Reside Platform Podcast

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode, Reside Platform co-founders and co-hosts of the Reside Platform Podcast; host Suneet Agarwal and Nick McLean, sit down to reveal the second half of “What’s Working in Recruiting Today’. Nic and Suneet have been instrumental in shaping the success of many real estate professionals, and share their journies and invaluable recruiting strategies.Nick begins by reflecting on the early days of the podcast and their incredible milestone of reaching 10,000 downloads. He discusses his extensive experience in recruiting, having grown his team to over 150 agents. Nick emphasizes the importance of industry events, not just for learning but for networking and building a strong reputation.Listeners will gain insights into Nick and Suneet’'s recruiting strategies, including the benefits of incentive programs and scholarship opportunities. They also covers the power of hosting local events and the impact they have on team growth. Nick explains how to effectively use online job ads, LinkedIn, and Google ads to attract top talent and why direct outreach through calls and texts is crucial.Nick and Suneet then delve into the specifics of using platforms like SmartSetter for setting appointments and how these tools can help streamline the recruiting process. They share their own experiences with incentive programs, detailing how they motivate team members and attract new agents.For real estate professionals looking to enhance their recruiting efforts, Nick & Suneet offer practical advice and strategies that have proven successful. The pair provides resources, such as a free ebook and access to a specialized recruiting CRM, to help listeners implement these tactics in their own businesses.Tune in to this episode for a masterclass in recruiting from two of the industry's top experts. Whether you're a solo agent or a team leader, their insights will help you elevate your recruiting game and grow your real estate business. _________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:29 Part 1 Recap & Recruiting eBook09:25 Recruiting Events, Incentives & Scholarship Programs17:15 Leveraging Social Media and AI for Recruiting30:02 Direct Outreach, Appointment Tools & Recruiting Contests39:08 Real Estate Schools, Ads, and Offering Value48:18 Webinar & the 27-Point Recruiting Framework _______________________Show Notes:The first portion of “What’s Working in Recruiting Today”:Ep 60 | What’s Working In Recruiting TodaySuneet’s 27-Point Recruiting Framework: https://suneetagarwal.com/recruitingchecklist/Follow Nick McLeanInstagram: https://www.instagram.com/nickmcleanre/?hl=en Facebook: https://www.facebook.com/nickmcleanrealestate Follow Suneet AgarwalInstagram:https://www.instagram.com/suneet_agarwal916/?hl=en Facebook:https://www.facebook.com/sagarwalsac

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder & host of the Reside Platform Podcast, Suneet Agarwal sat down with Steve Meyers.In this episode, Steve shares his journey from graduating at the top of his class in engineering at Witchita State University and climbing the corporate ladder to becoming a director of program management, to realizing his true passion laid in real estate. He founded Urban Cool Homes under the brokerage LPT in Witchita, and through sheer determination and strategic thinking, grew his business by 40% year-over-year, despite the challenges of a volatile mortgage market.Steve delves into the pivotal moments of his real estate career and the importance of building a strong team. He candidly discusses his initial hesitations, the challenges he faced, and the mindset shifts necessary for success. From hiring his first admin and bringing on agents to attending life-changing events, Steve provides invaluable insights into the realities of team building.Listeners will learn about Steve's innovative "showing partner" model, which has been instrumental in his team's success. He explains how this model works, the benefits it offers, and how it helps new agents transition into highly productive roles. Steve's approach to lead generation, from leveraging Facebook marketing to scaling investments in portals like Realtor.com, is a masterclass in strategic growth.For solo agents and team leaders alike, Steve offers practical advice on joining or starting a team, investing in leads, and the importance of comprehensive support systems. His emphasis on the responsibilities of a team leader and the need for continuous investment in coaching, systems, and training highlights the commitment required to succeed in today's competitive real estate market.Tune in and transform your real estate journey with insights from one of the industry's top performers!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:01 How to Achieve 40% Growth Year-Over-Year09:01 How To Convert Online Leads13:50 The Urban Cool Home Teams’ Growth18:30 Steve’s Showing Partner Model25:18 Steve’s Advice _______________________Show Notes:Get in touch with Steve on Connect with Steve on Facebook or Instagram @UrbanCoolHomes, to join his team or send him referrals!

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this episode, Reside Platform co-founder Suneet Agarwal sits down with Alec Cheplak, to talk about the importance of mindset and habits in making big life changes in your personal life give you the edge in your professional life.The conversation starts with Alec providing the background of Cheplak Wellness and his partnership with his father Jon Cheplak. Alec then dives deep into why having the right mindset is crucial and how your personal wellness correlates to your business success. Alec explains that focusing on what you can control helps you build a strong identity and set a good example for others. This foundation is key to success in both your personal and professional life.The discussion then moves to the power of good habits. Alec shares stories of people who improved their lives through sobriety and fitness. These changes not only helped them personally but also improved their relationships and work performance. Alec also talks about the correct order for making lifestyle changes. Start with mindset, then focus on nutrition, exercise, supplements, and the importance of consistency and commitment. To ensure lasting and effective change.Whether you want to improve your personal life, business, or both, this episode offers helpful insights and inspiring stories.If you enjoyed this episode, please like, share, and subscribe. Share this episode with a friend who could benefit from focusing on their mindset and habits, especially the professionals in your life!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction05:06 Business & Wellness08:05 Complete Lifestyle Intervention and Mindset11:41 Getting the Edge16:40 Vague Processes Get Vague Results20:10 Nutrition: How To Start28:40 Working Out: How to Start39:32 Key Takeaways & Next Steps50:47 Get In Touch With Alec_______________________Show Notes:Follow Alec on social media:Facebook: @alec.cheplakInstagram: @cheplakGet 20 FREE Fitness Tips for 20 Days by messaging Alec on Facebook or Instagram!Interested in the $77 Program? To get the 8- 30 minute coaching session, visit cheplakfitsprint.comLEARN MORE and Book a FREE Discovery Call at cheplakwellness.com

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal sits down with Justin Bringas.The episode kicks off with Justin sharing his background, detailing his journey from his early days in real estate and for-profit education to his return to the industry in 2014. He reflects on the lessons learned from his challenges, emphasizing the importance of continuous prospecting and relationship-building to maintain a steady pipeline.Throughout the conversation, Justin offers invaluable insights for both agents and team leaders. He dives into effective phone prospecting techniques, the critical role of maintaining client relationships, and strategies for overcoming the common pitfalls that new agents face. Justin also discusses the dynamics of building a successful team, fostering a supportive environment, and leveraging marketing tools to enhance business operations.Justin delves into the current real estate landscape, providing practical advice on adapting to market changes and utilizing social media for lead generation and client engagement. He highlights the significance of hard work, perseverance, and consistency in achieving long-term success.This episode is packed with actionable insights and motivational stories, making it a must-listen for real estate professionals looking to elevate their careers and navigate the ever-evolving industry with confidence!If you enjoyed this episode, please like, share, and subscribe. Share this episode with a friend who needs to pick up the phone and start prospecting._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:09 Justin’s Background10:19 Bringas Home Team14:59 What’s Working for Agents25:31 What’s Working for Team Leaders33:18 Advice for Agents & Team Leaders38:00 Connect With Justin _______________________Show Notes:Get in touch with Justin!Website:  bringashometeam.comPhone: 951-595-5998Facebook: @justin.bringas

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal talks with Austin Pothast, the Director of Sales at the famous Perna Team in Metro Detroit, Michigan.Austin starts by sharing his story in real estate. He tells us how he began selling mortgages working at Quicken Loans, launching his own insurance company, growing other real estate teams, and eventually becoming a leader at the Perna Team. He dives deep into the steps he took to succeed in the real estate industry.Austin gives useful advice for real estate agents and leaders. He talks about the unique structure of the management team on the Perna Team, which includes CEO: Michael Perna, Director of Coaching and Training: Sadie, Director of Operations: Charity, and Austin as the Director of Sales. He explains how this strong team helped them grow from 20 to 130 agents, reaching 900 transactions and $230 million in sales.Austin also shares their strategies for hiring new agents and keeping top talent. He highlights the importance of their Inside Sales Agent (ISA) team and their daily Zoom meetings to keep everyone accountable and performing well.Austin gives practical tips on adapting to changes in the industry, using online platforms to grow the business, and the importance of buyer broker agreements. He discusses the challenges and opportunities in today’s real estate market and offers advice on getting leads, engaging clients, and handling market changes.This episode is full of helpful tips for real estate professionals who want to improve their careers and lead their teams effectively. Listen in to learn from Austin's experience and get inspired to take your real estate business to the next level!Don't forget to like, share, and subscribe to stay updated with our latest episodes. Share this episode with a friend or colleague who could benefit from these insights!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:25 Austin’s Background & The Perna Team06:11 The Perna’s Team Recruiting Strategy15:30 How the Perna Team Leverages ISA’s19:58 Consistent Training Schedules & Expectations28:36 Buyer Process: “Run the Play”33:00 What’s Working For The Perna Team _______________________Show Notes:Follow Austin on TikTok: @realestatecoachaustinContact Austin: 734-218-1653

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founders of the Reside Platform, Nick McLean and Suneet Agarwal sit down to share the proven recruiting frameworks essential for growing your business. The discussion begins by addressing the common challenges in recruiting within the real estate sector and swiftly transitions to practical and actionable strategies that any real estate professional can implement. Nick and Suneet. delve into crafting engaging online job ads to attract the right candidates, the importance of strategic email marketing to reach potential team members, and leveraging social media to broaden your influence and attract more followers and potential recruits.Listeners will absorb valuable tips on using digital tools to not only draw but also convert top talent into valuable team members. The episode covers a broad range of topics, from designing appealing job advertisements to managing effective email campaigns, and employing platforms like Facebook and Instagram to enhance your presence online.This episode is ideal for real estate agents, team leaders, brokerage managers, and anyone aiming to enhance their presence in the competitive world of real estate. By the end of this podcast, you’ll be equipped with a toolkit of strategies to help you lead with confidence and grow your business.Please share your success with our recruiting framework in the comments section on this video!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction05:51Online Job Ads10:11The Power of Emails19:20 Multi-Channel Marketing Framework23:48 Videos, Postcards, Agent Accolades33:56 Following Instagram Hashtags & Open Houses _______________________Show Notes:Suneet’s 27 Point Recruiting Framework: https://suneetagarwal.com/recruitingchecklist/

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, Reside Platform co-founder Suneet Agarwal sits down with Tristan Ahumada.The episode starts with Tristan providing his background in the industry and as the founder of Lab Coat Agents, an influential online community for real estate professionals. Tristan reflects on his journey from a new agent to an industry leader, highlighting the strategic use of digital tools and community engagement.Throughout the conversation, Tristan shares insights for agents & leadership on adapting to market changes and leveraging online platforms to enhance business operations. He discusses the dynamics of lead generation, the impact of technology on real estate transactions, and the importance of clear value propositions. Tristan further dives deep into the challenges and opportunities in today's real estate landscape, equipped with practical advice on using social media, navigating market shifts, and engaging clients effectively.Tristan also dives deep into the recent and significant industry changes, specifically touching on the NAR legal settlement and its effects on real estate practices. He emphasizes the importance of leadership in real estate, focusing on vision setting, consistency, and being a reliable source of guidance and hope. He further provides practical tips for real estate agents to adapt and thrive in an era of constant change and digital transformation.This episode is packed with actionable insights for real estate professionals looking to elevate their careers and lead with confidence in a dynamic industry!_________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:02 Tristan’s Background & Labcoat Agents06:55 The NAR Lawsuit’s Affect on Real Estate Team16:10 Agents: Mission, Vision, & Values22:21 Leadership: Recruiting, Retention, & RIO36:00 Self-Work, Prospecting, Leveraging43:11 The PSLOVE Script & Leveraging ISA’s50:29 Tristan’s Content Plan_______________________Show Notes:Get “Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media’ By Tristan Ahumada at: https://www.amazon.com/Real-Estate-Prospecting-Million-Dollar-Relationships/dp/1394172168Learn More about LabCoat Agents at https://www.labcoatagents.com/Follow Tristan on Instagram at https://www.instagram.com/tristan.ahumada/?hl=en

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Reed Floren.Reed Floren, an online earner since the 90s, is now a tech-savvy 'solopreneur' who uses AI and RPA to manage his business efficiently. He automates routine tasks, focusing on strategic growth and family time. Reed's journey exemplifies digital tool adaptation in entrepreneurship. He aims to help others streamline operations, enjoying a "retirement" lifestyle now. Reed, a husband and father of three boys and two dogs, has spoken at marketing events worldwide and authored several best-selling books.The episode starts with Reed providing some insight into his background in the stock market industry, e-commerce, online marketing and speaking. He particularly provides some context on the importance and value of affiliate marketing. Suneet and Reed then discuss the boom of affiliate marketing on social media and how it successfully drives traffic.Reed then provides some specific examples of how Real Estate professionals can generate leads using Artificial Intelligence, including some A.I. tools that are MUST haves for Real Estate agents. These tools specifically assist in creating and publishing social media content, blogs, listings, etc. They also Suneet and Reed then discuss the benefit of A.I. bots specifically in the Real Estate space, and some tools and automations that you could leverage to further enhance the customer experience. They also discuss the A.I. tools that are incredibly valuable when creating video content.Finally, Reed and Suneet discuss the A.I. workflows that are valuable in the Real Estate market. Reed also gives some insight into where he believes A.I. can take us, specifically in business and his thoughts on A.I. phasing out real-person employees and other downsides of A.I.._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction01:16 Reed’s Background & Affiliate Marketing08:20 A.I. & Real Estate17:40 A.I Tools to Produce Content28:20 A.I. Bots & Real Estate38:40 A.I. Workflows & What The Future Looks Like with A.I._______________________Show Notes:Follow Reed Floren on Instagram: @reedflorenFacebook: @reedflorenLinkedIn: @reedflorenYouTube: @ReedFloren

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform and author of “Million Dollar Agent” Nick McLean sits down with Morgan Housel.Morgan Housel is a partner at The Collaborative Fund and a New York Times Bestselling author. His books, "The Psychology of Money" and "Same As Ever," have collectively sold over five million copies and been translated into 50 languages.He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, and he has received the New York Times Sidney Award. In 2022, MarketWatch recognized him as one of the 50 most influential people in markets. In this insightful episode, Morgan dives deep into the world of real estate, drawing from his own experience and expertise. The conversation begins with Morgan sharing the secrets behind his successful books and the challenges of maintaining momentum in a constantly evolving industry.Joined by Nick, they explore the pressure to continually excel after achieving success and how this dynamic plays out in the real estate sector. The discussion seamlessly transitions to the volatility of interest rates, offering practical strategies for professionals to navigate unpredictability, including the concept of "Margin of Safety."Listeners gain invaluable insights as Morgan highlights the essential financial skills necessary for those in commission-based industries like real estate. He unravels the complexities of revenue generation, particularly when operating at a deficit, offering actionable advice for growth.The recent seismic shift in the real estate landscape, marked by the NAR settlement, is thoroughly examined. Morgan and Nick dissect its implications on industry practices, including the potential challenges arising from leadership transitions and the competitive advantage newcomers may possess.As the conversation unfolds, Morgan paints a vivid picture of the post-settlement era, drawing parallels with the deregulation of airline tickets and the newfound opportunities emerging in real estate. The impact of Baby Boomers on the market dynamics is dissected, shedding light on their unique preferences and financial influence.Finally, Morgan delves into the symbiotic relationship between the financial and real estate sectors, emphasizing the role of real estate as a valuable asset class for investment portfolios, particularly in rental properties and property management._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction03:00 Morgan’s Success and Overcoming Regression06:08 Volatile Interest Rates12:20 Margin of Safety & Operating at a Deficit19:21 NAR Settlement Impact29:37 Opening Doors Post NAR Settlement35:48 Baby Boomers Affect on Real Estate37:42 Investing and Real Estate _______________________Show Notes:Learn more about Morgan at https://www.morganhousel.com/Purchase Morgan Housel's "The Psychology of Money" at https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681?&linkCode=sl1&tag=collfu

Learn more about how Reside can get you to #1 in your marketplace: https://resideplatform.com/ ________________________ In this video, co-founder of Reside Platform Suneet Agarwal sits down with Kasam Aslam.Kasim Aslam is a renowned speaker at global digital marketing conferences and leads Solutions 8, a top Google Ads agency managing $100m+ ad spend. He is the co-host of Perpetual Traffic Podcast, co-founded Driven Mastermind, instructs DigitalMarketer's Paid Traffic Mastery, authored "You vs. Google" (#1 in marketing/advertising on Amazon), and earned accolades like Top 50 Digital Marketing Thought Leaders in the USA and 2017's Interactive Person of the Year by AZIMA.In this episode, Kasim provides a comprehensive overview of his marketing journey, emphasizing his experiences within the real estate sector. He offers actionable advice and real-world examples to empower real estate professionals in enhancing organic traffic for their businesses.Joined by Suneet, Kasim explores the pivotal role of social media platforms in reaching and engaging with the target market. They dissect specific platforms, discussing the most relevant content strategies for those entering the real estate industry.But the value doesn't stop there. Kasim unveils his game-changing strategy for streamlining social media content creation. Learn how to craft a week's worth of content in just one hour, complete with the types of content to create, production methods, optimal posting times, and effective consumer engagement tactics.The conversation evolves to touch upon the indispensable role of Virtual Assistants in content creation. Kasim and Suneet share firsthand experiences showcasing the transformative impact of virtual and overseas employees on business efficiency and productivity. Gain practical advice on hiring and maximizing the potential of remote team members._________________________ Don't forget to subscribe! - - -  @resideplatform  ________________________ VIDEO CONTENTS: 00:00 Introduction02:03 Creating Traffic for Real Estate14:27 Breaking Down Social Media Platforms21:09 Create All Your Content in ONE Hour27:39 The Impact of a Virtual Assistant _______________________Show Notes:Perpetual Traffic Podcast: https://perpetualtraffic.com/Follow Kasim, or learn more about his businesses at kasim.me