The AI Marketer's Playbook 49 | Turning AI Hype into Measurable Gains with Kieran Gilmurray
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Aug 15, 2025 Kieran Gilmurray, a top 50 global thought leader in agentic AI and author, shares his insights on AI-driven business transformation. He explores the evolution of technology over 30 years and the significance of generative engine optimization (GEO). Kieran discusses job transformations rather than displacement, emphasizing the need for adaptation. He describes agentic AI as mission-driven digital workers and outlines how organizations can effectively adopt AI with a top-down strategy for measurable outcomes. His closing advice highlights the ethical use of AI for human and economic benefits.
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AI Is An 85-Year Overnight Success
- Kieran frames AI as a long evolution, not a sudden phenomenon, with improvements in speed, cost, and capability over decades.
- He urges practitioners to play with tech because accumulated experience always proves valuable.
Adoption Is Uneven But Explosive
- Adoption varies: some haven't used GenAI while others have years of experience, creating a mixed landscape.
- Rapid mass adoption (e.g., ChatGPT's growth) is accelerating disruption across industries.
Optimize For Generative Engines (GEO)
- Update your website structure and robot.txt to welcome indexing by chat-style engines and provide TL;DRs for long content.
- Optimize for generative engine optimization (GEO) because users increasingly get answers from chat engines, not traditional SERPs.
