Why Radio Advertising Still Packs a Punch for Realtors with Matt Wagner

Nov 13, 2024

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Suneet sits down with Matt Wagner for an insightful conversation on the power of traditional media, especially radio, in boosting real estate success—even in a digital-first world. Matt draws from his extensive experience to reveal how top agents achieve lasting impact through Google reviews, strong follow-up systems, and strategic branding. They explore the emotional pull of nostalgia and connection in marketing, the importance of building genuine media relationships, and the story behind Matt’s collaboration with Barbara Corcoran. This episode is a must-listen for real estate professionals looking to understand what truly drives results in today’s market.

Chapters:

00:00:00 - Welcome to the episode and introduction of guest, Matt Wagner
00:01:00 - Matt’s background and expertise in real estate branding through media
00:02:30 - Success stories with exclusive market approaches
00:04:15 - Insights on navigating current real estate market challenges
00:08:15 - Effective media strategies for real estate agents
00:10:05 - Leveraging Google reviews for brand credibility
00:12:10 - Importance of robust follow-up systems
00:13:45 - Strategies for driving online traffic from traditional media
00:20:20 - Building lasting brand awareness through consistent media presence
00:24:10 - Lessons from political advertising in real estate marketing
00:25:35 - Why radio advertising remains relevant today
00:26:35 - Using nostalgia in media for audience connection
00:27:30 - Identifying compelling voices and influencers in media
00:28:25 - Story behind Barbara Corcoran partnership and its marketing power
00:35:55 - Importance of quality production in media campaigns
00:41:05 - Key tips for real estate agents aspiring to grow their business
00:44:40 - Closing thoughts and how to connect with Matt Wagner

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