The AI Marketer's Playbook 43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams
Jul 3, 2025
In this insightful discussion, Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, shares her expertise in AI-powered marketing automation. She reveals how she scaled Toggl to nearly 2M signups through effective SEO strategies. Annika discusses her innovative workflows for automating content repurposing and visual creation. She emphasizes the importance of human oversight, offers tips for starting automation, and predicts shifts in marketing roles due to AI advancements. A treasure trove of advice for lean marketing teams!
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From Zero Budget To 2M Signups
- Annika scaled Toggl to nearly 2 million signups using SEO-driven content while working with almost no marketing budget.
- She learned to experiment broadly and double down on what worked to drive growth.
Automate Repetitive Content Workflows
- Start automating repetitive content tasks you already do using tools like Airtable and Make.com to save hours each week.
- Keep a human in the loop to review and personalize AI-generated drafts before publishing.
Human Review Still Matters
- Human oversight remains crucial because AI still needs strong, tailored prompts and final editing.
- Automations scale effort, but publishing without a human review risks poor-quality outputs.
