The AI Marketer's Playbook

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. He also breaks down the frameworks and prompts he uses to create high-performing posts in half the time, and offers his take on where solopreneurs should start today.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Carolina Posma, founder of Postive AI, transforms B2B marketing by harnessing AI agents to automate high-quality LinkedIn content. She shares insights from her journey, emphasizing a systems-first approach to maximize productivity. Discover the differences between traditional content services and AI adoption, and learn about the types of content that truly convert. Carolina stresses the importance of matching AI tools with business needs and offers tips on engaging effectively with potential clients through conversations.

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience. If you’re a founder or marketing leader trying to prioritize AI initiatives that actually move the needle, this is the conversation you need to hear.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. If you’re leading a team or running an agency, this episode is packed with insights on how to upskill your org and stay relevant in a world where AI creativity moves fast.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Magdalena Orascanin, founder of Magnate HR and an expert in AI adoption for people-first organizations, shares her insights on integrating AI in HR while maintaining a human touch. She discusses practical applications like AI-assisted job descriptions and onboarding messages, cautioning against full automation in resume screening. Magdalena emphasizes empathy and communication as crucial for successful transformations and advises HR leaders on leading AI adoption, addressing employee concerns, and utilizing tools to enhance their people-focused roles.

In this engaging conversation, Audrey Chia, founder of Close With Copy, shares her remarkable journey of growing her LinkedIn following to 50K. She dives into the art of copywriting with AI, revealing how she trains custom GPTs to keep her voice authentic. Audrey emphasizes the impact of visual branding, particularly the color red, and discusses the effectiveness of memes in reaching diverse audiences. With insights on balancing content and outreach, she highlights the importance of clear strategic positioning to improve marketing metrics and attract inbound leads.

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search landscape.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

Kieran Gilmurray, a top 50 global thought leader in agentic AI and author, shares his insights on AI-driven business transformation. He explores the evolution of technology over 30 years and the significance of generative engine optimization (GEO). Kieran discusses job transformations rather than displacement, emphasizing the need for adaptation. He describes agentic AI as mission-driven digital workers and outlines how organizations can effectively adopt AI with a top-down strategy for measurable outcomes. His closing advice highlights the ethical use of AI for human and economic benefits.

In this conversation with Audrey Chia, an AI-forward copywriter and founder of Close With Copy, she delves into the intricacies of integrating AI in businesses. Audrey discusses overcoming AI overwhelm with strategic roadmaps and tailored training. She highlights how prompting is becoming essential for creatives and shares favorite tools like ChatGPT and Descript for efficient workflows. Additionally, Audrey explores the evolving roles in AI, emphasizing the need for businesses to start with clear objectives to unlock AI’s potential.

Audrey Chia, founder of Close of Copy and a forward-thinking copywriter, joins to discuss AI's transformative role in marketing. She shares impressive results like reducing nonprofit writing time by 70% using custom GPTs. Audrey explains her Big Mac method for blending strategy and AI, reveals tips for effective prompts, and demonstrates how to extract audience insights from call transcripts. From crafting engaging LinkedIn posts in minutes to showing real-world ROI from AI adoption, this conversation is packed with actionable techniques for modern marketers.