What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth.
Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.
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