54 | Jared Bonila on Avoiding AI Hype and Finding Real ROI

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience.

 If you’re a founder or marketing leader trying to prioritize AI initiatives that actually move the needle, this is the conversation you need to hear.

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