The AI Marketer's Playbook

AI can now find prospects, research companies, write personalised emails and organise sales workflows in minutes. But does that mean the human side of sales matters less?In this episode of AI Marketer's Playbook, host Audrey Chia speaks with Arnaud Renoux, Co-founder of Scalist, about how AI agents are transforming B2B sales and go-to-market strategies.Drawing from 11 years of sales experience, Arnaud shares how he built Scalist, how businesses can connect AI tools to automate prospecting and outreach, and why sending more emails isn't necessarily the answer to getting more customers.They also explore what makes cold outreach stand out in an increasingly AI-driven world, and why authentic human connections remain essential to winning trust and closing deals.Tune in to discover how to combine AI efficiency with the human skills that drive sales.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Your next sales rep might be AI—but only if you give it the right information. In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Andy Crestodina, co-founder and CMO of Orbit Media, to explore how marketers can adapt to an AI-shaped search landscape. Andy explains why visibility alone is no longer enough: brands need strong answers, evidence, proof points and clear positioning that AI systems can retrieve and recommend. He also shares his approach to AI-powered content audits, buyer personas, CTA optimization and team-wide prompt systems. Along the way, Andy makes the case for keeping marketers firmly in control: AI can challenge assumptions and surface opportunities, but human expertise, judgment and original inputs remain essential.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Pietro Montaldo is an AI educator, entrepreneur, and lecturer who trains non-technical teams to work smarter with AI. He explores the shift from chatting with tools to delegating complete tasks, building repeatable workflows, and driving company-wide adoption. Topics include mastering one AI ecosystem, automating prospecting, and managing AI agents alongside people.

Rachel Woods, CEO and co-founder of AMP and a former Facebook AI research data scientist, explores how businesses can turn everyday workflows into AI-powered playbooks. She discusses the rise of the AI operator, building team confidence through small wins, preserving human judgment, and making hidden processes explicit. She also walks through project planning and creating portable systems for tools like Claude and ChatGPT.

In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Kinsey Soderberg, founder of Authentic AI, to explore how entrepreneurs can use AI without sacrificing their voice, creativity, or authenticity. Kinsey shares her journey from branding and content creation into the world of AI systems, automation, and scalable AI-powered offers. The conversation dives into using Claude and ChatGPT for workflows, how to think about AI skills versus automations, and why founders should focus on revenue-generating systems instead of vanity metrics. Kinsey also breaks down her innovative “AI-powered playbook” framework - personalized AI-generated deliverables that can automate lead generation, client onboarding, and digital offers at scale. Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

What does it take to leave a dream engineering job and build two AI startups? In this episode, Cam Trew joins Audrey Chia to share the mindset shifts, systems, and strategies behind building Kleo and Mentions. Cam breaks down how Kleo leveraged waitlists, scarcity, and community-driven distribution to hit $1M ARR in five months. He also reveals what’s currently working on LinkedIn, how to create stronger hooks, why contrarian ideas outperform generic content, and how AI can streamline content creation without losing authenticity. Whether you’re a founder, marketer, or creator, this episode is packed with actionable lessons on AI, audience growth, and startup execution.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Ryan Doser is an AI marketing expert and founder of a six-figure AI-first agency. He explores why quality and trust beat content volume, how YouTube powers search, authority, and lead generation, and how Claude Code streamlines marketing workflows. The conversation also covers authentic video, owned distribution, practical AI adoption for small businesses, and preparing for AI-driven careers.

How do professionals stay relevant in an AI-driven workplace? In this episode of The AI Marketers Playbook, host Audrey Chia speaks with Eric Tse, Chief Product Officer at JobsTaylor, and Lin Tar Kuan, clarity strategist and transformational advisor. Together, they explore how human intelligence complements artificial intelligence and why clarity, curiosity and ownership are essential skills in today’s evolving workforce. The conversation covers real-world challenges companies face adopting AI, how individuals can become intentional AI users, and why leaders must align values before implementing new tools. Tune in to learn how organizations and professionals can confidently navigate AI transformation without losing the human edge. Learn more about Human Intelligence in the Age of AI here: https://www.sginnovate.com/event/human-intelligence-age-ai Join my weekly Newsletter: https://lp.closewithcopy.co/welcome 

Alex Vacca, co-founder of ColdIQ, builds AI-powered go-to-market systems for B2B companies. He explores why signal-based outbound is replacing mass list blasting, how AI agents automate prospecting workflows, and the shift from done-for-you services to owned GTM infrastructure. They also discuss go-to-market engineering, personal brand, distribution, and the API-first future of outbound.

Tim Moylan, technology leader, entrepreneur, and founder of Use Case, helps companies turn AI curiosity into practical implementation. He explores the Ignite discovery process, AI-powered content and productivity workflows, and virtual teams built with OpenClaw. The conversation dives into Claude Chat versus Cowork, agent security, context-rich prompting, and creating dashboards, spreadsheets, and growth strategies through hands-on building.