The AI Marketer's Playbook

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search landscape.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Kieran Gilmurray, a top 50 global thought leader in agentic AI and author, shares his insights on AI-driven business transformation. He explores the evolution of technology over 30 years and the significance of generative engine optimization (GEO). Kieran discusses job transformations rather than displacement, emphasizing the need for adaptation. He describes agentic AI as mission-driven digital workers and outlines how organizations can effectively adopt AI with a top-down strategy for measurable outcomes. His closing advice highlights the ethical use of AI for human and economic benefits.

In this conversation with Audrey Chia, an AI-forward copywriter and founder of Close With Copy, she delves into the intricacies of integrating AI in businesses. Audrey discusses overcoming AI overwhelm with strategic roadmaps and tailored training. She highlights how prompting is becoming essential for creatives and shares favorite tools like ChatGPT and Descript for efficient workflows. Additionally, Audrey explores the evolving roles in AI, emphasizing the need for businesses to start with clear objectives to unlock AI’s potential.

Audrey Chia, founder of Close of Copy and a forward-thinking copywriter, joins to discuss AI's transformative role in marketing. She shares impressive results like reducing nonprofit writing time by 70% using custom GPTs. Audrey explains her Big Mac method for blending strategy and AI, reveals tips for effective prompts, and demonstrates how to extract audience insights from call transcripts. From crafting engaging LinkedIn posts in minutes to showing real-world ROI from AI adoption, this conversation is packed with actionable techniques for modern marketers.

Anastasia Martynyuk, founder of an automation agency and professor at IEBS Business School, explores AI-powered automation's potential for solopreneurs and startups. She shares how she automated 90% of her operations and emphasizes the importance of fixing business structure before incorporating AI. Discussing practical tools like n8n, she highlights the balance between automation and human creativity. Anastasia encourages experimentation with AI, sharing her favorite tools and advising on how to streamline tasks for maximum efficiency.

What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Patrick Spychalski, co-founder of The Kiln, dives into how AI can transform sales processes, discussing the powerful tools like Clay and N8N that drive efficiency. He reveals his journey into AI and the 'aha' moment of scaling personalized outreach. Patrick argues the necessity of AI for modern enterprises and shares impressive results, including significant pipeline growth and time savings for teams. He also addresses the future of sales roles amidst automation, emphasizing the irreplaceable human skills of conversation and relationship-building.

In this insightful discussion, Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, shares her expertise in AI-powered marketing automation. She reveals how she scaled Toggl to nearly 2M signups through effective SEO strategies. Annika discusses her innovative workflows for automating content repurposing and visual creation. She emphasizes the importance of human oversight, offers tips for starting automation, and predicts shifts in marketing roles due to AI advancements. A treasure trove of advice for lean marketing teams!

Abigail Merrill, a marketing and sales enablement consultant with expertise in responsible AI adoption, shares her insights on integrating AI effectively. She discusses her AI Accelerator Toolkit and a three-phase Align-Integrate-Scale framework for aligning AI with business goals. Abigail highlights the importance of governance to avoid pitfalls and provides practical examples, like using NotebookLM and ChatGPT for creating sales content. She also offers strategies to reclaim time and emphasizes documenting processes to streamline future AI integration.

In this insightful conversation, Shaz Matthew, founder of AttractAI.io and a self-taught AI entrepreneur, reveals his framework for using AI to enhance B2B personal branding. He highlights the importance of authenticity over virality and shares tactical advice on content funnels for lead generation. Shaz discusses converting views into qualified leads and the role of AI in content efficiency. He also emphasizes the significance of building trust through personal branding and offers a live demo of his innovative platform.