Reside Platform Podcast

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. Chapters00:00:00 - Welcome and Intro00:04:46 - Top Recruiting Lever: Indeed Ads00:09:37 - First Recruiting Advice for Coaching Clients00:11:14 - The One Minute Email Tip Strategy00:19:09 - Lead Generation: Zillow Flex as Top Source00:22:56 - YouTube Strategy and Getting Started00:24:00 - YouTube Content Strategy: Hyper-Local and Neighborhood Tours00:28:41 - The Builder Story: Impact of YouTube Presence00:32:57 - Scaling YouTube and Building the Ecosystem00:33:22 - Lead Source Recommendations for Team Leaders00:35:45 - Team Leadership Advice: Not Everyone is YouLinks and ResourceRoss’s YouTube Channel - Life in Spring Hill Florida -Ross Hardy on Instagram - (@rosshardy81) The Hardy Team: https://www.hardyrealtor.com/Reside Platform - https://resideplatform.com/

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty.Chapters:- 00:00:00 - Introduction and welcome- 00:01:27 - Alecia's entry into real estate through late-night infomercials- 00:03:45 - Evolution from solo agent to team leader- 00:09:41 - Balancing family life with building a real estate business- 00:14:59 - Philosophy on building and maintaining a strong team- 00:19:30 - Celebrating 25 years in real estate- 00:19:51 - Lessons learned through market cycles- 00:24:53 - Personal development journey through real estate- 00:32:02 - The impact of Tony Robbins on Alecia's career- 00:34:28 - Advice for aspiring team leaders and agents- 00:36:24 - Contact information for The Scott TeamLinks and Resources:- The Scott Team - https://www.thescottteam.com- Contact Alecia Scott - (301) 252-2177- Long Foster Real Estate - https://www.longandfoster.com- Tony Robbins Programs - https://www.tonyrobbins.com- Reside Platform - https://www.resideplatform.com_________________________Don't forget to subscribe! - - - https://www.youtube.com/channel/UCf_f-dJ7PCE9gZYrDqiTOXQ?sub_confirmation=1Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.

In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems like Follow Up Boss and CTE that create true leverage. You'll discover how this power couple navigates the unique dynamics of running a business together while maintaining a thriving marriage. Whether you're managing a growing team or preparing to scale beyond your personal production, Ross and Sarah deliver the uncomfortable truths and actionable strategies that have allowed them to consistently break records year after year. This conversation is packed with leadership frameworks, culture-building techniques, and proven systems you can implement immediately to scale with intention and purpose. Chapters:00:00:00 Intro and Background00:03:13 Delegation Mastery00:04:13 Leadership Growth00:11:42 Team Structure Blueprint00:13:54 Systems for Scale00:17:30 Culture Building Essentials00:21:10 Aligning Team Goals00:25:42 Freedom-Focused Leadership00:34:33 Partnership Success Keys00:35:35 Final Advice and ContactLinks and Resources:The Hardy Team WebsiteThe Hardy Team on InstagramRoss Hardy – ross@hardyrealtor.comSarah Hardy – sarah@hardyrealtor.com

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embracing personal development and taking 100% responsibility, this conversation is packed with actionable insights for ambitious real estate leaders looking to scale without sacrificing freedom, lifestyle, or authenticityChapters:00:00:00 - Welcome to Reside Platform Podcast00:01:44 - The quick decision to move to Florida00:02:35 - How to manage a remote team transition00:03:33 - Fear of starting over in a new market00:06:14 - Why leaving production isn't a badge of honor00:09:17 - Biggest Mistake: Not sticking to a consistent plan00:11:03 - Using focused "lead meetings" for accountability00:14:34 - Overrated Fad: Relying only on social media00:18:04 - Tip for Culture: Lead by working alongside your agents00:19:15 - Why personal development is everything00:23:15 - Market Challenge: Finding high-intent clients00:26:00 - Take 100% responsibility00:26:48 - How to Connect with ChadLinks and Resources:Reside PlatformReside Platform WebsiteChad WebsiteChad on InstagramChad on Linkedin 

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbed into Zillow’s top 1%, built a thriving culture of accountability, and scaled operations without losing personal freedom. If you’re a team leader or broker-owner looking for actionable strategies to grow without chaos, Sarah’s story is a must-listen.Chapters:00:00:00 – Welcome to Reside Platform Podcast 00:01:52 – Sarah shares her shift from principal to real estate ops.00:02:25 – She outlines her background as teacher, coach, and principal.00:04:52 – A recruiting event pushed her to leave education.00:07:43 – First move in real estate: make the CRM data-driven.00:10:36 – Convincing agents to adopt the CRM by showing impact.00:12:54 – Holding standards with a CRM points system.00:16:37 – Building leaders using school-style mentoring.00:20:15 – YouTube brings in high-quality buyer leads.00:22:22 – Applying education skills to agent training.00:24:50 – Training agents with “I do, we do, you do.”00:26:31 – Hiring for personality and culture fit first.00:31:38 – Supporting agent goals with flexible systems.00:34:47 – A leadership lesson on setting boundaries.00:38:04 – Every agent must use CRM with fidelity.00:39:27 –  How to Connect with SarahLinks and Resources:Reside PlatformReside Platform WebsiteThe Hardy Team WebsiteSarah Hardy Email: sarah@hardyrealtor.comRoss Hardy Email: ross@hardyrealtor.com

In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.Chapters:00:00:15 - Welcome to the Reside Platform Podcast00:00:30 - Meet Mitch00:00:51 - The Untapped Potential of Reddit Marketing00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town00:07:37 - Generating Leads from ChatGPT by Building Online Authority00:09:09 - Defining AEO00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)00:12:08 - Discussing the Role of YouTube in Lead Generation00:14:33 - Exploring Organic Strategies on TikTok and Facebook00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients00:22:15 - Why Facebook is the Top Platform for Generating Revenue00:23:34 - The Power of Facebook's Older, More Financially Established Audience00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs00:28:03 - The Critical Importance of Building a Personal Brand00:28:40 - The High Frequency of Daily Social Media Posting00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach00:31:26 - The Mental Trap of Checking "Vanity Metrics"00:33:53 - Be Authentic and True to Yourself00:34:23 - Where to Find Mitch Barham OnlineLinks and Resources:Reside PlatformReside Platform WebsiteBarham Marketing’s Website Mitch on LinkedIn 

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation dives into practical strategies such as implementing schema markup, leveraging Reddit’s surprising authority as a leading source of ChatGPT citations, and building personal authority over brand authority—all of which are critical for ranking in AI-driven search. Suneet shares how ChatGPT leads are already calling him directly as the “best realtor in Sacramento,” underscoring the immediate impact of these tactics. More than just a playbook of tips, this episode emphasizes a bigger mindset shift: realtors must embrace content authority, multimodal publishing, and brand equity to thrive in the fast-changing AI landscape and future-proof their businesses.Chapters:00:00:00 - Meet Kasim Aslam 00:01:48 - Dissecting Alex Hormozi's $105 Million Launch00:02:57 - The Power of Repackaging Ideas and Building on Existing Concepts00:03:52 - Analyzing the Role of Ad Spend vs. Brand Equity in a Massive Launch00:05:30 - How Kasim Generated 300 Leads by Giving Away Hormozi's Books00:06:57 - Defining Answer Engine Optimization (AEO) and Large Language Models (LLMs)00:09:22 - AEO Factor #1: The Critical Importance of Schema Markup00:12:25 - AEO Factor #2: Why Reddit is the Most Important Website for LLMs00:14:36 - A Strategic Approach for Businesses on Reddit00:17:46 - AEO Factor #3: Establishing Personal Authority, as LLMs Prefer People Over Brands00:20:25 - How Different LLMs Source Local Business Information (e.g., ChatGPT and Yelp)00:21:25 - Data Breakdown: Overlap Between Google Search and LLM Results00:24:07 - Why Google's Gemini is Positioned to Win the AI Race00:25:06 - Actionable AEO Advice: Build Authority Through Deep, Multimodal Content00:28:45 - The Modern Equivalent of "Buying Domains in 1992"00:30:32 - The Rise of Faceless AI Content and YouTube's Monetization Changes00:33:57 - Strategy: Using AI Avatars Customized for Geographic Markets00:35:10 - An Overview of Kasim's Company, Pareto Talent00:36:44 - Where to Find Information on Pareto Talent00:37:25 - Where to Follow Kasim Aslam Online Links and Resources:Reside PlatformReside Platform WebsitePareto Talent WebsiteKasim’s Personal siteKasim on LinkedInKasim’s Answer Engine Optimization project

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform listings into viral videos in minutes, leverage AI tools for consistent posting, and ditch outdated lead magnets in favor of micro-SaaS lead capture systems. If you’re a driven real estate leader looking to scale your business, attract better leads, and reclaim your freedom, this episode delivers the playbook.Chapters:00:00:00 - The New Lead Magnet  00:01:32 - Meet Austin Armstrong 00:02:15 - Follower Breakdown 00:03:51 - Organic vs. Paid Growth 00:08:04 - High-Frequency Posting Strategy 00:09:07 - The "Facebook Thread" Technique 00:12:32 - The Power of Engagement Pods 00:15:27 - Host's Success Story 00:17:26 - Using Links in Comments 00:20:58 - How to Leverage Trolls for Engagement 00:27:11 - The Philosophy of Faceless Video 00:28:16 - Introducing Syllabi 00:32:38 -  AI-Powered Video Marketing for Real Estate Agents00:35:15 - YouTube Posting Frequency 00:38:10 - AI Marketing World Conference 00:40:35 - Where to Find Austin Online Links and Resources:Austin Armstrong WebsiteAI Marketing WorldSuneet’s Affliate LinkSyllaby WebsiteAustin Armstrong on LinkedInAustin Armstrong FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to thrive. Whether you're trying to scale your real estate business, retain top talent, or build a legacy team culture that runs without you, this episode delivers actionable insights from a leader who’s done it all — lean, profitable, and with impact in mind.Chapters:00:00:00 - Kicking Off with Culture That Wins00:00:50 - Welcoming Back the Unstoppable Shonna Ruble00:02:33 - Crafting a Team Culture Agents Never Want to Leave00:05:03 - Accountability That Drives Relentless Performance00:08:35 - Unlocking Team Potential Through Love Languages00:13:59 - Striking the Perfect Balance Between Support and Results00:19:07 - Communication Hacks That Supercharge Morale00:27:17 - Scaling Smart with a Bold Future Vision00:30:14 - Wrapping Up with Ways to ConnectLinks and Resources:Reside PlatformReside Platform WebsiteShonna Key Team WebsiteShonna Ruble on LinkedInEp 24 | No Zillow, No Realtor | How Shonna Ruble Has Built A Mega Team on Pure Teamwork and StrategyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.Chapters:00:00:00 - Super Bowl Ads That Stole the Spotlight00:00:34 - Welcome to the Reside Platform Podcast00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown00:02:56 - CoStar’s Billion-Dollar Buying Spree00:06:40 - Why Homes.com Is Betting Big on Agents00:13:34 - How the Rental Market Could Shift the Game00:17:43 - High-Impact Marketing Moves and Takeaways00:19:14 - Unlocking Exclusive Membership Perks00:19:37 - The Homesnap & Homes.com Power Merge00:20:03 - A Closer Look at the Homes.com Experience00:20:48 - Turning Listings into Lead Magnets00:23:02 - Building Standout Profiles & Local Authority00:24:44 - Winning with SEO and Organic Reach00:27:14 - Staying Ahead with Agent-Focused Trends00:29:23 - Breaking Down Zillow’s Market Playbook00:32:15 - Homes.com’s Blueprint for Quality Leads00:34:29 - Mastering Property Alerts to Stay Top of Mind00:37:08 - Getting Maximum Exposure for Every Listing00:39:23 - Wrap-Up and Your Next Step to WinLinks and Resources:Reside PlatformSuneet Agarwal on LinkedInReside Platform WebsiteNick McLean on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!