notes:Follow and Watch More from Real Estate Team OSWebsite: https://realestateteamos.comYouTube channel:  @RealEstateTeamOS  Other links to the show: https://linktr.ee/realestateteamosLearn More about Follow Up Boss: https://followupboss.comWatch our other Founders episodes on Real Estate TeamOS Nick McLean’s episode: https://www.youtube.com/watch?v=aIM_9fPyiSoJon Cheplak’s episode: https://www.youtube.com/watch?v=bx1w_frxeP8Preston Guyton’s episode: https://www.youtube.com/watch?v=tkMTIxi5FRw
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Jul 10, 2024 • 44min

E 66 | Mastering Productivity In Real Estate | with Mie Yamashita

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside Platform Podcast, host Suneet Agarwal talks with Mie Yamashita, a top production coach and trainer. Mie has been helping real estate agents and team owners improve their productivity and quality of life for over five years.Mie starts by explaining her ideas about high standards versus extreme standards, promoting a balanced approach to help agents reach their full potential. She talks about the importance of self-awareness and having the right mindset to overcome challenges. Listeners will learn how understanding and managing their thoughts can lead to big improvements in productivity.The discussion includes practical tips for real estate agents, such as the need for consistent lead generation and follow-up processes, and keeping a positive mindset. Mie and Suneet explore how understanding how the brain works can boost performance and success.Mie shares her experiences with new agents, pointing out common challenges and effective solutions. The episode ends with practical advice for agents who want to increase their productivity, like setting realistic goals, creating routines, and always striving for personal growth.This episode is full of motivational insights and practical tips, making it perfect for anyone in real estate who wants to get better at their job._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction00:47 Mie’s Background02:31 Challenges in Real Estate and Early Success03:38 Importance of Mindset & Addressing Negative Narratives10:39 Practical Strategies for Success23:06 Coaching Wins & Success Stories32:31 Final Thoughts & Advice for Agents _______________________Show Notes:Follow Suneet AgarwalInstagram: https://www.instagram.com/suneet_agarwal916/?hl=en Facebook: https://www.facebook.com/sagarwalsacFollow Mie YamashitaInstagram: https://www.instagram.com/totesmagotesjoban/Facebook: https://www.facebook.com/totesmagotesjoban
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Jul 3, 2024 • 56min

E 65 | What's Working in Recruiting Today | PART 2

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode, Reside Platform co-founders and co-hosts of the Reside Platform Podcast; host Suneet Agarwal and Nick McLean, sit down to reveal the second half of “What’s Working in Recruiting Today’. Nic and Suneet have been instrumental in shaping the success of many real estate professionals, and share their journies and invaluable recruiting strategies.Nick begins by reflecting on the early days of the podcast and their incredible milestone of reaching 10,000 downloads. He discusses his extensive experience in recruiting, having grown his team to over 150 agents. Nick emphasizes the importance of industry events, not just for learning but for networking and building a strong reputation.Listeners will gain insights into Nick and Suneet’'s recruiting strategies, including the benefits of incentive programs and scholarship opportunities. They also covers the power of hosting local events and the impact they have on team growth. Nick explains how to effectively use online job ads, LinkedIn, and Google ads to attract top talent and why direct outreach through calls and texts is crucial.Nick and Suneet then delve into the specifics of using platforms like SmartSetter for setting appointments and how these tools can help streamline the recruiting process. They share their own experiences with incentive programs, detailing how they motivate team members and attract new agents.For real estate professionals looking to enhance their recruiting efforts, Nick & Suneet offer practical advice and strategies that have proven successful. The pair provides resources, such as a free ebook and access to a specialized recruiting CRM, to help listeners implement these tactics in their own businesses.Tune in to this episode for a masterclass in recruiting from two of the industry's top experts. Whether you're a solo agent or a team leader, their insights will help you elevate your recruiting game and grow your real estate business. _________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:29 Part 1 Recap & Recruiting eBook09:25 Recruiting Events, Incentives & Scholarship Programs17:15 Leveraging Social Media and AI for Recruiting30:02 Direct Outreach, Appointment Tools & Recruiting Contests39:08 Real Estate Schools, Ads, and Offering Value48:18 Webinar & the 27-Point Recruiting Framework _______________________Show Notes:The first portion of “What’s Working in Recruiting Today”:Ep 60 | What’s Working In Recruiting TodaySuneet’s 27-Point Recruiting Framework: https://suneetagarwal.com/recruitingchecklist/Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac
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Jun 20, 2024 • 31min

E 64 | How To Achieve 40% Growth Year Over Year | with Steve Meyers

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder & host of the Reside Platform Podcast, Suneet Agarwal sat down with Steve Meyers.In this episode, Steve shares his journey from graduating at the top of his class in engineering at Witchita State University and climbing the corporate ladder to becoming a director of program management, to realizing his true passion laid in real estate. He founded Urban Cool Homes under the brokerage LPT in Witchita, and through sheer determination and strategic thinking, grew his business by 40% year-over-year, despite the challenges of a volatile mortgage market.Steve delves into the pivotal moments of his real estate career and the importance of building a strong team. He candidly discusses his initial hesitations, the challenges he faced, and the mindset shifts necessary for success. From hiring his first admin and bringing on agents to attending life-changing events, Steve provides invaluable insights into the realities of team building.Listeners will learn about Steve's innovative "showing partner" model, which has been instrumental in his team's success. He explains how this model works, the benefits it offers, and how it helps new agents transition into highly productive roles. Steve's approach to lead generation, from leveraging Facebook marketing to scaling investments in portals like Realtor.com, is a masterclass in strategic growth.For solo agents and team leaders alike, Steve offers practical advice on joining or starting a team, investing in leads, and the importance of comprehensive support systems. His emphasis on the responsibilities of a team leader and the need for continuous investment in coaching, systems, and training highlights the commitment required to succeed in today's competitive real estate market.Tune in and transform your real estate journey with insights from one of the industry's top performers!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:01 How to Achieve 40% Growth Year-Over-Year09:01 How To Convert Online Leads13:50 The Urban Cool Home Teams’ Growth18:30 Steve’s Showing Partner Model25:18 Steve’s Advice _______________________Show Notes:Get in touch with Steve on Connect with Steve on Facebook or Instagram @UrbanCoolHomes, to join his team or send him referrals!
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May 31, 2024 • 53min

E 63 | Mindset & Habits For Lifestyle Intervention | with Alec Cheplak

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode, Reside Platform co-founder Suneet Agarwal sits down with Alec Cheplak, to talk about the importance of mindset and habits in making big life changes in your personal life give you the edge in your professional life.The conversation starts with Alec providing the background of Cheplak Wellness and his partnership with his father Jon Cheplak. Alec then dives deep into why having the right mindset is crucial and how your personal wellness correlates to your business success. Alec explains that focusing on what you can control helps you build a strong identity and set a good example for others. This foundation is key to success in both your personal and professional life.The discussion then moves to the power of good habits. Alec shares stories of people who improved their lives through sobriety and fitness. These changes not only helped them personally but also improved their relationships and work performance. Alec also talks about the correct order for making lifestyle changes. Start with mindset, then focus on nutrition, exercise, supplements, and the importance of consistency and commitment. To ensure lasting and effective change.Whether you want to improve your personal life, business, or both, this episode offers helpful insights and inspiring stories.If you enjoyed this episode, please like, share, and subscribe. Share this episode with a friend who could benefit from focusing on their mindset and habits, especially the professionals in your life!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction05:06 Business & Wellness08:05 Complete Lifestyle Intervention and Mindset11:41 Getting the Edge16:40 Vague Processes Get Vague Results20:10 Nutrition: How To Start28:40 Working Out: How to Start39:32 Key Takeaways & Next Steps50:47 Get In Touch With Alec_______________________Show Notes:Follow Alec on social media:Facebook: @alec.cheplakInstagram: @cheplakGet 20 FREE Fitness Tips for 20 Days by messaging Alec on Facebook or Instagram!Interested in the $77 Program? To get the 8- 30 minute coaching session, visit cheplakfitsprint.comLEARN MORE and Book a FREE Discovery Call at cheplakwellness.com
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May 30, 2024 • 39min

Ep 62 | The Power of Prospecting | with Justin Bringas

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal sits down with Justin Bringas.The episode kicks off with Justin sharing his background, detailing his journey from his early days in real estate and for-profit education to his return to the industry in 2014. He reflects on the lessons learned from his challenges, emphasizing the importance of continuous prospecting and relationship-building to maintain a steady pipeline.Throughout the conversation, Justin offers invaluable insights for both agents and team leaders. He dives into effective phone prospecting techniques, the critical role of maintaining client relationships, and strategies for overcoming the common pitfalls that new agents face. Justin also discusses the dynamics of building a successful team, fostering a supportive environment, and leveraging marketing tools to enhance business operations.Justin delves into the current real estate landscape, providing practical advice on adapting to market changes and utilizing social media for lead generation and client engagement. He highlights the significance of hard work, perseverance, and consistency in achieving long-term success.This episode is packed with actionable insights and motivational stories, making it a must-listen for real estate professionals looking to elevate their careers and navigate the ever-evolving industry with confidence!If you enjoyed this episode, please like, share, and subscribe. Share this episode with a friend who needs to pick up the phone and start prospecting._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:09 Justin’s Background10:19 Bringas Home Team14:59 What’s Working for Agents25:31 What’s Working for Team Leaders33:18 Advice for Agents & Team Leaders38:00 Connect With Justin _______________________Show Notes:Get in touch with Justin!Website:  bringashometeam.comPhone: 951-595-5998Facebook: @justin.bringas

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