The AI Marketer's Playbook 46 | Anastasia Martynyuk: AI-Powered Automation for Solopreneurs and Startups
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Jul 24, 2025 Anastasia Martynyuk, founder of an automation agency and professor at IEBS Business School, explores AI-powered automation's potential for solopreneurs and startups. She shares how she automated 90% of her operations and emphasizes the importance of fixing business structure before incorporating AI. Discussing practical tools like n8n, she highlights the balance between automation and human creativity. Anastasia encourages experimentation with AI, sharing her favorite tools and advising on how to streamline tasks for maximum efficiency.
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From Creative AI To Automation Agency
- Anastasia started with AI image tools three years ago and moved into automation after seeing business impact.
- She implemented automations first in her own company, then taught and serviced startups in Valencia.
Fix Structure Before Adding AI
- Structure comes before AI; many tasks need simple automation or better processes first.
- AI only helps when data and workflows are organized and the pain points are clear.
Start Small With Low-Code Automation
- Use accessible tools like n8n or Make to build automations and supplement with AI for coding help.
- Test automations on personal accounts first and expect to iterate after failures.