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Reside Platform Podcast

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Sep 18, 2024 • 21min

E 75 | STOP Wasting Time on Bad Recruiting Methods with Tyler Blair

Tyler Blair, leader of a thriving real estate team with 88 agents, shares his strategic insights on scaling a real estate business. Tyler discusses the importance of getting back to basics, implementing sustainable training systems, and embracing constant adaptation to build a high-performing team. His practical advice on recruiting the right talent, setting up training platforms, and fostering leadership roles within a team offers invaluable guidance for anyone looking to grow their real estate business. Tune in to discover how Tyler’s "ready, fire, aim" mentality has helped him navigate the ups and downs of building a successful real estate team.Chapters:00:00:00 - Getting Back to Basics: Key Strategies for Real Estate Success00:00:51 - Welcome to the Reside Platform Podcast00:01:10 - Tyler Blair’s Journey in Real Estate: From Property Management to Leading a Team00:02:11 - How to Build and Scale a Successful Real Estate Team00:03:24 - Recruitment Strategies: Growing Your Team the Right Way00:06:00 - Hiring a Talent Director: Key to Efficient Recruitment00:08:00 - Finding the Right Fit: What Makes a Successful Talent Director00:11:28 - The Power of Training Systems: Ensuring Long-Term Success00:16:55 - Staying Motivated While Keeping Production High00:17:53 - Essential Advice for Real Estate Agents and Team Leaders00:19:18 - Final Thoughts and How to Get in Touch with Tyler BlairLinks and ResourcesWebsiteTyler Blair on LinkedInTyler Blair on InstagramReside PlatformSuneet Agarwal on LinkedInReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Sep 11, 2024 • 1h 3min

E 74 | PROVEN Agent Strategies to Get You Back in Production FAST! with Mie Yamashita

Mie Yamashita breaks down how to get your agents unstuck and back into production. Drawing from her experience with thousands of agents, Mie shares practical strategies for team leaders to boost engagement, set clear standards, and drive consistent results. From understanding the real reasons agents struggle, to using effective training techniques and role-playing strategies, she provides steps for leaders to help their agents perform at a higher level. If you're tired of watching your agents underperform, this is the episode you need to hear.Chapters00:00:00 – Unlock Productivity: How to Get Agents Back on Track00:00:38 – Webinar Kickoff: Host Suneet Welcomes You00:00:59 – Why Agents Get Stuck: Tackling Productivity Challenges00:02:49 – Meet Mie Yamashita: Productivity Powerhouse00:04:30 – Mie’s Opening: How to Revamp Your Training Approach00:05:32 – Leadership and Engagement: Modeling the Standard00:08:55 – Standards and Trust: The Core of Building a Thriving Team00:15:40 – Agent Engagement: Fostering Resiliency and Proactivity00:21:46 – Structuring Success: Daily and Weekly Routines that Work00:32:09 – Supporting Agents Through Failure00:34:18 – Setting Clear Standards: Leading Through Clarity00:35:36 – Failing Forward: Teaching Agents to Learn From Mistakes00:39:16 – Mastering Questions: The Secret to Better Conversations00:44:01 – Role Play Magic: Strategies for Effective Practice00:46:30 – Inspecting Performance: Fine-Tuning for Success00:51:40 – Final Tips and Q&A: Wrapping Up with MieLinks and ResourcesMie on LinkedIn Coach with MieMie on InstagramMie on Facebook Reside PlatformSuneet Agarwal on LinkedInReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Sep 4, 2024 • 54min

E 73 | Why Authenticity Matters in Real Estate with Kris Lindahl

Kris Lindahl shares his inspiring journey from humble beginnings to becoming a household name in real estate. He dives deep into the importance of authenticity in branding, the power of persistence, and how staying true to your core values can help you dominate your market. Kris discusses his strategies for building a personal brand that resonates with audiences, the challenges he faced along the way, and how he turned obstacles into opportunities for growth. Whether you're in real estate or any other industry, Kris's insights on innovation, branding, and focus offer valuable lessons for anyone looking to scale their business and leave a lasting impact.Chapters:00:00:00 - Breaking the Mold: Kris Lindahl’s Approach to Authentic Branding00:01:18 - From Humble Beginnings to Real Estate Success00:03:00 - The Power of Building a Personal Brand00:04:18 - Overcoming Challenges in the Real Estate Industry00:09:36 - Why Core Values Are Essential to Business Success00:15:34 - Adapting to Changing Market Conditions00:19:54 - Starting Small with Traditional Media Marketing00:25:05 - Mastery Through Persistence: Turning Obstacles into Opportunities00:27:02 - The Reality of Crafting Effective Marketing Copy00:28:28 - My Copywriting Process: Insights and Strategies00:31:37 - Engaging Locally: The Key to Building Trust00:36:10 - Staying Ahead: Innovating in a Competitive Market00:40:38 - The Evolving Landscape of Lead Generation and Branding00:47:24 - The Power of Focus: Prioritizing What Matters Most00:52:40 - Final Insights and How to Connect with Kris Lindahl Links and Resources:All Links for Kris LindahlKris Lindahl on LinkedInSuneet Agarwal on LinkedInReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Aug 28, 2024 • 34min

E 72 | Quality Over Quantity: The Key to Real Estate Leads with Lauren Bowen

We dive deep into the inner workings of Florida's number one real estate team with Lauren Bowen, Chief Operating Officer of the Robert Slack Companies. Lauren shares valuable insights on scaling a real estate business, the importance of quality leads, and the technology that keeps their team at the forefront of the industry. She also opens up about the tough decisions leaders face, such as knowing when to step back for the greater good of the team. Tune in to discover strategies that can help take your real estate business to the next level.Chapters:00:00:00 - Committing to Continuous Improvement in Real Estate00:01:20 - Introducing Lauren Bowen, COO of Robert Slack Companies00:04:04 - Overcoming Leadership Challenges and Key Realizations00:06:06 - Innovative Lead Generation Strategies for Growth00:09:08 - Leveraging Technology to Stay Ahead in Real Estate00:13:32 - Effective Management of Large Teams and Databases00:16:46 - Optimizing Lead Management Processes00:17:16 - Mastering Realtor.com Lead Handling00:18:09 - Streamlining Appointment Setting and Agent Allocation00:20:12 - Defining Agent Roles and Qualification Standards00:22:57 - Essential Real Estate Technology and Tools00:27:31 - Proven Strategies for Recruiting Top Real Estate Talent00:32:32 - Key Takeaways and How to Connect with Lauren BowenLinks and Resources:WebsiteLauren Bowen on LinkedInSuneet Agarwal on LinkedInReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Aug 22, 2024 • 44min

E 71 | Mortgage, Insurance, and More: Expanding Your Real Estate Empire with Koby Sway

Koby Sway, General Manager of The Briley Team and owner of several real estate-related businesses, dives deep into the strategies that have propelled his team to the top in Nebraska. Koby shares how he successfully expanded into mortgage, insurance, and title services, creating a seamless experience for clients and generating significant revenue growth. He discusses the importance of building a strong, synergistic team and leveraging strategic partnerships to scale operations effectively. The conversation also touches on the challenges of managing multiple businesses and the critical role of hiring the right people to lead each segment.Chapters:0:00:00 - Introduction to the Reside Platform Podcast00:01:16 - Koby Sway: Driving Success Across Multiple Real Estate Ventures00:03:09 - Transitioning from Corporate America to Leading in Real Estate00:04:22 - Scaling a Real Estate Team to $300M in Sales00:05:07 - The Role of Operations and Accountability in Business Growth00:09:09 - Effective Lead Generation Strategies for Real Estate00:15:39 - Expanding into the Mortgage Business: Key Insights00:20:41 - Creating Synergy Between Real Estate and Mortgage Services00:21:01 - Strategies for Maximizing Capture Rates in Real Estate00:23:04 - Why In-House Mortgage Loan Officers are Crucial for Growth00:25:29 - The Future of Mortgage and Its Impact on Real Estate00:27:50 - Navigating the Challenges of the Insurance Business00:32:38 - Title and Escrow: Integrating Essential Services00:35:54 - Best Practices for Managing Multiple Real Estate Businesses00:39:24 - Essential Advice for Real Estate Team Leaders and Entrepreneurs00:42:31 - Wrap-Up: Key Takeaways and Final ThoughtsLinks and Resources:Koby Sway on LinkedInThe Briley TeamSuneet Agarwal on LinkedInReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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Aug 14, 2024 • 44min

E 70 | Cultivating Your Real Estate Brand Through Strategic Social Media | with Rachel Miller

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside Platform Podcast, host Suneet Agarwal is joined by the incredible Rachel Miller, a true expert in organic traffic and social media marketing. Known as the "organic traffic queen," Rachel shares her journey from humble beginnings to becoming a highly respected figure in digital marketing, with a focus on how real estate professionals can harness the power of free social media to build their brand, grow their audience, and boost their sales.Rachel dives into actionable strategies for realtors, emphasizing the importance of becoming a community presence and how to effectively "farm" neighborhoods using social media. She shares innovative tactics, such as leveraging local Facebook groups, becoming the go-to source for neighborhood news, and using engaging, community-centered content to build trust and authority. From practical examples like showcasing local issues to creative ideas for engaging posts, Rachel provides a blueprint for dominating your local market.Whether you're a seasoned agent or just starting, this episode is packed with invaluable insights and tips to help you elevate your real estate game and make a lasting impact in your community._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:31 Rachel’s Background05:14 Find an Underserved Neighborhood10:14 Two Ways to Leverage Social Media21:20 Earning the Right To Pitch to Them30:00 What To Post on Social Media36:37 How To Get the Leads Contact Info41:25 Can You Recycle Posts?_______________________Show Notes:Find out more about and get in touch with Rachel atwww.rachelmiller.comwww.pagewheel.com
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Aug 7, 2024 • 41min

Ep 69 | Adapting to Change: Preparing Your Team For The NAR Settlement

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside Platform Podcast, host Suneet Agarwal talks with Nick McLean, fellow co-founder of Reside Platform, about the big changes coming to the real estate world because of the NAR settlement. Suneet and Nick share important tips on how team leaders can get ready for these changes and help their teams handle the new rules.They start by explaining how the NAR settlement will affect team leaders and why it’s important to understand the new forms. Suneet and Nick advise that team leaders need to be the main source of information for their teams, showing strong leadership.The pair talks about practicing conversations with agents to prepare them for real-life situations to feel more confident when answering client questions about the NAR forms. Furthermore, they dive deep into the importance of updating onboarding processes and having regular training sessions. Suneet and Nick suggest a few methods to keep your team motivated and following the rules, and the consequences of not following the new NAR rules. They reccomend tools to help keep track of agreements and stay organized, to ensure nothing gets missed and that your team is staying compliant.Finally, Suneet and Nick highlight the importance of strong leadership and being professional. They share practical tips on how team leaders can stay prepared and handle any challenges that come up.Don't miss this episode filled with useful advice to help your team stay ahead in the changing real estate world.Like, share, and subscribe for more valuable content from the Reside Platform Podcast._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:23 Be Informed & 100% Adoption08:30 Leverage an Outside Source12:40 The Changes YOU Need To Implement21:40 Training Schedule & CRM Changes30:03 Staying Compliant36:10 Recap  _______________________Show Notes:Learn More about Reside Platform at  www.resideplatform.comGet Nick’s Book, Million Dollar Agent: https://www.amazon.com/Million-Dollar-Agent-Proven-Playbook/dp/B0C9FXJ8K9/ref=sr_1_2?crid=1BHTLNRBOZ67&dib=eyJ2IjoiMSJ9.fCn-7Xewk3tFyOXhEJu4BaNUcm8WqeqY42NlZfpUhk9Voin4iOtCAOtCbO0Tg3luRA9xiMVUi44Sv43Y4EjlvC507Z2nyYsuw3JR67vnVV_dY7N8g60U0q94lbWVkAFF7KWZ9tPdtFp39jXlxom6YalufskZD3R9Af_tIZ6974l2WXm-2x7_yk77qLOdWoBkOR3M-juIIkzsgjlZ3Q9q-fVr5TzM8ITXMIl2nMXDfR8.R6NUO2LfoaWxSbHAEPPeRK0xoXE8WP43ez6taworLtc&dib_tag=se&keywords=nick+mclean&qid=1723048967&sprefix=nick+mclean%2Caps%2C254&sr=8-2Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac
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Jul 25, 2024 • 30min

E 68 | How To Find the Gaps In Your Operations | with Lauren Rathgeb

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside PLatform POdcast host Suneet Agrawal sits down with Lauren Rathgeb, Reside’s Client Success Manager at Reside. Suneet and Lauren dive into ways to improve real estate businesses by fixing common issues and refining their processes.They start by discussing the importance of keeping things simple. Suneet and Lauren advise to keep your business simple. Instead, they recommend sticking to basic principles like consistently communicating with clients and regularly reviewing your CRM processes to ensure everything is running smoothly.They also talk about the need to take action and ensure you’re getting the results you expect from your CRM and other business processes. They highlight the importance of good internal communication and task management. Using tools like Slack or Monday.com can help keep all your information in one place and prevent duplication of efforts.The conversation then shifts to agent and client retention. Suneet and Lauren explain that onboarding agents effectively and keeping clients happy is crucial for long-term success. They suggest focusing on key milestones within the first hour, day, third day, and seventh day to build trust and maintain strong relationships.They offer practical advice on setting clear standards for lead generation, managing your database, and scheduling appointments. Regular audits and smart use of technology can help streamline your operations and boost performance.Overall, this episode is packed with useful tips on simplifying processes, improving communication, and concentrating on essential tasks to help drive success in the real estate industry._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:28 Identifying Business Holes02:39 Importance of CRM & Basic Practices08:40 Communication & Task Management17:48 Agent Onboarding & Client Retention21:59 Lauren’s Advice_______________________Show Notes:Follow LaurenFacebook: https://www.facebook.com/lauren.rathgebInstagram: https://www.instagram.com/lorathgeb/Follow SuneetInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac
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Jul 18, 2024 • 54min

E 67 | Strategies For Real Estate Growth | Suneet Agarwal's Discussion with Real Estate TeamOS

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, the Reside Platform Podcast shares a recent episode of Follow Up Boss’ Real Estate Team OS podcast, that our host Suneet Agarwal was a guest on. Suneet sat down with Real Estate Team OS’ host Ethan Beute to share a wealth of knowledge on building successful real estate teams.Suneet begins by discussing why leadership is crucial in transforming good teams into great ones. He delves into how influential figures like Tristan Ahumada, Jon Cheplak, Lab Coat Agents, and the Keller Williams community played a significant role in his journey to the top.Listeners will learn the philosophy that "Recruiting solves all problems," covering agents, managers, and admins, and the importance of compartmentalizing the business. Suneet addresses the current top challenges faced by agents and team leaders and explains why the real estate team model is more effective than the traditional brokerage model.The episode includes practical advice on ad spend adjustments in tough markets and simplifying recruiting conversations. Suneet shares insights on scaling and upgrading ISA teams, the benefits of an early ISA-to-agent handoff, and why joining a team is the best option for most agents today.With a focus on leadership, recruiting, and team dynamics, this episode is packed with motivational insights and actionable strategies, making it a must-listen for anyone in the real estate industry aiming to elevate their game._________________________ Don't forget to subscribe! - - -   @reside_platform ________________________ VIDEO CONTENTS: 00:00 Introduction02:00 Leadership and team success04:48 Journey into real estate07:54 Influential mentors12:48 Recruiting philosophy20:32 Current challenges24:26 Team model vs. brokerage model29:50 Ad spend and recruiting40:06 Scaling ISA teams49:33 Suneet's insights _______________________Show Notes:Follow and Watch More from Real Estate Team OSWebsite: https://realestateteamos.comYouTube channel:  @RealEstateTeamOS  Other links to the show: https://linktr.ee/realestateteamosLearn More about Follow Up Boss: https://followupboss.comWatch our other Founders episodes on Real Estate TeamOS Nick McLean’s episode: https://www.youtube.com/watch?v=aIM_9fPyiSoJon Cheplak’s episode: https://www.youtube.com/watch?v=bx1w_frxeP8Preston Guyton’s episode: https://www.youtube.com/watch?v=tkMTIxi5FRw
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Jul 10, 2024 • 44min

E 66 | Mastering Productivity In Real Estate | with Mie Yamashita

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode of the Reside Platform Podcast, host Suneet Agarwal talks with Mie Yamashita, a top production coach and trainer. Mie has been helping real estate agents and team owners improve their productivity and quality of life for over five years.Mie starts by explaining her ideas about high standards versus extreme standards, promoting a balanced approach to help agents reach their full potential. She talks about the importance of self-awareness and having the right mindset to overcome challenges. Listeners will learn how understanding and managing their thoughts can lead to big improvements in productivity.The discussion includes practical tips for real estate agents, such as the need for consistent lead generation and follow-up processes, and keeping a positive mindset. Mie and Suneet explore how understanding how the brain works can boost performance and success.Mie shares her experiences with new agents, pointing out common challenges and effective solutions. The episode ends with practical advice for agents who want to increase their productivity, like setting realistic goals, creating routines, and always striving for personal growth.This episode is full of motivational insights and practical tips, making it perfect for anyone in real estate who wants to get better at their job._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction00:47 Mie’s Background02:31 Challenges in Real Estate and Early Success03:38 Importance of Mindset & Addressing Negative Narratives10:39 Practical Strategies for Success23:06 Coaching Wins & Success Stories32:31 Final Thoughts & Advice for Agents _______________________Show Notes:Follow Suneet AgarwalInstagram: https://www.instagram.com/suneet_agarwal916/?hl=en Facebook: https://www.facebook.com/sagarwalsacFollow Mie YamashitaInstagram: https://www.instagram.com/totesmagotesjoban/Facebook: https://www.facebook.com/totesmagotesjoban

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