The AI Marketer's Playbook

Anastasia Martynyuk, founder of an automation agency and professor at IEBS Business School, explores AI-powered automation's potential for solopreneurs and startups. She shares how she automated 90% of her operations and emphasizes the importance of fixing business structure before incorporating AI. Discussing practical tools like n8n, she highlights the balance between automation and human creativity. Anastasia encourages experimentation with AI, sharing her favorite tools and advising on how to streamline tasks for maximum efficiency.

What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Patrick Spychalski, co-founder of The Kiln, dives into how AI can transform sales processes, discussing the powerful tools like Clay and N8N that drive efficiency. He reveals his journey into AI and the 'aha' moment of scaling personalized outreach. Patrick argues the necessity of AI for modern enterprises and shares impressive results, including significant pipeline growth and time savings for teams. He also addresses the future of sales roles amidst automation, emphasizing the irreplaceable human skills of conversation and relationship-building.

In this insightful discussion, Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, shares her expertise in AI-powered marketing automation. She reveals how she scaled Toggl to nearly 2M signups through effective SEO strategies. Annika discusses her innovative workflows for automating content repurposing and visual creation. She emphasizes the importance of human oversight, offers tips for starting automation, and predicts shifts in marketing roles due to AI advancements. A treasure trove of advice for lean marketing teams!

Abigail Merrill, a marketing and sales enablement consultant with expertise in responsible AI adoption, shares her insights on integrating AI effectively. She discusses her AI Accelerator Toolkit and a three-phase Align-Integrate-Scale framework for aligning AI with business goals. Abigail highlights the importance of governance to avoid pitfalls and provides practical examples, like using NotebookLM and ChatGPT for creating sales content. She also offers strategies to reclaim time and emphasizes documenting processes to streamline future AI integration.

In this insightful conversation, Shaz Matthew, founder of AttractAI.io and a self-taught AI entrepreneur, reveals his framework for using AI to enhance B2B personal branding. He highlights the importance of authenticity over virality and shares tactical advice on content funnels for lead generation. Shaz discusses converting views into qualified leads and the role of AI in content efficiency. He also emphasizes the significance of building trust through personal branding and offers a live demo of his innovative platform.

Dan Sanchez, a savvy marketer and educator behind The AI-Driven Marketer, dives into the world of AI-driven workflows. He reveals how he automated 90% of his podcast process and built custom GPTs. Dan discusses surprising everyday AI use cases and practical applications for managing inbound leads. He emphasizes the future of marketing with AI-driven roles and shares strategies for overcoming common adoption challenges. Additionally, he talks about how to leverage AI for effective feedback and personalization in content creation.

What happens when you treat AI like a team member? Taras Oliinyk, founder of U1CORE, did just that—scaling to half a million in revenue with a lean team and smarter workflows. In this episode, he breaks down how AI powers everything from generating proposals to automating content and designing websites in record time. Audrey Chia digs into Oliinyk’s lean startup mindset, why fast iteration beats perfection, and what the future holds for creatives who embrace AI. If you want to see what’s possible at the intersection of design and automation, this episode is a must.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode of The AI Marketers Playbook, Audrey Chia talks to Eugene Woo, CEO of Venngage, about transforming how businesses approach design. Eugene shares his journey from engineer to founder and explains how AI is reshaping visual content creation. They cover prompt engineering, using AI to scale design assets, building for internal communications, and why staying focused on your niche might be the smartest business move in an age of constant disruption.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

In this episode, Florian Camiade, creator of tools like Blueshell AI and co-architect of the AI-Powered Builders course, explains how he combines his creative background with technical strategy. He walks through his process for building effective AI-driven marketing content—from research to writing to deployment—while also breaking down the real potential of AI agents in business workflows.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome