The AI Marketer's Playbook 48 | From Chaos to Clarity: Audrey Chia on Making AI Actually Work
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Aug 7, 2025 In this conversation with Audrey Chia, an AI-forward copywriter and founder of Close With Copy, she delves into the intricacies of integrating AI in businesses. Audrey discusses overcoming AI overwhelm with strategic roadmaps and tailored training. She highlights how prompting is becoming essential for creatives and shares favorite tools like ChatGPT and Descript for efficient workflows. Additionally, Audrey explores the evolving roles in AI, emphasizing the need for businesses to start with clear objectives to unlock AI’s potential.
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Early Adopter Turning Threat Into Opportunity
- Audrey pivoted into AI after a client sent her ChatGPT and warned she'd be replaced.
- She spent hundreds of hours experimenting and built prompts and systems to stay one step ahead.
Combine Old-School Craft With Prompting
- Learn classical writing foundations while also mastering prompting and AI tools.
- Combine strong copy skills with prompt engineering to maximize creative output.
Prompting Is The New Copywriting
- Prompting is analogous to copywriting because both break down thought processes into persuasive instructions.
- Treat AI like different roles (intern, coach, partner) depending on your skill and objective.