The AI Marketer's Playbook 55 | How AI agents can transform B2B marketing by automating high-quality LinkedIn content and lead generation with Carolina Posma
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Oct 9, 2025 
Carolina Posma, founder of Postive AI, transforms B2B marketing by harnessing AI agents to automate high-quality LinkedIn content. She shares insights from her journey, emphasizing a systems-first approach to maximize productivity. Discover the differences between traditional content services and AI adoption, and learn about the types of content that truly convert. Carolina stresses the importance of matching AI tools with business needs and offers tips on engaging effectively with potential clients through conversations.
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From Legal Tech To AI Content
- Carolina started in legal tech and experimented with early ML for contracts, then moved into podcasting and content work using GPT-3.5.
- This trajectory led her to combine AI, lead gen, and LinkedIn ghostwriting into products and services.
AI Appointment Setter Win
- Carolina converted human Instagram appointment setters into AI and increased booked calls by 40% for a client.
- The AI outperformed humans by staying enthusiastic and responding consistently without bias or fatigue.
Map Human Work Before Automating
- Start by doing the task manually and document the steps before automating it with AI.
- Automate only after you confirm the process works and you can map it into a reproducible system.