Reside Platform Podcast You Sell Homes. Your Brand Sells You with Karen Hall
Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, service, and referral-based growth. From her game-changing “100 Heroes Project” to her obsession with quality standards and niche branding, Karen reveals how real estate pros can stand out by going all-in on their identity, mission, and systems. Expect tactical advice, systems for referral success, lessons in team structure, and a candid look at how she’s reclaiming her time to scale with intention.
Chapters:
- 00:00:00 - Marketing vs. Branding: The Mic-Drop Distinction Most Agents Miss
- 00:00:26 - Meet Karen Hall: The Real Estate Maverick Behind Foxtrot Company
- 00:01:07 - From Rookie to Rainmaker: Karen’s Unexpected Real Estate Origin Story
- 00:01:38 - Serving Those Who Serve: Why Karen Doubled Down on Military Clients
- 00:03:05 - How to Dominate with VA Loans (Even When Others Say You Can’t)
- 00:03:53 - Scared to Niche Down? Here’s Why That’s Killing Your Growth
- 00:05:03 - Ditch the Roof Logos: The Real Secret to Brand That Sticks
- 00:08:44 - The 100 Heroes Project: When Giving Back Becomes a Business Superpower
- 00:13:04 - Referral Machines: How to Build a VIP Program That Feeds Itself
- 00:16:24 - Scaling Smarter: How AI and Postcards Still Pack a Punch
- 00:17:41 - Taking the Stage: Karen’s Bold Message to the Industry
- 00:20:42 - Masterclasses, Books, and Balance: Can You Really Do It All?
- 00:23:06 - Leading Like a Commander: Inside Karen’s Army-Inspired Team Structure
- 00:25:24 - Where to Find Karen (and Why You’ll Want to Connect Now)
Links and Resources:
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