Reside Platform Podcast Culture, Profit, and People: The 3-Part Formula to Scale Fast
In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They dive deep into the three pillars of scaling profitably—people, process, and productivity—and share tactical frameworks that top teams use to streamline backend systems, boost culture, and unlock exponential growth.
Whether you're battling disorganized CRMs, struggling with team accountability, or seeking better communication rhythms, Lauren and Mie offer field-tested strategies that resonate with results-driven real estate entrepreneurs. This is a must-listen for any brokerage owner or team leader ready to operationalize success.
Chapters:
- 00:00:00 - Why Google Reviews Could Be Your Most Underrated Growth Lever
- 00:00:34 - Meet the Masters of Real Estate Ops: Mie & Lauren
- 00:01:21 - The Truth Bomb: It’s Not a Lead Problem—It’s Conversion
- 00:02:17 - How Daily Audits Reveal the Gaps in Your Business
- 00:02:40 - If They’re Not in the CRM… Are They Even Working?
- 00:06:13 - Your System Is Talking—Are You Listening?
- 00:09:54 - Lead Distribution Secrets That Separate Top Teams
- 00:12:13 - Standards Aren’t Optional: Holding the Line on Metrics
- 00:15:24 - Accountability Without Micromanagement: The Ops Sweet Spot
- 00:15:55 - What Your Call Data Says About Your Team’s Future
- 00:18:21 - Practicing Scripts Isn’t Just Smart—It’s Profitable
- 00:21:26 - Conversions Happen in the Follow-Up (Here’s How)
- 00:27:09 - When the Market Shifts, Do Your Systems Hold Up?
- 00:28:56 - Final Word: Leadership, Accountability, and Scaling Freedom
Links and Resources:
- Reside Platform
- Reside Platform Website
- Lauren Holland on LinkedIn
Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!