Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal talks with Austin Pothast, the Director of Sales at the famous Perna Team in Metro Detroit, Michigan.Austin starts by sharing his story in real estate. He tells us how he began selling mortgages working at Quicken Loans, launching his own insurance company, growing other real estate teams, and eventually becoming a leader at the Perna Team. He dives deep into the steps he took to succeed in the real estate industry.Austin gives useful advice for real estate agents and leaders. He talks about the unique structure of the management team on the Perna Team, which includes CEO: Michael Perna, Director of Coaching and Training: Sadie, Director of Operations: Charity, and Austin as the Director of Sales. He explains how this strong team helped them grow from 20 to 130 agents, reaching 900 transactions and $230 million in sales.Austin also shares their strategies for hiring new agents and keeping top talent. He highlights the importance of their Inside Sales Agent (ISA) team and their daily Zoom meetings to keep everyone accountable and performing well.Austin gives practical tips on adapting to changes in the industry, using online platforms to grow the business, and the importance of buyer broker agreements. He discusses the challenges and opportunities in today’s real estate market and offers advice on getting leads, engaging clients, and handling market changes.This episode is full of helpful tips for real estate professionals who want to improve their careers and lead their teams effectively. Listen in to learn from Austin's experience and get inspired to take your real estate business to the next level!Don't forget to like, share, and subscribe to stay updated with our latest episodes. Share this episode with a friend or colleague who could benefit from these insights!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:25 Austin’s Background & The Perna Team06:11 The Perna’s Team Recruiting Strategy15:30 How the Perna Team Leverages ISA’s19:58 Consistent Training Schedules & Expectations28:36 Buyer Process: “Run the Play”33:00 What’s Working For The Perna Team _______________________Show Notes:Follow Austin on TikTok: @realestatecoachaustinContact Austin: 734-218-1653

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of the Reside Platform, Nick McLean and Suneet Agarwal sit down to share the proven recruiting frameworks essential for growing your business. The discussion begins by addressing the common challenges in recruiting within the real estate sector and swiftly transitions to practical and actionable strategies that any real estate professional can implement. Nick and Suneet. delve into crafting engaging online job ads to attract the right candidates, the importance of strategic email marketing to reach potential team members, and leveraging social media to broaden your influence and attract more followers and potential recruits.Listeners will absorb valuable tips on using digital tools to not only draw but also convert top talent into valuable team members. The episode covers a broad range of topics, from designing appealing job advertisements to managing effective email campaigns, and employing platforms like Facebook and Instagram to enhance your presence online.This episode is ideal for real estate agents, team leaders, brokerage managers, and anyone aiming to enhance their presence in the competitive world of real estate. By the end of this podcast, you’ll be equipped with a toolkit of strategies to help you lead with confidence and grow your business.Please share your success with our recruiting framework in the comments section on this video!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction05:51Online Job Ads10:11The Power of Emails19:20 Multi-Channel Marketing Framework23:48 Videos, Postcards, Agent Accolades33:56 Following Instagram Hashtags & Open Houses _______________________Show Notes:Suneet’s 27 Point Recruiting Framework: https://suneetagarwal.com/recruitingchecklist/

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal sits down with Tristan Ahumada.The episode starts with Tristan providing his background in the industry and as the founder of Lab Coat Agents, an influential online community for real estate professionals. Tristan reflects on his journey from a new agent to an industry leader, highlighting the strategic use of digital tools and community engagement.Throughout the conversation, Tristan shares insights for agents & leadership on adapting to market changes and leveraging online platforms to enhance business operations. He discusses the dynamics of lead generation, the impact of technology on real estate transactions, and the importance of clear value propositions. Tristan further dives deep into the challenges and opportunities in today's real estate landscape, equipped with practical advice on using social media, navigating market shifts, and engaging clients effectively.Tristan also dives deep into the recent and significant industry changes, specifically touching on the NAR legal settlement and its effects on real estate practices. He emphasizes the importance of leadership in real estate, focusing on vision setting, consistency, and being a reliable source of guidance and hope. He further provides practical tips for real estate agents to adapt and thrive in an era of constant change and digital transformation.This episode is packed with actionable insights for real estate professionals looking to elevate their careers and lead with confidence in a dynamic industry!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:02 Tristan’s Background & Labcoat Agents06:55 The NAR Lawsuit’s Affect on Real Estate Team16:10 Agents: Mission, Vision, & Values22:21 Leadership: Recruiting, Retention, & RIO36:00 Self-Work, Prospecting, Leveraging43:11 The PSLOVE Script & Leveraging ISA’s50:29 Tristan’s Content Plan_______________________Show Notes:Get “Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media’ By Tristan Ahumada at: https://www.amazon.com/Real-Estate-Prospecting-Million-Dollar-Relationships/dp/1394172168Learn More about LabCoat Agents at https://www.labcoatagents.com/Follow Tristan on Instagram at https://www.instagram.com/tristan.ahumada/?hl=en

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Reed Floren.Reed Floren, an online earner since the 90s, is now a tech-savvy 'solopreneur' who uses AI and RPA to manage his business efficiently. He automates routine tasks, focusing on strategic growth and family time. Reed's journey exemplifies digital tool adaptation in entrepreneurship. He aims to help others streamline operations, enjoying a "retirement" lifestyle now. Reed, a husband and father of three boys and two dogs, has spoken at marketing events worldwide and authored several best-selling books.The episode starts with Reed providing some insight into his background in the stock market industry, e-commerce, online marketing and speaking. He particularly provides some context on the importance and value of affiliate marketing. Suneet and Reed then discuss the boom of affiliate marketing on social media and how it successfully drives traffic.Reed then provides some specific examples of how Real Estate professionals can generate leads using Artificial Intelligence, including some A.I. tools that are MUST haves for Real Estate agents. These tools specifically assist in creating and publishing social media content, blogs, listings, etc. They also Suneet and Reed then discuss the benefit of A.I. bots specifically in the Real Estate space, and some tools and automations that you could leverage to further enhance the customer experience. They also discuss the A.I. tools that are incredibly valuable when creating video content.Finally, Reed and Suneet discuss the A.I. workflows that are valuable in the Real Estate market. Reed also gives some insight into where he believes A.I. can take us, specifically in business and his thoughts on A.I. phasing out real-person employees and other downsides of A.I.._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:16 Reed’s Background & Affiliate Marketing08:20 A.I. & Real Estate17:40 A.I Tools to Produce Content28:20 A.I. Bots & Real Estate38:40 A.I. Workflows & What The Future Looks Like with A.I._______________________Show Notes:Follow Reed Floren on Instagram: @reedflorenFacebook: @reedflorenLinkedIn: @reedflorenYouTube: @ReedFloren

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and author of “Million Dollar Agent” Nick McLean sits down with Morgan Housel.Morgan Housel is a partner at The Collaborative Fund and a New York Times Bestselling author. His books, "The Psychology of Money" and "Same As Ever," have collectively sold over five million copies and been translated into 50 languages.He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, and he has received the New York Times Sidney Award. In 2022, MarketWatch recognized him as one of the 50 most influential people in markets. In this insightful episode, Morgan dives deep into the world of real estate, drawing from his own experience and expertise. The conversation begins with Morgan sharing the secrets behind his successful books and the challenges of maintaining momentum in a constantly evolving industry.Joined by Nick, they explore the pressure to continually excel after achieving success and how this dynamic plays out in the real estate sector. The discussion seamlessly transitions to the volatility of interest rates, offering practical strategies for professionals to navigate unpredictability, including the concept of "Margin of Safety."Listeners gain invaluable insights as Morgan highlights the essential financial skills necessary for those in commission-based industries like real estate. He unravels the complexities of revenue generation, particularly when operating at a deficit, offering actionable advice for growth.The recent seismic shift in the real estate landscape, marked by the NAR settlement, is thoroughly examined. Morgan and Nick dissect its implications on industry practices, including the potential challenges arising from leadership transitions and the competitive advantage newcomers may possess.As the conversation unfolds, Morgan paints a vivid picture of the post-settlement era, drawing parallels with the deregulation of airline tickets and the newfound opportunities emerging in real estate. The impact of Baby Boomers on the market dynamics is dissected, shedding light on their unique preferences and financial influence.Finally, Morgan delves into the symbiotic relationship between the financial and real estate sectors, emphasizing the role of real estate as a valuable asset class for investment portfolios, particularly in rental properties and property management._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction03:00 Morgan’s Success and Overcoming Regression06:08 Volatile Interest Rates12:20 Margin of Safety & Operating at a Deficit19:21 NAR Settlement Impact29:37 Opening Doors Post NAR Settlement35:48 Baby Boomers Affect on Real Estate37:42 Investing and Real Estate _______________________Show Notes:Learn more about Morgan at https://www.morganhousel.com/Purchase Morgan Housel's "The Psychology of Money" at https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681?&linkCode=sl1&tag=collfu

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Kasam Aslam.Kasim Aslam is a renowned speaker at global digital marketing conferences and leads Solutions 8, a top Google Ads agency managing $100m+ ad spend. He is the co-host of Perpetual Traffic Podcast, co-founded Driven Mastermind, instructs DigitalMarketer's Paid Traffic Mastery, authored "You vs. Google" (#1 in marketing/advertising on Amazon), and earned accolades like Top 50 Digital Marketing Thought Leaders in the USA and 2017's Interactive Person of the Year by AZIMA.In this episode, Kasim provides a comprehensive overview of his marketing journey, emphasizing his experiences within the real estate sector. He offers actionable advice and real-world examples to empower real estate professionals in enhancing organic traffic for their businesses.Joined by Suneet, Kasim explores the pivotal role of social media platforms in reaching and engaging with the target market. They dissect specific platforms, discussing the most relevant content strategies for those entering the real estate industry.But the value doesn't stop there. Kasim unveils his game-changing strategy for streamlining social media content creation. Learn how to craft a week's worth of content in just one hour, complete with the types of content to create, production methods, optimal posting times, and effective consumer engagement tactics.The conversation evolves to touch upon the indispensable role of Virtual Assistants in content creation. Kasim and Suneet share firsthand experiences showcasing the transformative impact of virtual and overseas employees on business efficiency and productivity. Gain practical advice on hiring and maximizing the potential of remote team members._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:03 Creating Traffic for Real Estate14:27 Breaking Down Social Media Platforms21:09 Create All Your Content in ONE Hour27:39 The Impact of a Virtual Assistant _______________________Show Notes:Perpetual Traffic Podcast: https://perpetualtraffic.com/Follow Kasim, or learn more about his businesses at kasim.me

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal sits down with Reside’s newest Client Success Manager, Lauren Rathgeb.The episode kicks off with Suneet and Lauren discussing Lauren’s background in operations, and her passion for streamlining the backend to increase success on the front end. Lauren also provides some actionable advice for Real Estate business leaders to enhance their systems and processes. Lauren then also provides some insight into the importance and value of time management and blocking out your time to maximize productivity.Lauren and Suneet then discuss how to leverage the systems you have available to you to ensure your team is operating efficiently and following the processes in place. They also discuss the importance of  delegating tasks to other individuals in your organization, to free up your time as the head of the operation. Lauren also provides some advice for what a business owner should look for when hiring their admin, to ensure you get a good fit with the organization and with you. Suneet and Lauren also discuss their shared love for Virtual Partners, and Lauren gives some advice to vet a virtual employee during the interview process.Lauren provides some tips and tricks to ensure virtual partners are completing their task, and how to keep accountability when you aren’t reporting physically to an office everyday. She also provides some services and tools that can assist in accountability.Lauren and Suneet then discuss some of the most powerful systems in the Real Estate space and how to leverage the simple platforms to work for you when just starting out. Specifically, the systems that can improve the client experience and streamline your internal processes.Finally, Lauren shares some of the things she’s most excited for and looking forward to with her partnership with Reside Platform, as she focuses on making a difference in Real Estate team leaders' business and personal lives._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:32 Lauren’s Operations Insights07:49 Leverage & Delegation12:50 What to Look For When Hiring an Admin18:30 Virtual Accountability20:15 The Systems That Work23;05 Making a Difference _______________________Show Notes:Follow Lauren on Facebook: https://www.facebook.com/lauren.rathgebInstagram: https://www.instagram.com/lorathgeb/Linkedin: https://www.linkedin.com/in/lauren-rathgeb-b55542141/ 

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Tessa Hartman, the VP of Marketing and Sales for Stitser Built in Reno, NV. In that position, Tessa has found herself leading a team of Realtor on the Stitser Properties Real Estate Team.The conversation starts with Tessa explaining her background in sales and marketing, and how that led to her current position. Tessa also dives deep into her previous experience in B-to-C Marketing for a Construction company and her key marketing tactics that she developed and has carried into the Real Estate industry.Tessa then discusses the successful community events that she and the Stitser Properties host and the social media strategy to accompany them, which has created significant leverage in their market. She also discusses the unique value proposition and support that her team provides and how marketing that value successfully has resulted in very high agent attraction.Tessa and Suneet also discuss the Stitser Properties recruiting strategy that brought in 15 agents from June 2023 to January 2024. She credits some specific events and resources that changed their strategy and mindset, and truly moved the needle.Tesse then provides some specific insight into the Stitser Properties leadership team and how they leverage systems and technology to hold agents accountable  and increase productivity. She also discusses, in-depth, the team’s yearly goal setting process and the weekly accountability check-in for those goals, and how that motivates and supports the team.The episode wraps up with Tessa explaining the qualities that Clint Stitser saw in Tessa that have lead to her success in her role. Touching on the specific skills, knowledge, and traits that other Real Estate team leaders should look for when hiring for a similar role in their own organization._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction03:19 Tessa’s Background & Her Journey into Real Estate08:06 Stitser Properties’ Marketing Strategy & Agent Attraction14:50 Getting 95% of Recruits to Sign On The Spot22:25 Leadership & Agent Accountability26:30 Finding Your TessaShow Notes:Get in contact with Tessa via email: tessa@stitserproperties.comFollow or reach out to Stitser Properties at https://www.instagram.com/stitserproperties

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Steve Hawks.Steve Hawks is a highly accomplished real estate expert, featured on major news networks and publications. He boasts a prestigious clientele including Disney, Paramount Pictures, Microsoft, IBM, Comdex, and ShowWest. Hawks has sold over 5,000 homes and consistently ranks in the top 1% of agents nationwide for four decades. He is also a respected commentator on real estate trends, providing insights for platforms like the Wall Street Journal, Fox News, CNBC, ABC World News, and BusinessWeek. Additionally, he offers strategic consulting services to companies, guiding them through overlooked economic trends in marketing planning.In this episode, real estate expert Steve Hawks shares his wealth of knowledge on the recent NAR Lawsuit, starting with a brief overview of his background in real estate and his involvement in the lawsuit. Steve provides crucial updates on the lawsuit's settlement, highlighting a significant loophole that impacts the industry.Joined by co-host Suneet, they delve into the traditional scripts and language used in the industry pre-lawsuit and how these will inevitably change buyer's agents' day-to-day operations. The conversation extends to the lawsuit's ripple effect on the mortgage industry and its implications for first-time homebuyers.Listeners gain invaluable insights as Steve offers actionable advice on how agents can prepare for and adapt to the evolving real estate landscape post-lawsuit. He breaks down the optimal business model for agents navigating this new terrain.Exploring client-agent dynamics, Suneet and Steve discuss the shifting conversations with clients, emphasizing the importance of demonstrating value and ways agents can enhance their offerings. Steve boldly predicts the future of the industry, including the potential number of agents who may be forced out of business.The impact of the NAR lawsuit extends beyond real estate sales to affect mortgage and new construction industries. Steve, Suneet, and Nick offer advice and wisdom, particularly aimed at new agents navigating this turbulent period.The episode concludes with Steve shedding light on the companies that opted out of the settlement, including major brokerages, and offers insights into the future trajectory of total commissions within the industry. Don't miss this insightful discussion on the seismic shifts reshaping the real estate landscape._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:13 Steve’s Background02:42 The NAR Lawsuit Update & Discussion14:55 What Agent’s Must Do Moving Forward23:35 The Importance of Showing Your Value42:01 The Settlement Impact_______________________Show Notes:Follow Steve on Instagram at: hawks_steveSend Steve a referral via text or call at  (702) 375-4295

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal, sits down with Steve Sims.Steve Sims is described as "The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine. He is known for his work with influential figures such as Sir Elton John and Elon Musk, orchestrating experiences like sending people to see the wreck of the Titanic on the sea bed or arranging private dinner parties in closed museums in Florence with Andrea Bocelli serenading guests. Sims is a best-selling author of "BLUEFISHING - the art of making things happen" and "Go For Stupid – The Art of Achieving Ridiculous Goals". He is also a sought-after coach and top-rated speaker, having delivered keynote speeches at various networks, groups, associations, and prestigious institutions such as the Pentagon and Harvard University.In this episode, Steve Sims shares invaluable insights on building a brand that stands out in any industry. Starting with the fundamentals, Steve discusses where to begin and how to cut through the noise on social media, emphasizing the importance of ignoring conventional "rules" to truly make an impact.Joined by Suneet, they explore the power of consistency across all social media platforms, delving into the nuances of maintaining a cohesive brand identity—from usernames to bios. Offering practical advice, they reveal strategies to differentiate yourself from competitors and position your brand as a unique solution for your audience.Steve illustrates the importance of proving your value to potential customers through branding, emphasizing the delivery of sought-after information and solutions. With a focus on the real estate industry, he shares marketing tips tailored to professionals in this field.As the conversation unfolds, Steve delves into the burgeoning trend of public speaking, offering insights into its popularity and providing actionable advice for those seeking more speaking engagements. He outlines a framework for success and shares his recipe for crafting a compelling Call to Action during speaking engagements—a surefire way to generate leads and grow your business. Tune in for a masterclass in branding and public speaking from one of the industry's foremost experts._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:28 Creating a Brand12:22 Consistency and Standing Out20:00 Proving Your Value & Relatability27:14 Public Speaking Advice38:25 The Best Call To Action Post Speech_______________________Show Notes:Follow Steve wherever you get your media @stevedsimsCheck out a few of Steve’s other businesses, books, videos, and his website!Co-founder with his son, Henry, of the leading community for creative disrupters - https://simsdistillery.com/Steve is the host of The Art of Making Things Happen podcast - https://www.stevedsims.com/podcast/The Book’s – “Go for Stupid” & “Bluefishing” - https://www.stevedsims.com/book/Watch “Go For Stupid” – for FREE - https://goforstupid.com/Website: http://stevedsims.com